Diaper-Buying, Sex-Starved, Death-Obsessed Lonely Island Guys Promote New Album
Posted in: Uncategorized
Are the guys from Lonely Island trying to say that marriage and kids are shortcuts to the grave? They sure don't seem too happy to be "grown-ass" men, maybe because they're starving for sex, wiping baby bums and visiting their own funeral plots in "Diaper Money," posted below. The video, released as part of YouTube's Comedy Week, also promotes the trio's latest musical effort, The Wack Album, due June 11. Look for more promos in the coming weeks.
Video is NSFW (language).
Symphony Orchestra Plays to Younger Demographics
Posted in: UncategorizedIt’s not a surprise that older people like classical music more than younger people. For the Brazilian Symphony Orchestra (OSB), that trend needed to be fixed. Since most of their audience is older than 65 years, the OSB started playing orchestral themes from blockbuster movies like Jaws, E.T., and Star Wars to show younger people that they had an unknown appreciation for classical music.
Rio de Janeiro agency Artplan also incorporated YouTube videos of film clips to add a visual presence to the experience. As a result, the OSB saw a 40% increase of young people in the audience. The case study gave a healthy boost to the box office draw as well: all of the orchestra’s concerts in the upcoming season are already sold out. Unfortunately, young people still like Kesha more than Wagner, but I don’t think there’s a lot that the OSB can do to remedy that. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Hyundai Remixes Bob Marley’s ‘Three Little Birds’ for New Ad
Posted in: Uncategorized
Hyundai is getting a lot of coverage for putting Bob Marley's "Three Little Birds" in an ad for its Assurance Connected Care in-car customer-service program, largely because the late reggae icon's music is so infrequently licensed for ads. The automaker is also sponsoring a remixed version (done by Bob's son Stephen Marley and DJ/producer Jason Bentley) of Marley's Legend album, which features the song, and a three-minute documentary about the remix project. Despite all the fuss, what strikes me most about the spot, from ad agency Innocean, is how bland it is. It's not bad per se, but the music takes a back seat, as it were, to an informative but uninspired voiceover ("What if your car could help schedule its own service? Call for help with your exact location if you ever ran into trouble out there?") and sight gags involving signs that read "No worries" and "It's all good." The only special element is the song, and it's basically background music, like a tune playing on the car's radio. Any upbeat track would have been equally effective. This is Bob Friggin' Marley! Lively up yourself! Why not seed something more, you know, high concept?
Blown Minded
Posted in: UncategorizedFocus sur Carine Khalife qui a réalisé et produit cette superbe vidéo d’animation qui illustre le morceau ‘Blown Minded’, tiré de l’album Shapeshifting du groupe Young Galaxy. Un clip impressionnant et sombre qui a demandé énormément de travail et de patience. A découvrir en vidéo dans la suite de l’article.
Google Expected to Start a Competitor to Spotify
Posted in: UncategorizedAt Michael Jackson Trial, Question of A.E.G.’s Negligence
Posted in: UncategorizedMiss the Music of the Doors? There’s an iPad App for That
Posted in: UncategorizedWelcome to the New Red Bull Studios
Posted in: UncategorizedAfter battling several “international adversaries” as we’ve been told, Dutch digital shops Momkai was tapped to create a new visual identity and website for Red Bull Studios, which spans a network of ten recording studios from L.A. to New York to London to Auckland. The end results of Momkai’s efforts can be found in the case study clips above and below. The goal of this project for Red Bull, which is based in Austria (news to us), is to give the brand’s studios some digital uplift while helping support creative talent and introducing visitors to both known and unknown artists. Well, it sure beats the hell out the spots we’ve been jamming and practicing at over the years.
New Career Opportunities Daily: The best jobs in media.
Satirical Song Blocked in Pakistan, but No Reason Is Given
Posted in: UncategorizedAnd Now, a Little Wake-Up Call from JWT/Casa Brazil
Posted in: UncategorizedJWT Brazil chief integration officer Mauro Cavalletti and his crew continue their string of quirky projects (remember this?) with this latest app called “91 Rock Clock,” which will wake your ass up–but in progressive fashion–as it veers from soft AM gold to heavier rock tunes (think Metallica and Sepultura). Think of it as a snooze button with distortion. In case you’re not based in South America, 91 Rock Radio is a rock radio staple in SA and…well, let the video above explain things. We’re light sleepers, so we’d probably spring out of bed during an REO Speedwagon track, but if you’re into it, you can go here or here to download the app. Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Boards of Canada Unravels Another Piece of New Album Mystery (Updated)
Posted in: UncategorizedThe veteran electronic music twosome from Scotland has been getting very Easter-eggy with the recent publicity for their upcoming album, which may be titled Cosecha. There are sequences of numbers and vague video clips that may have been shot on the Zapruder family camera, and the latest clip above premiered last night on Cartoon Network. But what does it all mean exactly? I’m not sure, but it may have to do with Thomas Pynchon and subliminal messaging.
There is no scheduled date for the album release, and some people aren’t even sure there will be an album. But there is a very, very hazy viral campaign for Boards of Canada that is getting fans hot and bothered and has provoked bloggers to plunge down the rabbit hole and delve into its meaning. So, let’s just assume there will be more puzzle pieces and snippets of new music in the near future.
Update: Well, mystery solved as Pitchfork reveals that there is indeed a new BoC album and it’s called Tomorrow’s Harvest.
New Career Opportunities Daily: The best jobs in media.
Rihanna and Chris Brown’s Relationship Divides the Public
Posted in: UncategorizedRuss Chimes – Turn Me Out
Posted in: UncategorizedFocus sur le duo de réalisateurs Mathy and Fran basé à Londres, qui ont dirigé le clip officiel de « Turn Me Out » pour l’artiste anglais Russ Chimes. Produite par Shameless, ce clip très coloré et proposant des images aux symboles décalées est à découvrir en vidéo HD dans la suite de l’article.
Teaser for Band’s Album Shows How Shadows and Light Transform the Human Face
Posted in: Uncategorized
French electronic music group Opale got director Nacho Guzman to make a teaser video for their new album, and it turned out to be a lesson on how the human face changes depending on how light hits it. What's cool about this video is how low budget it is. Guzman used two modest Canon cameras and a Samyang 35mm to shoot it, and the lights are 10×10 LEDs that were rotated around the model's face on a ring. Go ahead and mute it while you watch, though, because Opale's lackluster minimalism doesn't do this video any favors. Via The Denver Egotist.
Fubiz Awards 2013 – Music Video
Posted in: UncategorizedJusqu’à la fin des votes pour les Fubiz Awards 2013 prévu le 14 mai 2013 minuit, nous vous proposons de mettre en avant les nominés de chacune des 8 catégories présentées. Découvrez dans la suite les 8 différents nominés de la catégorie Music Video en images, en partenariat avec HTC.
Kanye West & Jay-Z – No Church in The Wild
SpinMedia Buys Vibe Magazine
Posted in: UncategorizedCoke Looks Beyond Spotify for Music Promotion in India
Posted in: UncategorizedA Word With: Neil Moffitt: Neil Moffitt, Impresario, on Las Vegas Night Life
Posted in: UncategorizedHere’s Some Coachella 2013 Perspective from a GoPro-Wearing, 6’7? Director/Designer
Posted in: UncategorizedSince we’ve never been able to make it out to Cali for the annual, now-bloated Coachella festival (we went with “Couchella” this year), we’ll instead enjoy this birds-eye view–literally–from one Chris Crutchfield. The 6’7″ director/actor/motion graphic designer who strapped on a GoPro Hero 3 to give us a “Coachellavated” perspective of the musical extravaganza.
The project was creative directed by Scott T. Chan and produced by his L.A.-based creative studio Whirled, which is perhaps now best known for its annual “Zeitgeist” work for Google. Seeing as we’ll probably never make it out to Coachella though we’ve been saying otherwise every year, we will gladly take this three-minute diversion from the usual advertising news as we head into the late afternoon. Speaking of Coachella, Jimmy Kimmel and his crew getting attendees at this year’s fest to lie about liking bands that don’t actually exist.
New Career Opportunities Daily: The best jobs in media.