English-language stations in the metropolitan area have bigger audiences, but WSKQ has nearly doubled its share among the 18-34 age group since January.
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The app, which recommends concerts for the hipster crowd, received the investment from some big players in the music industry.
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A group of music publishers has sued Fullscreen, a leading supplier of videos to YouTube, saying that many of its videos infringe on their copyrights.
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Adidas and Sid Lee are framing the new “Unite All Originals” as Run DMC vs. DJ A-Trak, but the versus bit comes on too strong. The campaign is much more affable than combative, think of it as a buddy cop combo where there are three buddies instead of two and the buddies like to wear black felt hats.
Run DMC’s famed history with Adidas dates back to the 1980s, and they’ve been lending their benign street cred to the three stripes ever since. A-Trak may not be comparable as a household name, but he’s a worthy spokesman for the next generation, as you can see in some coverage from early March. For this new campaign, the two acts are combining for a fan-controlled music video that will be dictated user voice commands. A true embodiment of “My Adidas.”
Credits after the jump.
New Career Opportunities Daily: The best jobs in media.
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| THE ORIGINAL? Larios Cafe « music & coffee » – 2002 Source : Cannes Archive Online Agency : Tiempo BBDO (Spain) |
LESS ORIGINAL Nestlé Nescafé – 2005 « Nothing wakes you up as Nescafé » Agency : Unknown |
LESS ORIGINAL Mc Café – 2013 Source : Cannes Longlist Agency : TBWA Zurich (Switzerland) |
When Lollapalooza kicks off its annual Chicago invasion today, there will inevitably be the droves of concertgoers who spend more time recording music on their smartphones than actually watching the music, which this year comes from the likes of Nine Inch Nails, The Cure and Queens of the Stone Age. Three staffers from Leo Burnett – designers Derek Heinze and Adam Prewozniak and writer, Jake Reilly – are attempting to put a stop to the digital nonsense, asking anyone who goes to a concert to experience the music on their one. Lighters are acceptable, although you can use those at your own risk.
After the jump, you can see more graphics for the movement, including a photo of Jane’s Addiction frontman/Lolla mastermind Perry Farrell signing his support on some posters (we’re sure the Yeah Yeah Yeahs approve as well). Oh yeah (“Superhero” joke).
New Career Opportunities Daily: The best jobs in media.
A quarter of the streaming service’s 24 million customers pay for their music, but that hasn’t been enough for Spotify to turn a profit.
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Here’s a 3-minute long music video for Smirnoff Ice from director Jon Jon Augustavo. From what we can tell, it encourages young women to pre-game their nights out with a substance commonly instilled on others as punishment.
Sure, the “Bros Icing Bros” phenomenon of 2010 may have jumped the shark when Coolio got “Iced” in someone’s back yard. But for anyone between the ages of 21 and 30 who either likes playing stupid jokes or regularly finds themselves as a spectator of others’ stupid jokes, Smirnoff Ice is known as something bros make their bros chug. In fact, in 2010, Smirnoff Ice even admitted that the stupid meme helped kickstart sluggish sales of the milky white beverage. The next step? Get the ladies involved with the aid of canine Tumblr superstar Tommy Pom.
Could young women nationwide start sizzurpin’ the SmirnIce as part of their “Straight Primpin’” ritual? If you encourage widespread use of celebrity Pomeranians to get the pre-party started, anything’s possible. Download “Straight Primpin’” here and view credits after the jump.
New Career Opportunities Daily: The best jobs in media.
Pour sa 10e édition, le festival Electric Picnic présente une vidéo de présentation, réalisée par Will Armstrong et produite par « Films Antidote », qui imagine pour l’occasion le parcours d’une jeune femme dans son premier festival. Un superbe travail à découvrir en vidéo et en images dans la suite de l’article.
The wrongful-death suit against A.E.G. Live hinges on whether Michael Jackson or the company was responsible for hiring the doctor who administered the anesthetic that killed him.
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Representative Melvin L. Watt, a Democrat from North Carolina, says the measure is an effort to get payment for record companies and artists whose music is played on AM or FM radio.
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Today, Lexus joins Kanye West on the interactive music video bandwagon. To promote the 2014 Lexus IS sport sedan, ATTIK and Blueyed Pictures created “Amazing Mix,” a surprisingly cool interactive adscape with Cirque du Soleil characters, red birds, and kaleidoscopic effects. Site visitors can type any key (or combination thereof — try “LEXUS” for a special show) to make a mix of these effects, then submit the result for a chance to win tickets to the 2014 Pebble Beach Food and Wine Festival, hotel stay at the event and $2,000, or a $500 cash prize.
Like with their Instagram film campaign, this is a step in the right direction for the automaker, though they didn’t get every aspect right. The music that backs Amazing Mix is a weird, blank James Bond knockoff, while the site that surrounds the scene is remarkably 2006. If Lexus wanted an immersive, individualized experience, they should have placed the mix on its own, minimalist page. Also, who are they targeting here? Middle-aged foodies who find Internet oddities amusing? That seems the only logical conclusion when the related prize is tix to the Pebble Beach Food and Wine Festival. If they’re going for young car owners (which they should be, with the tech and art angle), then that destination isn’t exactly enticing. Make the message more cohesive, and get us to XOXO, or Electric Zoo.
New Career Opportunities Daily: The best jobs in media.
La marque Philips fait déposer des tables typographiées dans lesquelles les clients peuvent brancher leur casque audio au travers de pubs dans Londres. La sélection de musique proposée, comme les typographies, sont faites en fonction de chaque quartier. Une campagne de publicité innovante réalisée par Ogilvy London.
Josh Cole a réalisé ce beau clip pour Rudimental et le morceau « Right Here ». Produite par Rokkit, cette vidéo proche du court-métrage propose de suivre en Thaïlande le combat d’un homme pour protéger un tigre de brigands malveillants. A découvrir dans la suite de l’article.
Quotidian Records est un projet de l’artiste Brian House, qui se basant sur ses données de localisation pendant un an a créé un vinyl. Chaque endroit est associé à une harmonie faisant du quotidien devient source de rythme et de musique. Une réflexion musicale et géographique à découvrir en images et en vidéo.
Here's a customer-service story that will be music to your ears. Someone on the Spotify team created a custom playlist yesterday thanking user Jelena Woehr for some positive feedback she gave the music service. The titles of the songs spelled out the message "Jelena/You Are Awesome/Thanks a Lot/For These Words/It Helps Me/Impress/The Management." The gesture was a big hit with Woehr, a community manager for Yahoo's Contributor Network. "Oh my god," she wrote on Facebook with a screenshot of the playlist. "Spotify customer care is ADORABLE." It's hard to tell whether this is a common thank-you trick for the Spotify team, but it's especially impressive in this case considering her first name isn't exactly common. "I'm still just mindboggled they found a song titled 'Jelena,' with the J and everything," she says. It's yet another example of how small gestures to customers can go a long way these days, whether you're fixing a broken cheeseburger for a girl with autism or replacing a boy's missing ninja.
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Miguel Chevalier, en collaboration avec Trafik et le compositeur Michel Redolfi, signe une installation interactive pour le Forum des Halles de Paris. Des graphiques colorés constitués de LED habillent les murs du tunnel, faisant du passage une expérience sensorielle et musicale.
Budweiser’s new campaign “Made for Music” launches in 85 countries today, featuring Jay-Z and Rihanna carefully dispersed amidst other artists including an ice sculptor and street art painter. Jay-Z’s ad is backed by his song PSA, while Rihanna’s features her newest single, “Right Now.” Both spots are directed by Mark Romanek (Never Let Me Go, Bee Season) and each closes with inspirational words from Bud: “It begins and ends with what you make.”
Made for Music was inspired by the Budweiser Made in America Festival which debuted in Philly last year and Jay-Z headlined. This year, Beyonce and Nine Inch Nails will take the marquee billing over Labor Day Weekend.
Jay and RiRi’s ads are mildly inspiring with their filmic, black-and-white “creative spirit.” After the Samsung deal, Jay-Z’s authenticity feels slightly compromised, but both he and Rihanna are still solid examples of hard-working performers. The scenes are nothing new–star reads in the car, star makes decisions with sweeping hand motions, star stands triumphant as the lights go down–so I wouldn’t mind a bit of original dialogue, but all in all these spots do the job. Time to turn up Magna Carta Holy Grail and channel HOV’s productivity.
Credits after the jump as well as clips from our interview last year with Translation CEO Steve Stoute on his agency’s relationship with “the king of beers.”
New Career Opportunities Daily: The best jobs in media.
While we’ve seem almost every iteration of brands turning fans’ tweets into ads by this point, here’s a new spot for Wendy’s new Pretzel Bacon Cheeseburger from agency VML that adds a musical component to this formula.
Using that hashtag #PretzelLoveSongs on Twitter AND Facebook (gah, Facebook has hashtags now), consumers who say exceedingly positive things about Wendy’s new burger had the opportunity for their praises to be turned into a musical number, with some having even been sung by former 98° frontman/Jessica Simpson spouse Nick Lachey during a live event last night in New York, where live-streams always take place for some reason. While the press release doesn’t say if the specific location was Times Square, we’re going to go ahead and guess this happened in Times Square.
Nothing like watching a former boy band member/reality star sing about a cheeseburger in probably Times Square. Oh, and VML offered the chance to participate via your social media, because the most effective use of it is to either praise or make fun of brands who spend a lot of money on advertising. If we’re lucky, it might even be a trending tweet. Update: The event actually took place at a Wendy’s location, natch, on 34th St in NYC.
New Career Opportunities Daily: The best jobs in media.
Random YouTube person Chad Neidt put out a call on Twitter for classic advertising jingles and promised to include them in an epic acoustic-guitar mashup. I must say, he covers a lot of ground. Big Red, McDonald's, Skip-It, Juicy Fruit and even that "You don't always die from tobacco" song—complete with Neidt's best impression of a mechanical larynx—are featured here. I sense that Chad is That Guy with the Guitar at every party he's ever been to. He also reminds me of the girl who sang the Stanley Steemer jingle in a lot of different styles. They should date.
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