Hasta La Creative!

Here is a big bonus for all people eagerly awaiting the Super Bowl XLIII. As an added bonus to this prestigious event, DTS and the NFL have agreed to combine forces to deliver better quality sound for the HD international broadcast of Super Bowl XLIII from Tampa, Florida. This means that DTS Neural Surround™ technology will enable international TV viewers to experience the game in 5.1 surround sound using any consumer surround sound system.

DTS Neural Surround provides a revolutionary new approach to surround sound production and playback for live broadcasts. It enables broadcasters to create and deliver superior multi-channel surround sound using minimal bandwidth over stereo channels.

For Super Bowl XLIII, this technology allows the NFL’s on-site broadcast crews to produce the game in 5.1 surround sound while then transmitting the mix in a stereo format to audiences around the globe.

(Source) Press

One would think that winning an Oscar for best script is enough to gain attention. However it seems that the people behind the Slumdog Millionaire are far from over as far as awards are concerned. In fact, they just got awarded another one, taking the top honors at the USC Libraries Scripter Award ceremony.

Simon Beaufoy, who accepted the award from Curtis, selection committee chair Naomi Foner, and Glenn Sonnenberg, president of the Friends of the USC Libraries, said, “There’s nothing like this in Britain to honor the writers. This event is wonderful because it takes the contributions of screenwriters seriously.”

Directed by Danny Boyle, Slumdog tells the story of a chai wallah from the Dharavi slums of Mumbai who captivates all of India with his improbable string of correct answers—all based on his life experiences—on the Indian version of Who Wants To Be a Millionaire? A fable set in India during the age of outsourcing and global call centers, Slumdog has so far garnered 4 Golden Globe Awards, 10 Oscar nominations, and 11 BAFTA nominations.

(Source) Press

If you happen to be among the people thinking of a good way to bring family and relatives together, consider investing on HDTVs. At least that is what Samsung gathered. Football fans or not agree that there is no better place to watch games than at home when there is a high definition television in place.

However, the survey also found that football fans are willing to take the show on the road, even to the in-laws, if they had the right incentive. More than four in ten (43%) football fans would be more likely to visit their in-laws if they had an HDTV to watch the game. Among this group, men are more likely than women to visit the in-laws if there was an HDTV waiting for them (50% vs. 34%).

So if you want your in-laws and you partner to get along better, consider getting one. It can make a difference as far as deepening family ties.

(Source) Press

From Mean Joe Greene to Mean Troy is what fans can expect from this new Coke Zero ad set to appear at the Super Bowl. Starring Pittsburgh Steeler Troy Polamalu, the first 12 seconds of the new Coke Zero spot are certain to cause double-takes as they mimic the look of the original ad.

The scene opens with Polamalu limping down a tunnel to the locker room, followed closely by a young fan who offers an ice-cold Coke Zero to his battered hero. All similarities end there as the action takes a surprising turn to humorously reinforce that with Coke Zero, it’s possible to have “Real Coke Taste and Zero Calories.”

(Source) Press

CSI Star Gerald McCullough who plays Bobby Dawson on CSI Las Vegas, experienced in real life what it feels to be attacked. Fortunately, he is skilled in boxing and a punch to the chest saved him from eventual harm.

“That’s when he pulled a kitchen knife out of a black plastic bag,” McCullouch said. “This thing must have had a blade 10 inches long. …I yelled at the top of my lungs, ‘Get the [bleep] away from me!’ That’s when the knife came down into my back. I don’t know whether he lost his grip or what, but the blade didn’t penetrate my leather jacket.”

Thirty-nine-year-old James Torres was arrested and charged with robbery, assault, menacing and criminal possession of a weapon. He is due in court on March 23.

(Source) Yahoo TV

Taipei will enjoy IMAX digital protection technology as IMAX Corporation and VieShow Cinemas have come to terms in opening an IMAX® theatre in its Sun Cinemas multiplex in the city of Taipei. The installation is scheduled to be completed to take advantage of IMAX’s robust 2009 Hollywood slate. The deal continues IMAX’s international expansion momentum.

There are currently 75 IMAX theatres scheduled to be operating in Asia by 2012. To date, IMAX has signed contracts for more than 200 IMAX digital projection systems worldwide, with 46 currently in operation and at least 115 scheduled to be in operation by year end.

“The economics of IMAX’s digital projection system, combined with the increase in Hollywood content being released in IMAX’s format, made the decision to get into the IMAX business easy. We’re very excited to install the system during the first quarter, with the goal of offering our customers most of this year’s strong IMAX film slate.”

(Source) PR Newswire

Web Mail is a new online mailing service which can be accessed via the AOL website. AOL’s Products and Technologies Group today announced the launch of an enhanced version of AOL Web Mail that offers users one-click access to Gmail, Yahoo! Mail and a variety of third-party sites and destinations directly from the AOL Web Mail page, http://mail.aol.com.

“Web Mail is an integral part of the AOL experience and at the heart of our product offerings,” said Ted Cahall, President, AOL Products and Technologies. “With this new release, we can showcase the important role AOL products continue to play in the company. Enhancing products that already attract a large, engaged audience is a key goal for our organization.”

(Source) Press

No thanks to their ad, a nasal spray that entices sexual intercourse, Titan has been ordered to take down the ads as they are in violation of U.K. advertising laws as far as promoting prescription drugs are concerned. There were a lot of complaints with regards to the ads and leading the pack of complainants was the Advanced Medical Institute.

Titan is complying with the demand, with marketing director Steve Cox saying they are acting to take down the AMI posters still up “as soon as we can.” He estimated that there were around 30 of billboards remaining

(Source) Media Buyer Planner

Are you tired of watching the same old programs or movies from the Blu-Ray DVD discs you have purchased? Well worry no longer. LG electronics has unveiled a new Broadband TV that allows you to watch streaming movies through its Internet-ready HDTV. Imagine being able to download and watch Netflix movies without the hassles of a set-top box? Totally Awesome!

It is believed that the TVs will be hooking up to your Internet via a wire or a wireless network.

Once you are no, you will need nothing else other than a Netflix subscription to be able to stream content straight to the new HDTV set.

The content is believed to be offered in both standard definition as well as in full high-definition.

(Source) DB Techno

Kids are sure to be relieved that favorite cartoon characters SpongeBob Square Pants and Dora the Explorer will continue to grace their TV sets as a last minute deal regarding the fees for the airing of these popular shows was finally settled. There was a dispute over fees for the airing of some shows by Viacom and Time Warner and a potential blackout would have resulted if not for the last-minute deal that happened earlier this morning.

Among the shows that would have been affected included:

1. SpongeBob SquarePants
2. Dora the Explorer
3. The Colbert Report
4. The Daily Show
5. MTV
6. Nickelodeon
7. Comedy Central

The impasse would have meant Viacom’s channels would be cut off to 13 million subscribers, said Alex Dudley, a Time Warner Cable vice president. The nation’s second-largest cable operator primarily serves people in the Carolinas, New York, Ohio, Southern California and Texas.

Time Warner chief executive Glenn Britt had earlier called Viacom’s demand for a 12 percent increase in fees – an extra $39 million on top of the estimated $300 million it pays Viacom annually – extortion and outrageous given the recession.

(Source) Charlotte Observer