Hasta La Creative!

Vringo, the next-generation ringtone pioneer, has partnered with Sony Ericsson in providing free video ringtone applications. They will be pre-linked on global shipments of the Sony Ericsson’s Walkman phones and also promoted via the Sony Ericsson’s Fun & Downloads portal.

This partnership with Sony Ericsson, which was established when Vringo took home a prize at last year’s Sony Ericsson Content Awards, is the latest step in Vringo’s continuing push toward global availability and monetization of video ringtones. Recently, Vringo announced partnership deals with mobile carriers in Turkey and France that enable users to download the Vringo application and access content, in some cases on a paid-subscription basis.

(Source) Press