NEC Starts Eye Flavor Face Recognition Digital Signage
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A lot of talk was released regarding the evolution of signage advertising and apparently NEC has broken the ice as far as bringing digital signage advertising is concerned. Using NEC’s face recognition technology, eye flavor can distribute targeted advertising content according to the customer’s gender and age range.
NEC conducted a trial of the eye flavor’s effectiveness at the Granduo Tachikawa, a commercial facility in Japan. Specifically, NEC’s eye flavor was set up at the front entrance on the first floor of Granduo Tachikawa for 21 days in October 2008. The number of viewers, as well as viewing duration of advertising contents, was measured in terms of time period, gender and age. In addition, the distance between the display and the viewers were measured.
(Source) Press
