CREEKS S01E06: O que as agências tem a aprender com as empresas de software?

Gestores da comunicação mundial, seus problemas acabaram! Saibam aqui no sexto CREEKS: creative geeks o que as agências tem a aprender com as empresas de software. Quais as diferenças no processo de trabalho? É possível misturar os prazos da publicidade com as incertezas do software? Dá para fazer um site, hospedar num plano de derreal e anunciar no Luciano Huck?

Nossos especialistas Cris Dias, Daniel Bottas, Daniel Sollero, Dado Tronolone, Mariana Malanconi e Vinicius Melo debatem o assunto e chegam a conclusões incríveis e indispensáveis para este mercado sempre em transição.

O CREEKS: creative geeks é gravado ao vivo toda quinta, 22h, em creeks.tv. Você pode assistir a gravação e mandar perguntas e palpites usando os comentários da transmissão ao vivo do YouTube.

Brainstorm9Post originalmente publicado no Brainstorm #9
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El cuento de hadas

Más posibilidades de las que puedas imaginar.

by
Darren Fleet

From Adbusters #99: The Big Ideas of 2012


Beth Yarnelle Edward

Tu madre te cuenta una historia antes de que te acuestes y te la crees. Te dice que puedes ser lo que quieras cuando seas mayor. Te dice que eres una persona única y valiosa y que no debes olvidarlo nunca. Te dice que tienes mucha suerte y que el mundo es tuyo. Y tiene razón. Vives en una época excepcional. Viajarás distancias mayores en un solo día de las que la mayoría hace sólo un siglo viajaba en toda su vida. Podrás elegir entre una variedad de alimentos que los reyes ingleses o los príncipes otomanos no habrían podido imaginar. Te inundarás el organismo hasta el punto de enfermar con azúcar, la que una vez fue moneda de cambio del mundo y lo más preciado por los imperios. Vivirás más que ninguna generación precedente. Tendrás en el armario telas que en otro tiempo estaban fuera del alcance de las más grandes civilizaciones. Los huesos rotos no te convertirán en un lisiado. Si naciste chica, puedes volverte chico. Si naciste chico, puedes volverte chica. Puedes romper con la tradición sin pagarlo con la muerte. Puedes mejorarte biológicamente y cambiar de órganos. Puedes adoptar la identidad que quieras. Sus palabras reconfortantes te llevan a un sueño estupendo. Se cuida de explicar que este mundo sin límites no es para todos los niños del mundo o que semejante buena suerte hace que la Tierra enferme. Estropearía la historia.

—Darren Fleet

This article is available in:

Horizontalism

Voices of popular power.

by
Marina Sitrin

From Adbusters #100: Are We Happy Yet?

JUAN PLAZA

We began learning together. It was a sort of waking up to a collective knowledge, rooted in a self-awareness of what was taking place in each of us. First we began asking questions of ourselves and each other, and from there we began to resolve things together. Every day we keep discovering and constructing while we walk. It’s like each day there’s a horizon that opens before us, and this horizon doesn’t have any recipe or program. We have discovered that strength is different when we are side by side, when there is no one telling you what you have to do, and when we’re the ones who decide who we are.

My personal perspective has to do with the idea of freedom, this idea of discovering that we have collective knowledge that brings us together, gives us strength, starts the process of discovery. This is beyond revolutionary theories, theories that we all know and have heard so often, theories that are all too often converted into tools of oppression and submission. Constructing freedom is a learning process that can only happen in practice. For me, horizontalism, autonomy, freedom, creativity, and happiness are all concepts that go together, and they’re all things that have to both be practiced, and learned in practice.

I think back to previous activist experiences, and remember a powerful feeling of submission. This includes even my own behavior, which was often excessively rigid. It was difficult for me to enjoy myself, and enjoyment is something sane that strengthens you. Under capitalism, we were giving up the possibility of enjoying ourselves and being happy. We need to constantly break with this idea. We have life, and the life we have should be lived today. We shouldn’t wait to take power, so that we can begin to enjoy ourselves in the future. We should take it now. We begin by believing in what’s possible and then we push aside all of those things that don’t allow us to create this possibility.

— Neka, a member of an unemployed workers’ movement

I see in the movement that there’s a reaction with a certain naivety. We are forgetting the state while we construct a territorial autonomous power. I think the idea to not take state power is right, but in some ways it’s an incomplete analysis. The state exists, it’s there, and it won’t leave even if you ignore it. It’ll come to look for you however much you wish that it didn’t exist. I believe that the assemblies and the movements are beginning to notice that something important is being forgotten. A year and a half ago we began to think of a strategy for constructing an alternative autonomous power, forgetting the state, but now we see it isn’t that simple. You have to seek a way to build autonomy while remaining cognizant of the state’s existence. There is no alternative. That’s a problem that directly affects us, and one that has to be kept in mind. I believe that no one has the remotest idea of how to do this, at least not that I know of.

It seems to me there is a very strong rejection to the idea that we are going to live on the margin of the state, on the margin of its theories and laws, and that we can live in this way, based only on our willingness and good heartedness. Change in cultural subjectivity and in the hearts of each one if us is fundamental, but for me it isn’t enough. We also have to invent new types of rules and institutions. This is another way of saying we need explicit political agreements with clear rules, which are distinctly ours, and that don’t depend only on goodwill. One of the ideas is to preserve the good we’re creating and, at the same time, to not be so vulnerable to the outside. I sometimes see an enormous vulnerability to many external pressures, and I realize that even the most insignificant and weak of them could destroy us. We must protect this, our construction.

— Ezequiel, a participant in a neighborhood assembly

Marina Sitrin is a lawyer, author and sociologist with a keen interest in personal revolutionary narratives. She is the editor of Horizontalism: Voices of Popular Power in Argentina, from which these accounts are taken.

El Narcisismo es la Comida Rápida del Alma

¿Hora de reducir?

by
Adbusters

From Adbusters #91: Who Owns Terror


Photo by Roderik Henderson, Transvoid: The Mental Desert

This article is available in:

La sociedad ha estado debatiendo durante décadas sobre los efectos negativos de la publicidad. Pero ahora, de repente está teniendo lugar una verdadera reacción en su contra con cambios reales emergiendo en países de todo el mundo.

Sao Paulo promulgó en el 2007 una prohibición casi total de la publicidad al aire libre y España aprobó una nueva ley restringiendo la publicidad que promueva el "culto al cuerpo", incluidos productos de adelgazamiento, operaciones quirúrgicas y tratamientos de belleza. Restricciones a los anuncios de alcohol y tabaco han supuesto significativas victorias en muchos paises, así como los límites a la publicidad en los programas televisivos infantiles. 

Ahora un informe en el Reino Unido del think tank Compass titulado "The Advertising Effect" ("Los efectos de la publicidad") ha supuesto una valiente llamada para profundizar en estas acciones.

Compass pide nuevas políticas públicas radicales para restringir y controlar la publicidad, una industria cuyo objetivo, dicen, es "la creación de un estado de ánimo de inquieta insatisfacción con lo que tenemos y con quien somos para que salgamos a comprar más"

El plan de ataque de Compass incluye nuevos impuestos sobre los anunciantes y una prohibición completa de la publicidad en espacios públicos, toda la publicidad sobre productos alcohólicos y el marketing viral. Pero es su insistencia en ilegalizar la publicidad a niños menores de 12 años lo que es verdaderamente revolucionario. Compass advierte del papel que la publicidad desempeña en la ruptura de las familias, la alienación de los adolescentes y su sexualización prematura e insisten en que "la infancia debería ser protegida hasta que sus mentes puedan lidiar con las complejas técnicas de ventas – deberían ser libres para ser niños y no simples consumidores".

Será la próxima generación la que decidirá en última instancia si proseguir con nuestro estilo de vida hiperconsumista o abrazar un nivel de vida más sostenible. Debemos dar todos los pasos necesarios para prevenir su adoctrinamiento y contrarrestar los efectos de la publicidad. La fuerza y alcance del billón de dólares anuales de la industria publicitaria es espantoso, pero a medida que la conciencia crece y se van produciendo cambios tangibles, hay esperanza de que esta omnipresente influencia en nuestras vidas puede ser reducida en el futuro. 

El equipo

Translated by translatorbrigades@gmail.com, help us translate Adbusters!

Zaman? Öldürmeden Ya?amak

Sana ne ifade ediyor?

by
Micah M. White

From Adbusters #: Post Anarchism – #OCCUPYWALLSTREET


Charles Peterson

This article is available in:

Zaman? öldürmeden ya?amak büyük bir reddedi?i somutla?t?rmak, mücadeledeki keyfi yakalamak, ya?am?n her an?n? tüketimci kabusun inkar?na ve devrimci olana??n teyidine dönü?türmektir. Bir dönem, bir y?l, bir ony?l?  Big Macsiz, Frappucinosuz, World of Warcrafts?z ama bilbordlardaki reklamlar?n karaland??? geceyar?s? maceralar?yla, gerilla bahçecili?iyle, ola?anüstü senkronize küresel eylemlerle geçirmek. 

Birço?umuzun bu ?ekilde ya?amaya ba?lad???n? dü?ün, günlük ya?am? bir direni? formuna çevirerek ?ehri etkisi alt?na ald???n? ve halk?n isyan duygusunu tekrar harakete geçirdi?ini. Gelece?e giden yol bu tür bir radikal oyundan geçmektedir. 

Buradan nereye varabiliriz? #OCCUPYWALLSTREET, bu radikal yeni ya?am biçimine do?ru ilk ad?m m?d?r?

Micah White

Translated by Translator Brigadestranslatorbrigades@gmail.com

Who Is Winning the PR War?


I have Palestinian friends. As an American, this fact places me squarely in the minority. It gives me a touchstone that the average citizen in this country doesn’t have. The average American doesn’t hear firsthand accounts of how frightening, humiliating and miserable life in the West Bank and Gaza can be. Perhaps that’s why the average American is rarely outraged by media coverage of the conflict between Palestinians and Israelis.
Let me make one thing clear – by average I don’t mean people of average intelligence or average cultural sensitivity. I don’t mean it as a pejorative. I mean only that most Americans have no contact with those on the Palestinian side of the conflict. When considering media, therefore, most Americans don’t perceive the slant. Watching CNN coverage of the siege with my mother yesterday, I noticed that her face didn’t indicate any anger. I saw sympathy, helplessness – natural responses to a human tragedy on the other side of the globe – but no anger. “Mom,” I demanded, gesturing wildly towards the TV, “do those look like Hamas militants to you?” The CNN anchor was dispassionately describing Israel’s target as Hamas over images of bloodied women and children on stretchers. But for my mother, as for most Americans, the disconnect didn’t seem to register.

I’m not going to argue for the existence of a vast Zionist mechanism conspiring to shape our collective understanding of the conflict. I don’t think we need to elevate the discussion in such alarmist terms to make the point that when it comes to the issue of Israel and Palestine, the mainstream narrative is biased. Consider the opening sentence of today’s New York Times editorial: Israel has the right to defend itself. Who could possibly argue that it doesn’t? The ethically inviolable right to self-defense is a constant refrain – offered time and time again as justification for Israeli military action as well as its unwavering US support. It is also the premise upon which most Western media coverage seems to be built. That Israel is defending itself is a relatively unchallenged assumption in the mainstream narrative. And because it is seen as the defender, Israel cannot logically be perceived as the aggressor.

But consider this fact – the Gaza strip is one of the most densely populated urban tracts in the world – 1.4 million people occupy an area roughly twice the size of Washington D.C. Its borders – land and sea – as well as its airspace, are controlled by Israel. Life in Gaza, as a Palestinian acquaintance related, is like living in an overcrowded prison. “For the news to say that Israel is “targeting” Hamas inside Gaza,” he explained “is like saying they are targeting a particular fish in a barrel full of them.” That it would be impossible for Israel to target individuals without killing scores of innocent civilians is as well-known to the Israeli military as it is to the terrorized citizens of Gaza. But the average American doesn’t know. And they’re certainly not going to get any hints from the mainstream media. “According to Western media, Palestinian civilians are killed only when they’re sheltering militants,” says my acquaintance. “We’re not sheltering anyone. They are among us because we are all trapped here. There is simply nowhere else to be.”

Where does defense stop and aggression begin? Where is the line between proportionate retaliation and collective punishment? These are questions for the media, mainstream and otherwise, to be aggressively exploring as they relate to this conflict. If the last eight years have taught us anything, its that when the media fails to be a vigilant, objective seeker of truth, dangerous disinformation is disseminated quickly and widely. Here, as it has so often in the past, I fear the media isn’t giving us the full story…and we’re not paying enough attention to ask. What do you think?