Hasta La Creative!

Here is a big bonus for all people eagerly awaiting the Super Bowl XLIII. As an added bonus to this prestigious event, DTS and the NFL have agreed to combine forces to deliver better quality sound for the HD international broadcast of Super Bowl XLIII from Tampa, Florida. This means that DTS Neural Surround™ technology will enable international TV viewers to experience the game in 5.1 surround sound using any consumer surround sound system.

DTS Neural Surround provides a revolutionary new approach to surround sound production and playback for live broadcasts. It enables broadcasters to create and deliver superior multi-channel surround sound using minimal bandwidth over stereo channels.

For Super Bowl XLIII, this technology allows the NFL’s on-site broadcast crews to produce the game in 5.1 surround sound while then transmitting the mix in a stereo format to audiences around the globe.

(Source) Press