Among the many changes to where and how we’ve worked since March 2020 has been the shift to virtual events. Two years on, they have become a fixture of the hybrid workplace–but when it comes to sales, networking and education, Zoom is falling out of favor. This shift, enabled by Covid-19 vaccine availability, is reflected…
Last year, the very foundation on which television advertising is bought and sold–Nielsen’s rating metrics–started to crumble. Following months of controversy and client outrage, the Media Rating Council pulled Nielsen’s national and local TV accreditation last September after the measurement company admitted it had undercounted TV viewership following its inability to maintain the integrity of…
In 2020, like our personal and professional lives, everything about the TV upfront changed. The combined impacts of the pandemic and the shift away from linear television to streaming have primed the industry for change. Or it certainly felt that way, as many believed we would see a rethink of how tens of billions of…
There was a moment in 2021 when the fate of scripted network comedy seemed a little shaky. Watercooler talkers like Succession and Mare of Easttown kept cable dramas on top, while longtime fan favorites Brooklyn Nine-Nine and Black-ish prepared for their final seasons. For the first time in 50 years, NBC–once a leader in prime-time…
For better or worse, American foods have a tendency to find their way to the far corners of the earth, which is why steak-flavored Doritos are popular in Europe and South Koreans give tins of Spam as gifts. But if there’s a notable exception to the tradition of America exporting all of its treats, it’s…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
California’s Bay Area hockey fans are no doubt familiar with the voice of Randy Hahn, who has commentated on San Jose Sharks games since the team’s inception three decades ago. But even they might not bat an eye when an artificial intelligence-generated clone of Hahn’s voice chimes in on local radio ads. Hahn recently signed…
LaToya Shambo was used to being the only Black woman in rooms that advocated for the same faces in marketing campaigns–the typical white, thin determinants of beauty and success. But it wasn’t until 2011, when she was hit by a vehicle while crossing the street and holding her newborn, that she decided to do something…
When it comes to periods, most menstruators want a quick, easy and painless method for dealing with their cycles. The less cleanup and waste, the better. Menstrual cups aren’t a novel idea, but they’ve hit a stride as more sustainability-minded consumers attempt to reduce single-use waste. According to a report by market research firm Facts…
No one knows you stink on Zoom. Despite the opportunity to take a break from society’s expectations to keep body odor at bay, demand for deodorant in the U.S. has held steady during the pandemic. The category grew 1% to $3.6 billion in 2020, according to figures from consumer intelligence firm NielsenIQ. In 2021, sales…
When Billie Schaub started working at the CBD brand Ned in December, she pitched her reluctant CEOs an influencer marketing strategy. After a less-than-fruitful history of working with creators, that approach was, Schaub recalls being told, “the best way to flush money down the toilet.” “I wanted to completely revamp the program,” said Schaub, the…
Advertising’s central goal has always been to convince people to buy more stuff. But as the world hurtles toward environmental catastrophe, brands and advertisers have a crucial role to play in transforming the global economy to adapt to and mitigate the effects of climate change. Consumers endure a daily onslaught of advertisements arguing that simply…
As industries grapple with the reality of climate change, transformative innovation is necessary to adapt to the 1.5-degree target experts say will help us avoid the worst effects of a changing climate. For this year’s Sustainability Stars, Adweek is shining a light on the leaders who are uncovering those innovations, leaders who are making climate…
It must be uncomfortable for advertising executives to watch their Big Oil clients testify before Congress about their companies’ alleged misleading messages. In a House oversight committee hearing last year, Rep. Carolyn Maloney (D-NY) highlighted the mixed messaging between Exxon CEO Darren Woods’ comments to the public and what the company’s own scientists were warning…
Nearly two months after the Super Bowl, the advertising industry is still abuzz about Coinbase’s minutelong commercial of a bouncing QR code. It undoubtedly worked to drive traffic to the cryptocurrency platform’s website, which buckled under the 20 million hits it received within a minute of the ad airing. But how willing are most people…
After Covid-19 canceled the NCAA Men’s Division I Basketball Tournament in 2020 and restricted the crowd size for last year’s return, advertisers were eager to be part of the first “normal” March Madness games since 2019. CBS and Turner Sports sold out their advertising inventory for the tournament earlier than ever, bringing in more than…
Direct-to-consumer razor brand Harry’s and big-box retailer Target generated a lot of buzz in 2016 when they announced a partnership intended to marry the best of DTC with physical retail. Shortly after, according to research from analytics firm Numerator, Harry’s sales tripled as big-name competitor Gillette saw a “substantial decline in share” at Target. Today,…
In 1990, Minnesota Gov. Rudy Perpich, then in the twilight of his 10-year dynasty in the state house, was putting the finishing touches on his political and economic legacy. Among his exploits, two still stand out. The first was convincing Soviet Premier Mikhail Gorbachev to swing through St. Paul on his visit to the United…
The “girl boss” movement, an exclusive empire that has allowed outdated and exclusionary feminism to flourish into the 21st century, has officially reached its expiration date. Famously coined in 2014 by author and businesswoman Sophia Amoruso, girl boss culture has undergone a complete memeification by virtue of TikTok users, who pair the phrase with words…
It’s not every day you’re part of the team that created the most memorable ad in the latest Super Bowl–and it’s rarer still to do so as part of a brand that’s leading the charge into a new technology revolution. But that’s a day in the life of Jessica Williams, director of brand and partnerships…
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