As Covid-19 ravages the globe, Hootsuite has been tracking how consumers are discussing the virus on social media. And what it’s discovered is that users are not thrilled by the latest developments with Covid-19 tracing apps. Hootsuite used its new social listening tool, Insights powered by Brandwatch, which mines data from over 100 million social…
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: “What do you want to be if you grow up?” In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn’t help. During the 1950s, science fiction crossed to the dark side….
It would seem from Ryan Reynolds’ confessional voicemails to Mint Mobile customers that the actor-producer-entrepreneur has been idle during quarantine. He hasn’t read any books or perfected his tree pose. And his parenting goals? Not quite nailed down, to hear him tell it, though he plans to circle back when his three daughters are a…
It’s always a thrill to splash some limelight on outstanding members of our community, but this year it feels especially gratifying to honor marketers who have skillfully led their brands’ messaging to new heights both before and during the thicket of uncertainty, fear and dissent that has characterized 2020. As you read our profiles of…
All throughout the United States, prisoners on death row are afforded the right to state-funded legal assistance–everywhere but in Alabama, that is. Enter Bryan Stevenson, who in 1989 established the Equal Justice Initiative, a nonprofit whose stated mission is to provide “legal representation to people who have been illegally convicted, unfairly sentenced or abused in…
NBA legend Dwyane Wade, considering his next move after retiring from the Miami Heat in 2019, decided to help marketers connect with diverse audiences. Doing so would fill a void he identified from years of firsthand experience with brand partnerships during his storied playing career. Wade launched CAA AMP in January to serve as a…
Across the websites of local newspapers such as the Miami Herald, The Sacramento Bee and The Kansas City Star, a new embedded narration option now offers to read each article aloud with a cadence, inflection and sometimes even an emotional tone that one would expect from a real human speaker. But the voice reading the…
As a creative and as a Black woman in marketing, Akuamoah’s journey back-and-forth across the country (twice) was anything but traditional. But being fearless helped her make bold personal and professional moves. Growing up, educators told her she could do whatever she set her mind to, but as a child of Ghanian immigrant parents, Akuamoah…
One of the more colorful moments in the world of tech took place in 2013 when Steve Wilhite rose from his seat in New York’s Cipriani Wall Street to accept his Webby Award for lifetime achievement. Wilhite is the inventor of the graphics interchange format, an animated loop better known as the GIF, which the…
In a year filled with unforgettable moments, there’s one in particular that stands out for Patrisse Cullors. On June 7, after more than a week of global protests in the wake of George Floyd’s death, an estimated 100,000 people marched in Los Angeles. Aerial shots of the demonstration, which was organized by Black Lives Matter’s…
Centro spoke with 65 agencies, consultants and advocacy groups that specialize in political marketing, and experts overwhelmingly stated that programmatic and connected TV (CTV) are major players in advertising for the upcoming 2020 election cycle. More than half (63%) said CTV is one of the most favorable developments for digital campaigns, while 53% felt programmatic…
Society is more divided than ever, but there’s one thing we all agree on: We have trust issues. Average Americans don’t even trust their own neighbor. Globally, two-thirds of consumers believe humans are less trustworthy than ever before. If we don’t trust our neighbors, then we certainly don’t trust brands. A Havas-conducted survey found that…
There is perhaps no better example of a 21st century global movement than Black Lives Matter. What began in 2013 as a hashtag response to the shooting death in Florida of Trayvon Martin grew into a decentralized grassroots network whose mission was to protest against anti-Black racism and police violence. “When I hashtagged #BlackLivesMatter, I…
Asian-American consumers have a deep pride for their culture, which transcends generations and permeates into everything from their shopping habits to the types of music and audio content they ingest. Asian Americans spend a lot of their days streaming music (2.3 hours) and podcasts (1.3 hours on average), for instance, and there’s an opportunity there…
Brian Albert has had a few careers, from employment law to sports marketing, Silicon Valley to Nascar race tracks. So when he courts advertisers for upfront ad commitments as Google and YouTube’s managing director for U.S. agency video, he knows a thing or two from these different walks of life. Two decades ago, Albert wasn’t…
Artificial intelligence might be the cutting edge of futuristic tech, but by its nature, it’s also rooted in the past and present. The technology learns from human behavior, and as hundreds of years of humanity show, often veers into racism, misogyny and many other types of inequality. So, as conversations about confronting systemic discrimination have…
When the novel coronavirus pandemic began to take hold roughly five months ago, nonprofits, like many organizations, were caught off guard. Some, such as food banks, have found themselves grappling with surges in demand due to rising unemployment. Stay-at-home orders have adversely impacted others; for instance, Make-A-Wish delayed thousands of wishes since they often involve…
It was the second week of February 1961, and Mel Blanc was in deep trouble. Two weeks earlier, the “man of a thousand voices” who’d given breath to a slew of cartoon characters ranging from Porky Pig to Speedy Gonzalez, had been driving his Aston Martin down Hollywood Boulevard when a college kid in an…
The impact of this year’s class of Young Influentials–leaders in media, marketing and tech who have yet to hit their 40s–can be felt from the way we shop for cool clothes, the shows we binge and the gin we drink to how we think about race. Our cover subjects, teen TikTok superstars and siblings Charli…
Another day, another epic fail from a brand putting on the diversity mantle or shouting about social distancing. Ads keep missing the goalposts on the climate emergency, diversity, ocean plastic–pick a theme. Behind every misstep is bad advice, lack of understanding or someone who didn’t listen. The majority of a company’s value is inevitably tied…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
