A new class of social media managers is adopting a vernacular that diverges from the mother tongue of advertising: They’re snarky, making their jobs as corporate employees part of the bit and sometimes criticizing the brands they’re being paid to promote. Consider a few examples that have each been liked and viewed thousands of times…
When Hannah Williams turned to TikTok to share how she jumped tech jobs and upped her salary from $40,000 in her first job to $115,000 in her current role, many of her followers didn’t believe her. She thought, “If all the data analysts in the country told you their pay, people would see that these…
Up against global competition–a finalist group of entrepreneurs representing 41 countries–Gaston Taratuta’s attitude was one of cool confidence: “You are the world champion of this story. Chin up and believe it, brother!” This mindset ultimately led to him winning the title of Ernst & Young’s World Entrepreneur of the Year during the June competition in…
A recently leaked Amazon memo hinted at an internal fear: The ecommerce giant could run out of people to hire by 2024. Shortly thereafter, Amazon issued a statement about new robotic technology in its fulfillment centers that is purportedly focused on enhancing employee safety. In an email, a spokesperson called the memo a “draft document…
One of the (many!) pandemic habits Americans couldn’t wait to ditch once vaccines rolled out was cooking at home. So what does dining out look like now? A new report from food analytics firm Datassential asked 3,000 Americans about the last meal they ate away from home. By far the most likely reason for going…
The pathway into the advertising industry has been set for decades: Pay many thousands of dollars to attend college or a portfolio school, then secure an entry-level agency job. Yet, a new movement is gathering pace, with agencies increasingly creating in-house educational programs. Training is nothing new. The scale of these new initiatives is, though….
Two years after the ongoing pandemic upended the retail and ecommerce market, we continue to see brands and retailers evolve. They’re experimenting with new technology, building out their media networks and, of course, enhancing the customer experience. It’s a never-ending job to stay on top of constantly changing consumer behaviors. This year, Adweek’s Commerce Awards…
Age: 44 Claim to fame: Baratunde Thurston is an Emmy-nominated host, author and cultural activist. His six-part adventure-filled primetime series, America Outdoors, premiered July 5 on PBS. Base: Los Angeles Twitter: @baratunde What is the first form of media or information you consume in the morning? I used to go to Twitter first. Now, I…
To the enduring benefit of cocktail lovers everywhere, Robert J. Cooper was not a man who gave up easily. Fifteen years ago, the 31-year-old approached his father with the idea of creating a liqueur made from elderflowers, a flavorful but fickle ingredient he’d first tasted in a cocktail in London’s storied Hakkasan Chinese restaurant. His…
If you want to know how something works, first you have to take it apart. And for the events industry, the pandemic did just that. For more than two years, publishers undertook a real-time process of trial and error as they sought to translate their portfolio of events into digitally native enterprises. Now, as health…
You never really see him coming. One moment, you’re standing by the snack table at a party, or sitting in the break room at your quiet office job. The next, you’re craving a fizzy beverage with just a hint of sweetness. That’s when he emerges from the shadows (or a pool, or maybe a cake)…
Talking about data management and measurement back in 1995 was a very different conversation from today. But Sara Moorthy has been working in the industry long enough to see it all, from commercials to print ads to direct mail. Beginning with building websites back in the ’90s, then starting her own agency, Chautauqua Communications, in…
No agency wants to find out in the trade press the results of a pitch they invested five or six figures in. But as Tom Denford, CEO of pitch consultancy ID Comms, lamented, it happens far too often. Sometimes that’s because trade publications circle like sharks at the end of a review. But more often…
Michelle Yeoh wasn’t trying to become a martial arts movie star. Or an international film star. Or a trailblazer for the next generation of action stars. She simply asked one question when starting out on Hong Kong action movie sets in the late 1980s: “Why can’t the women do that?” Embarking on an acting career…
Just as the pandemic seemed to be easing up and Americans began taking trips, setting aside their sweatpants and going out en masse, a new crisis has hampered spending nationwide. With inflation at 8.6%, its highest point since 1981, people are feeling the pain everywhere from the pump to the grocery aisles. In a survey…
We are well and truly living in a subscription economy. From paywalled news to scheduled grocery orders and even monthly underwear deliveries, there is a subscription service for just about everything. The New York Times recently passed 10 million subscribers, a shining example of subscription success for publishers. Furthermore, as the deprecation of third-party data…
This year, Adweek’s Women Trailblazers issue celebrates women in media, tech and advertising who are taking equality to the next level by pulling up seats for women and other underrepresented communities. They are the women who are walking the walk, beyond corporate pledges, DEI buzzwords and revenue goals, and using their unique positions and experience…
In November 1981, a spirits importer called Carillon did something that, at first blush, seemed ordinary: It bought a half-page ad in a magazine. Carillon held the U.S. distribution rights for Absolut, a Swedish vodka that few people had heard of. The ad itself was novel. It featured the clear glass bottle and only two…
Your marketing department may be in the empathy business, but it’s time to make that a company policy. Two years of disruption have culminated in the ongoing Great Resignation. But while companies scramble to fill open positions, the employees who stayed need the kind of mental and emotional support they’re not used to providing. A…
While many entrepreneurs strike out on their own after years of learning their business, Natalie Boden began honing her skills during her childhood in Honduras, where her grandmother started a textile shop in the 1960s and ran the operations as a single mother of three before Boden’s parents took over. “My entrepreneurial nature was planted…
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