The new campaign includes logos, packaging, products, a presence in digital and social media and advertising with the theme, “Say good morning to a good day.”
Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.
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Antismoking advocates criticize e-cigarette manufacturers for using the same marketing methods as big tobacco did in the 1950s and ’60s.
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Most of the commercials opposing the Affordable Care Act have come from Republican outside groups, which have spent about $400 million on the ads.
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Companies like Procter & Gamble are promoting their value by introducing less expensive alternatives to their premium products to court cost-conscious shoppers.
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