Ambitious efforts are being made by legacy media companies like Time Inc. to join the frenzy of online video content creation that was set off by so-called digital natives like AOL, BuzzFeed and others.
The fast-food chain’s four-part comedy-advertisement, “Farmed and Dangerous,” will be shown on the TV-streaming service Hulu.
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YouTube and Hulu are promoting teaser commercials for ads that will appear during the game on Feb. 2.
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The new leader of the streaming service would be Mike Hopkins, a veteran of Fox Networks with a focus on distribution as opposed to creating new content.
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Better ratings at the children’s network raised revenue, as did streaming services like Amazon and Hulu.
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To compete with Netflix, Hulu is expanding its original programming and creating an animated series.
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The streaming-video Web site had been seeking bids for months. The owners — 21st Century Fox, the Walt Disney Company and NBCUniversal — instead decided not to sell.
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Hulu’s sale could signal the end of one of the pioneers of online streaming, which has become an increasingly popular way to watch television.
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The producers who gave new life on the Web to “All My Children” and “One Life to Live” have decided that four new episodes a week was too many.
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The online video site said it now has four million paid subscribers, up from two million last year, even as two of its owners are weighing whether to sell the company.
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Two war horses of the genre, “All My Children” and “One Life to Live,” will have their Internet premieres at 5 a.m. Monday on Hulu and iTunes.
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The online video Web site Hulu, in a state of flux as its owners decide what to do with it, said that Andy Forssell, the person in charge of content for the site, would become its acting chief executive.
The companies have made arrangements to avoid placing any ads adjacent to online replays of the sketch in question, but that will not affect any commercials in the television version of “SNL.”
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