A new campaign focuses on the gardeners, not the products, but once people are at the store, Miracle-Gro will promote its effectiveness on displays and packaging.
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Schneider Electric joined forces with students at Miami University of Ohio to promote an electric-vehicle charging station and help those without electricity.
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Spending billions of dollars for TV rights and becoming partners with universities desperate for exposure, ESPN has emerged as a sport’s puppet-master and kingmaker.
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The pharmaceutical company Novo Nordisk has altered its ties with the celebrity chef Paula Deen, the public face of Victoza, its diabetes medication.
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A new campaign sponsored by a group of home builders touts the myriad benefits to consumers of making their next “new home” one that is completely new.
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The big retailer’s new ads for the spring, a critical shopping season for home improvement stores, try to capitalize on the rising housing market.
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