Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency. With the global jellies and gummies market estimated at $13.9 billion three years ago and growth predicted at 3.5% to 2025, the sector is expected to continue to expand as a result of the expanding vegan population…
There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one non-profit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice in order…
Arcwave, the international sexual wellness brand for people with penises, prides itself on sparking conversations about modern masculinity and adult pleasure. It’s the kind of thinking that paved the way for the company’s flagship product the Arcwave Ion, which uses cutting edge technology that targets and prioritizes male pleasure. But the brand’s newest campaign isn’t…
As Pride Month kicks off this year, many brands are again facing well-deserved accusations of “rainbow-washing” and insincerity from the LGBTQ+ activists and allies. Because despite nearly ubiquitous corporate messaging in support of Pride, 2021 has been a record-breaking year for the number of anti-trans bills introduced in dozens of state legislatures across the country–bills…
Since the pandemic hit early last year, Americans have been participating in online workout sessions, ordering new fitness equipment and gear to their homes and making do with what they have. A new study from Orangetheory Fitness, however, shows that 68% of people say their fitness routine took an understandable hit. Top line Seven in…
British cosmetic and skincare retailer The Body Shop has named FCB Brasil as its agency of record to work alongside the Natura & Co brand as they implement cause-focused content and campaigns. Natura & Co also owns brands such as Avon and Aesop, with marketing overseen by the group’s video president of media, content and…
Bush. Lady garden. Bikini area or, if you’re feeling particularly bold, cooch. Most women can produce a lengthy list of cutesy aliases for their pubic area at a moment’s notice. However, there’s one moniker that doesn’t get the love, attention and respect it so rightfully deserves: pubic. After all, that is what it’s called. But…
Whether you work out religiously or casually, chances are the last year brought some changes to your fitness routine. Indeed, for many, this last year might have felt just about as exhausting as running a marathon, and that’s exactly why Propel is celebrating making it through the hardships of the last year. Coinciding with the…
When tackling today’s dating landscape, marketers would benefit greatly from ditching antiquated, often sexist depictions of allure– especially if they hope to gain favor with today’s generation of progressive young adults. To see such consideration in action, one only has to peek at Axe’s latest campaign, which playfully dives into the boundless nature of modern…
It’s no secret that the pandemic has had a profound impact on our collective mental health, fueling widespread anxiety and depression. A recent report from the group Mental Health America found that the number of Americans who sought help for anxiety and depression has risen sharply, with a 62% increase for depression and a 93%…
Pilsener, a leading beer brand that has served Ecuador for nearly 110 years, unveiled a new campaign celebrating Ecuadorian pride, which has helped the population endure the roughest moments of pandemic. The newest English-language spots tell true stories of medical professionals whose generosity and tenacity work to heal their country, one patient at a time….
Millions of people have been working remotely for over a year now, and it isn’t always easy to keep a team motivated and engaged. Some of the industry’s top CMOs assembled at Adweek’s CMO Summit on Wednesday to talk about how they have navigated their teams during the pandemic. MTV Entertainment Group CMO Jason White…
The National Retail Federation (NRF) projects Americans spent nearly $30 billion to celebrate Mother’s Day this year, the most in the survey’s history. These dollars came from the 83% of U.S. adults who celebrate the holiday. It’s clear Americans love their moms. So do brands, which have long featured maternal figures in their ads, from…
Over the past 24 months, Peloton’s marketing team has faced a greater series of challenges to its brand fitness. So far, the connected home exercise company has only gotten stronger. But as it currently extricates itself from product safety questions, Peloton will have to figure out how to meet more long-term risks to solidifying its…
Purdue Pharma’s reckoning over the company’s promotion of OxyContin contributing to an opioid epidemic has spread to the company’s marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the Commonwealth of Massachusetts accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to…
Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That’s not really what it’s all about. There is also a lot of chaos along the way. Celebrating their Forever Roses scent and anticipating a Mother’s Day full of glossy, idyllic images of…
Most people spend about a third of their lives in bed, but too many of us aren’t getting good quality sleep. A series of products promise to rectify this, by bringing tech to our everyday nighttime products in a bid for better “sleep fitness.” “Sleep is akin to a performance-enhancing drug,” says Dr. Philip Gehrman,…
After confirming in December that Pittsburgh-based nonprofit health organization Highmark Blue Cross Blue Shield had launched an agency review, we learned this week that the client moved lead advertising duties to Michigan-based MDC Partners agency, Doner.
The Highmark BCBS biz had previously been handled for over a decade by Mullen’s Pittsburgh office; two weeks ago we reported that the Mullen office would close as a result of the loss.
No word yet as to what other agencies were in the mix for the Highmark account, but here’s a statement from president Deborah Rice-Johnson:
“We undertook this agency review with an incredibly analytical eye. We understand that health care is personal. With the focus always on our customers, it is critical that our advertising convey that message to the community. We worked with The Bedford Group, a well-respected marketing management firm, to establish a list of key criteria that we would require from our agency; they included strength in the digital arena, solid health care experience, experience in integrated marketing, strong creative and media-buying experience, and a commitment to building a diverse and inclusive workforce.”
Doner, which officially began its three-year deal with Highmark BCBS on Feb. 1, will be tasked with branding, advertising strategy, and regional media buying for Highmark Inc. in its core and expansion markets as well as for Highmark subsidiary Allegheny Health Network in western Pennsylvania. John Paul, CEO of AHN, adds, “As our organization and the health care landscape continues to evolve moving into 2015, we decided this was the right time to make a change in agencies.”
Along with its newest client, Doner also works with Coca-Cola, JCPenney, UPS Store and Fiat Chrysler.
No word on whether the win will lead to staffing changes; EVP/ECD Justin Smith left Doner at the end of January.
According to AdAge, Nestle — the makers of confectionery crushes like those pictured above — has created an RFP for unnamed advertising agencies to change its sugary perception.
See, Nestle would like consumers to stop thinking of it as “a trusted chocolate company” and start thinking of it as a “recognized and trusted food and beverage, nutrition, health and wellness company.”
Semantics, really. continued…
New Career Opportunities Daily: The best jobs in media.
Horizon Media is starting a unit to plan and buy all kinds of media for health and wellness companies.
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