Action star Henry Cavill will tell you that you don’t get to be Superman without taking your physical fitness very seriously. His dedication to wellness has not only landed him some of the biggest roles in film and TV, but also, as of recently, a gig as supplement company MuscleTech’s newest global brand ambassador and…
In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression. Called “Feel,” the retailer said the campaign marks its largest creative effort to date and was developed in partnership with creative agency of record, Droga5….
Some like it in the dark. Others prefer using toys. Quite a few will never divulge their intimate inclinations, opting for discretion. Sexual pleasure looks differently for everyone and one sexual wellness brand is claiming to be up for any sultry task, no matter what revs your engine. For its biggest U.S. campaign, Lovehoney has…
Dating can be difficult for anyone, but getting back in a relationship is especially challenging after experiencing abuse or sexual assault. Dating app Bumble is looking to help members work through that trauma through a partnership with therapy app Bloom. Bumble members who report a case of sexual assault or relationship abuse to the company’s…
Living and working near New York, Denise Woodard was always on the go. However, when her daughter, Vivienne, was diagnosed with severe food allergies as an infant, Woodard noticed a shortage of healthy snack options that were also safe to eat and delicious. Frustrated by this shortage, and sensing an opportunity, Denise left her corporate…
It’s a common myth that libido decreases to the point of being nonexistent as we age, but many seniors would disagree. Social stigma can lead to a slew of negative side effects and discourage honest discussion. Ageism in conversations around sex is ingrained in many ways, but it doesn’t have to stay that way. To…
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand’s loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range…
We may be out of quarantine, but we aren’t out of the dark quite yet. Covid-19 took a massive toll on mental health with over 40% of U.S. adults presenting symptoms of anxiety and depression. That number hasn’t fallen much–according to the CDC, 30% of U.S. adults reported symptoms of anxiety or depressive disorder in…
The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app’s virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign. Peloton is emphasizing how a shared passion for fitness brings…
Ever wake up still feeling exhausted? Forget where you parked your car? Does it feel like an eternity getting through your nine-to-five each day? In Mattress Firm’s new campaign, actor Liev Schreiber describes those experiences as symptoms of “junk sleep.” Recent years have seen increased efforts to improve Americans’ health with healthier food options and…
Facebook tightened up its ad policies and enforcement related to promoting prescription drugs on its platform. The social network reaffirmed that the sale of prescription drugs is prohibited across all of its platforms, and advertisers are required to follow all applicable laws and regulations. Ads that advocate, depict the consumption of or encourage usage of…
The CDC has given Americans the green light to do more stuff offline again, but that doesn’t mean they are bursting at the seams to revisit all of their old routines, like unreliable morning commutes, small talk and long waits at the doctor’s office. And so Warby Parker, which was created in 2010 as an…
Shoppers got more than the butter and yogurt on their grocery lists when they stopped by the refrigerated cases at an Albertsons store in Boise, Idaho recently. The consumers–whose reactions were captured on 10 hidden cameras–came face-to-face with Olympic cyclist Kristin Armstrong and karate champ Ariel Torres training in a specially built, high-tech gym just…
Stigma surrounding reproductive health is an ongoing issue. For many, it can turn seemingly simple tasks like managing period symptoms or seeking a diagnosis for recurring issues into a painful and ostracizing process. Organizations like The Pill Club are working to change that. In a poll conducted by the company via social media, 46% of…
The U.S. is No. 1 in a lot of arenas, but it isn’t first when it comes to health. In light of newfound public health concerns brought on by the pandemic, American pharmaceutical company Eli Lilly is asking consumers to engage in dialogue about the country’s overall well-being. In Lilly’s first corporate campaign, the brand…
For those on the waiting list for a liver or kidney transplant, the statistics can be grim. Nationwide, only around 20% of those in need will find a living donor. Often, patients are forced to utilize grassroots tactics such as renting out billboard space and crowdfunding to increase their chances, but those options aren’t available…
Spurred by a year in which consumers became obsessed with health, the wellness revolution is moving at warp speed. Consumers are finding solace in new fitness and health products that amplify their personal journeys. Christopher Gavigan, founder and CEO of CBD wellness brand Prima, joined Adweek’s Elevate: Future of Shopping event to discuss the pandemic’s…
Rebecca Minkoff’s five-piece capsule collection catapulted her into fame in 2001. Today, the designer’s handbags, apparel and accessories are synonymous with New York fashion while maintaining an expansive global footprint that’s focused on ideating and innovating. Minkoff joined Adweek’s Elevate: Future of Shopping to discuss avoiding burnout, the future of retail and what the future…
Straight talk about bodily functions is common these days, even in so-called polite circles, though advertising still sometimes hides behind vague metaphors and sight gags for all-demo-friendly messages. But a brand called Garden of Life ran into an unexpected obstruction (pun intended) in launching a campaign for its probiotics: Women apparently can’t say the word…
As with the rest of the world, Australia is on a drive to persuade its citizens to take up Covid-19 vaccinations being offered by the government. The country is currently seeing one of its largest spikes in infections due to the most infectious Delta variant of the virus spreading and has begun a hard-hitting and…
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