When the conversation about obesity enters the public sphere, the tone can sometimes be misleading. Words of concern, jest, or intended motivation from onlookers can dull the edges of a potentially judgmental message. However, the end-result is often still the same for those actually living with it: blame, guilt and–most potent of all–shame. A new…
The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting…
Nike is continuing its “Play New” campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers. In the campaign’s short film titled “New Hotties,” Megan illustrates her own athletic journey, which included unsolicited advice…
A recent experiment found that music can help people better tolerate acute pain, so Reckitt drug Nurofen made a special song for people experiencing just that. The project, created by McCann London, launched during Pain Awareness Month in September and features an exclusive track that was scientifically engineered to help people manage their pain. Nurofen…
New research from the Ad Council shows that one in five young adults are unsure about getting a Covid-19 vaccine and the same percentage of parents of kids ages 12-17 haven’t yet decided if they want to vaccinate their kids against the disease. A new campaign running as part of the Ad Council and Covid…
Venus Williams started showing signs of an auto-immune disease called Sjogren’s syndrome in her early 20s, but the doctors she initially consulted with didn’t pinpoint the illness. “Some people thought I had asthma, other people just didn’t know,” Williams says in a short film for Blue Shield of California. “Someone told me maybe I should…
Marcus Antebi comes from a long line of entrepreneurs and retailers. His grandfather sold handkerchiefs and silk ties on 5th Avenue while his father owned electronics stores and sold art, antiques and jewelry (and even had the only Juice Press franchise). It’s no wonder he got into the retail business himself. Before founding the health…
Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That’s why Olay and Algorithmic Justice League founder Joy Buolamwini…
One of the stars of a new long-form ad for a brand called Chirp is a troll, but not the modern kind that writes hateful posts and purposely stirs up trouble. Instead, he’s a scruffy, pointy-eared troll out of a Grimm’s fairy tale who was literally born under a bridge and once ate people for…
Though some may be blessed with Herculean discipline, many of us need an extra push in our pursuit for better health. These days, there is no shortage of “fitspiration” available throughout all manners of social media, from Pinterest boards to lifestyle blogs. Influencers, however, hold a special amount of power among burgeoning fitness fans, fueling…
It will come as no surprise that the Covid-19 pandemic has had a significant impact on many children’s mental health. In a survey this year from the Great Ormond Street Hospital Children’s Charity in the U.K., most parents (66%) said the loss of freedom and inability to play and socialize during the pandemic was taking…
In a follow-up to its “This Is Our Shot” campaign unveiled in April, Walgreens is once again attempting to convince Americans to get their vaccines in a new integrated brand campaign called “Before You Go There, Start Here.” The pharmacy chain said it is rolling out this latest messaging, which will run through November, just…
There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…
Research shows that pornography has become the predominant source of sex education for young people, but this can perpetuate unrealistic and sometimes unhealthy ideas about sexuality. Eden Gen, a new condom brand from French pharmaceutical company Majorelle, wants to provide an alternative sex education for Generation Z by encouraging young people to give up porn…
As her popular Peacock late-night talk show nears its one-year anniversary, comedian and Adweek’s Creative 100 cover star Amber Ruffin has proven herself to be extremely courageous. In a new collaboration with the Centers for Disease Control and Prevention, the happy host must overcome a new challenge: the awkward gynecological visit. “Under the Paper Robe”…
According to many recent reports, Facebook and Twitter make up for the vast majority of misleading quotes about vaccines. There have been many attempts to curb this by medical professionals and the White House, but the number of people getting vaccinated has still plateaued while infections are once again on the rise. FCB Health New…
Most pubic groomers are already beholden to their own preferred method of shaving and maintenance. That said, it’s never too late to check out a new approach to your personal hygiene. But before you test this beauty tentpole’s new campaign, you may want to do a couple stretches first. Eos and agency Mischief @ No…
When Tia Mowry was a teenager, she started experiencing debilitating menstrual cramps. In between television sets, press interviews and auditions, Mowry turned to doctors for answers. But it was only after seeing her first Black physician at the age of 30 that she was finally diagnosed with endometriosis. “For a lot of Black women, their…
Though the sexual wellness industry is predicted to reach a market volume of $52 billion by 2028, restrictive social media policies and related censorship continue to serve as serious roadblocks for individuals and communities legally providing these services. For wellness brand Womanizer, the issue hit close to home when Instagram shut down its account at…
Legacy physical retailers are continuing to introduce services and products that, while complementary to their core retail businesses, offer new revenue streams. That list includes familiar names like Walmart, Target and CVS, and Walgreens is no stranger to this trend. The pharmacy giant launched Walgreens Advertising Group late last year to monetize the vast amount…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
