In a follow-up to its “This Is Our Shot” campaign unveiled in April, Walgreens is once again attempting to convince Americans to get their vaccines in a new integrated brand campaign called “Before You Go There, Start Here.” The pharmacy chain said it is rolling out this latest messaging, which will run through November, just…
There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…
Research shows that pornography has become the predominant source of sex education for young people, but this can perpetuate unrealistic and sometimes unhealthy ideas about sexuality. Eden Gen, a new condom brand from French pharmaceutical company Majorelle, wants to provide an alternative sex education for Generation Z by encouraging young people to give up porn…
As her popular Peacock late-night talk show nears its one-year anniversary, comedian and Adweek’s Creative 100 cover star Amber Ruffin has proven herself to be extremely courageous. In a new collaboration with the Centers for Disease Control and Prevention, the happy host must overcome a new challenge: the awkward gynecological visit. “Under the Paper Robe”…
According to many recent reports, Facebook and Twitter make up for the vast majority of misleading quotes about vaccines. There have been many attempts to curb this by medical professionals and the White House, but the number of people getting vaccinated has still plateaued while infections are once again on the rise. FCB Health New…
Most pubic groomers are already beholden to their own preferred method of shaving and maintenance. That said, it’s never too late to check out a new approach to your personal hygiene. But before you test this beauty tentpole’s new campaign, you may want to do a couple stretches first. Eos and agency Mischief @ No…
When Tia Mowry was a teenager, she started experiencing debilitating menstrual cramps. In between television sets, press interviews and auditions, Mowry turned to doctors for answers. But it was only after seeing her first Black physician at the age of 30 that she was finally diagnosed with endometriosis. “For a lot of Black women, their…
Though the sexual wellness industry is predicted to reach a market volume of $52 billion by 2028, restrictive social media policies and related censorship continue to serve as serious roadblocks for individuals and communities legally providing these services. For wellness brand Womanizer, the issue hit close to home when Instagram shut down its account at…
Legacy physical retailers are continuing to introduce services and products that, while complementary to their core retail businesses, offer new revenue streams. That list includes familiar names like Walmart, Target and CVS, and Walgreens is no stranger to this trend. The pharmacy giant launched Walgreens Advertising Group late last year to monetize the vast amount…
Action star Henry Cavill will tell you that you don’t get to be Superman without taking your physical fitness very seriously. His dedication to wellness has not only landed him some of the biggest roles in film and TV, but also, as of recently, a gig as supplement company MuscleTech’s newest global brand ambassador and…
In a poignant new campaign released by Lululemon, the athleisure brand delicately probes the impact isolation during the pandemic may have had on our emotional state, from lethargy to depression. Called “Feel,” the retailer said the campaign marks its largest creative effort to date and was developed in partnership with creative agency of record, Droga5….
Some like it in the dark. Others prefer using toys. Quite a few will never divulge their intimate inclinations, opting for discretion. Sexual pleasure looks differently for everyone and one sexual wellness brand is claiming to be up for any sultry task, no matter what revs your engine. For its biggest U.S. campaign, Lovehoney has…
Dating can be difficult for anyone, but getting back in a relationship is especially challenging after experiencing abuse or sexual assault. Dating app Bumble is looking to help members work through that trauma through a partnership with therapy app Bloom. Bumble members who report a case of sexual assault or relationship abuse to the company’s…
Living and working near New York, Denise Woodard was always on the go. However, when her daughter, Vivienne, was diagnosed with severe food allergies as an infant, Woodard noticed a shortage of healthy snack options that were also safe to eat and delicious. Frustrated by this shortage, and sensing an opportunity, Denise left her corporate…
It’s a common myth that libido decreases to the point of being nonexistent as we age, but many seniors would disagree. Social stigma can lead to a slew of negative side effects and discourage honest discussion. Ageism in conversations around sex is ingrained in many ways, but it doesn’t have to stay that way. To…
Athletic apparel retailer Athleta unveiled a new health and wellness platform called AthletaWell that will be available exclusively to members of the brand’s loyalty program, Athleta Rewards. Top line The athleisure brand aims to increase engagement and loyalty among its customers by building a community of women around premium content and conversations on a range…
We may be out of quarantine, but we aren’t out of the dark quite yet. Covid-19 took a massive toll on mental health with over 40% of U.S. adults presenting symptoms of anxiety and depression. That number hasn’t fallen much–according to the CDC, 30% of U.S. adults reported symptoms of anxiety or depressive disorder in…
The pandemic and lockdown changed how a lot of people work out, leading some consumers to reassess their home exercise options. For Peloton, the fitness app’s virtual community, which has grown tremendously since the start of quarantine, takes the spotlight in a new, celebratory campaign. Peloton is emphasizing how a shared passion for fitness brings…
Ever wake up still feeling exhausted? Forget where you parked your car? Does it feel like an eternity getting through your nine-to-five each day? In Mattress Firm’s new campaign, actor Liev Schreiber describes those experiences as symptoms of “junk sleep.” Recent years have seen increased efforts to improve Americans’ health with healthier food options and…
Facebook tightened up its ad policies and enforcement related to promoting prescription drugs on its platform. The social network reaffirmed that the sale of prescription drugs is prohibited across all of its platforms, and advertisers are required to follow all applicable laws and regulations. Ads that advocate, depict the consumption of or encourage usage of…
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