Emotional and Realistic PSA Normalizes the Grieving Process

The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet no matter how widespread the experience is, those experiencing bereavement often still feel confused and isolated. A PSA from creative production studio Someplace Nice for the organization Bereaved Families of Ontario hopes…

Tonal Announces LeBron James as Its Latest Investor With a New Campaign

Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations could technically be true. That said, endorsement from top figures in the sports industry certainly can’t hurt matters. With over 30 investing athletes, home gym startup Tonal isn’t hurting for key endorsements….

Best Buy Acquires Virtual Medical Care Startup Current Health

Best Buy is acquiring U.K. startup Current Health, which specializes in remote patient monitoring and telehealth, as it pushes further into the digital healthcare space. The electronics retailer said the two companies agreed to a deal that’s set to close by the end of the fiscal year with undisclosed financial terms. The move marks an…

How Clif and Mike Posner Are Using Motion Detectors in Cell Phones to Inspire Movement

It wasn’t too long ago that music lovers weren’t able to enjoy music the way it was meant to be–a full-body experience with other people. While some yearned to dance to their favorite artists at concerts, others missed the days of simply grooving along to an album with their friends. Since the pandemic, many have…

To Tackle Period Poverty, TBWA Is Taking Advantage of the Buzz Around Period Pieces

Consumers are obsessed with historical dramas, and there’s a pretty clear reason: following the chronicles of Tom from Peaky Blinders and Phoebe from Bridgerton prove to be beautifully cathartic distractions from reality. But in some ways, society has remained stagnant since the days of women hiding their secrets under elaborate wigs and far-reaching petticoats. One…

This ‘Public Cervix Announcement’ Gets Real About Aromas

Navigating the personal care aisles at the local grocery store often involves choosing between an onslaught of very pleasantly scented products, especially when it comes to those geared towards people with vaginas. The decision often comes down to whether the buyer would rather smell like a dew-dappled violet, a strong pi?a colada or, for some…

A Sportswear Brand is Offering a Discount to the US Until it Receives Universal Healthcare

As one of the top developed countries in the world, the US can brag of a few things, like its ostentatious wealth and its advanced industrialization. However, it’s also one of the few leading nations without universal healthcare. If you ask Swedish sportswear brand Craft, “That’s a bit weird.” The brand may not be able…

Please Take a Break and Listen to This Adorable Snack’s NSFW Song About Workplace Burnout

It starts with a harmless goal to squeeze in just one more task before clocking out for the day–maybe a quick round of emails here or one last editing session there. Then that small task snowballs into three more small but urgent matters that result in you shoveling dry cereal in your mouth as you…

Practicing Media Hygiene in the Face of the Anxiety Pandemic

You’re not alone if you feel anxious. It’s OK. We are all feeling it. That’s the stark, simple truth that emerged in a recent report by Project Healthy Minds, a nonprofit facilitating mental health services, that revealed a whopping 96% of people aged 18-34 report struggling with some kind of anxiety. That’s our baseline. To…

Queen Latifah on Challenging the Stigma Surrounding Obesity for Novo Nordisk

When the conversation about obesity enters the public sphere, the tone can sometimes be misleading. Words of concern, jest, or intended motivation from onlookers can dull the edges of a potentially judgmental message. However, the end-result is often still the same for those actually living with it: blame, guilt and–most potent of all–shame. A new…

Here’s Why The Pill Club Placed a Uterus Vending Machine in NYC

The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting…

Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

Nike is continuing its “Play New” campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers. In the campaign’s short film titled “New Hotties,” Megan illustrates her own athletic journey, which included unsolicited advice…

Reckitt Drug Nurofen Composed a Unique Music Track to Help People Tune Out Pain

A recent experiment found that music can help people better tolerate acute pain, so Reckitt drug Nurofen made a special song for people experiencing just that. The project, created by McCann London, launched during Pain Awareness Month in September and features an exclusive track that was scientifically engineered to help people manage their pain. Nurofen…

Young Adults Give Tough Love to Unvaccinated Friends and Family in Ad Council’s Emotional PSA

New research from the Ad Council shows that one in five young adults are unsure about getting a Covid-19 vaccine and the same percentage of parents of kids ages 12-17 haven’t yet decided if they want to vaccinate their kids against the disease. A new campaign running as part of the Ad Council and Covid…

Venus Williams Calls Out Health Care’s Gender Bias in Blue Shield Campaign

Venus Williams started showing signs of an auto-immune disease called Sjogren’s syndrome in her early 20s, but the doctors she initially consulted with didn’t pinpoint the illness. “Some people thought I had asthma, other people just didn’t know,” Williams says in a short film for Blue Shield of California. “Someone told me maybe I should…

Juice Press Founder Launches New Health and Wellness Brand

Marcus Antebi comes from a long line of entrepreneurs and retailers. His grandfather sold handkerchiefs and silk ties on 5th Avenue while his father owned electronics stores and sold art, antiques and jewelry (and even had the only Juice Press franchise). It’s no wonder he got into the retail business himself. Before founding the health…

Olay Launches #DecodeTheBias Initiative to Fight Discriminatory Beauty Searches

Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That’s why Olay and Algorithmic Justice League founder Joy Buolamwini…

Karens and Trolls Agree: Wellness Device Chirp Can Make You More Tolerable to Be Around

One of the stars of a new long-form ad for a brand called Chirp is a troll, but not the modern kind that writes hateful posts and purposely stirs up trouble. Instead, he’s a scruffy, pointy-eared troll out of a Grimm’s fairy tale who was literally born under a bridge and once ate people for…

Planet Fitness Introduces the ‘Fitfluencer’ You Absolutely Shouldn’t Follow

Though some may be blessed with Herculean discipline, many of us need an extra push in our pursuit for better health. These days, there is no shortage of “fitspiration” available throughout all manners of social media, from Pinterest boards to lifestyle blogs. Influencers, however, hold a special amount of power among burgeoning fitness fans, fueling…

This Charity Rewrote Popular Children’s Stories to Show Kids How to Cope With Hard Times

It will come as no surprise that the Covid-19 pandemic has had a significant impact on many children’s mental health. In a survey this year from the Great Ormond Street Hospital Children’s Charity in the U.K., most parents (66%) said the loss of freedom and inability to play and socialize during the pandemic was taking…