This Juice Brand Is Giving Moms a Mother’s Day Do-Over

The health crisis posed by the Covid-19 pandemic has been hard on parents of all genders, but the effect it’s had on mothers has been especially severe. With the unprecedented school and daycare closures of 2020, many moms were forced to leave the workforce entirely. While these issues are ongoing, the push for solutions seems…

Peloton Remakes Classic Holiday Tale With a ‘Hella-Swole’ Scrooge Riding a Connected Bike

To break through his crusty outer shell, Ebenezer Scrooge had to see his life–past, present and future–laid out in stark, brutally real terms, according to the classic holiday tale A Christmas Carol. But what if the old miser just needed an exercise-fueled endorphin rush? Fitness giant Peloton has used the beloved Charles Dickens story as…

Fitbit Adopts a Holistic View of Health and Asks ‘What’s Strong With You?’

It’s often said that there is nothing more crucial to a well-balanced life than your health, but what “health” looks like exactly can vary greatly from person to person. Getting in touch with what inspires you can be a highly personal journey, and what works for one might not necessarily work for everyone. As a…

Knix Drops a Banging Anthem, ‘Blood, Sweat & Pee,’ to Tout Its Leakproof Undies

Knix, a fast-growing intimate apparel brand, has been rattling the cage of conventional players in the category since it debuted in 2013. In a new TV campaign, Knix sets its disruptive mission to music, featuring its size-inclusive underwear on diverse models and a banger straight out of the early aughts called “Blood, Sweat & Pee…

A Suicide Prevention PSA Calls on an Old Fable to Urge Veterans to ‘Reach Out’

Knowing how or when to reach out can be a crucial and yet difficult obstacle when it comes to suicide prevention. Seemingly minor struggles like sleep difficulty or financial stress can accumulate rapidly, leading to an emotional peak that can have dire consequences. Statistics show that these issues are often compounded for veterans. Leading into…

BetterHelp’s Sincere Ad Looks at the Importance of Men’s Mental Health

Statistics show that men are less likely to seek out treatment for mental health issues than other genders, causing a major disparity between the number of men who suffer from depression and anxiety and those willing or able to ask for help. Social stigma is a major factor, and breaking down those walls is an…

How to Win the Challenge of the ‘Great Reassessment’

Sometime in May 2021, headlines began to dub the concerning trend of employees leaving their jobs, regardless of the industry, as the “Great Resignation” or as some are now calling it, the “Great Reassessment.” In the ongoing, unpredictable context of Covid-19, it is important now more than ever to consider the myriad of reasons for…

Babyganics Kicks Off Its Campaign Celebrating Imperfect Parents With an Apology

It’s no secret that parents have one of the hardest jobs in existence. With all that child-rearing comes an immense amount of pressure to be the perfect parent, whether it stems from images in media or from one’s surrounding communities. Simply put: it’s easy to get caught up in a sense of needing to live…

Emotional and Realistic PSA Normalizes the Grieving Process

The Covid-19 pandemic has killed more than 4.8 million people around the world, leaving countless people grieving for lost friends and family. Yet no matter how widespread the experience is, those experiencing bereavement often still feel confused and isolated. A PSA from creative production studio Someplace Nice for the organization Bereaved Families of Ontario hopes…

Tonal Announces LeBron James as Its Latest Investor With a New Campaign

Every fitness brand claims to have top-of-the-line equipment designed to help you achieve top results. With the right amount of dedication, such declarations could technically be true. That said, endorsement from top figures in the sports industry certainly can’t hurt matters. With over 30 investing athletes, home gym startup Tonal isn’t hurting for key endorsements….

Best Buy Acquires Virtual Medical Care Startup Current Health

Best Buy is acquiring U.K. startup Current Health, which specializes in remote patient monitoring and telehealth, as it pushes further into the digital healthcare space. The electronics retailer said the two companies agreed to a deal that’s set to close by the end of the fiscal year with undisclosed financial terms. The move marks an…

How Clif and Mike Posner Are Using Motion Detectors in Cell Phones to Inspire Movement

It wasn’t too long ago that music lovers weren’t able to enjoy music the way it was meant to be–a full-body experience with other people. While some yearned to dance to their favorite artists at concerts, others missed the days of simply grooving along to an album with their friends. Since the pandemic, many have…

To Tackle Period Poverty, TBWA Is Taking Advantage of the Buzz Around Period Pieces

Consumers are obsessed with historical dramas, and there’s a pretty clear reason: following the chronicles of Tom from Peaky Blinders and Phoebe from Bridgerton prove to be beautifully cathartic distractions from reality. But in some ways, society has remained stagnant since the days of women hiding their secrets under elaborate wigs and far-reaching petticoats. One…

This ‘Public Cervix Announcement’ Gets Real About Aromas

Navigating the personal care aisles at the local grocery store often involves choosing between an onslaught of very pleasantly scented products, especially when it comes to those geared towards people with vaginas. The decision often comes down to whether the buyer would rather smell like a dew-dappled violet, a strong pi?a colada or, for some…

A Sportswear Brand is Offering a Discount to the US Until it Receives Universal Healthcare

As one of the top developed countries in the world, the US can brag of a few things, like its ostentatious wealth and its advanced industrialization. However, it’s also one of the few leading nations without universal healthcare. If you ask Swedish sportswear brand Craft, “That’s a bit weird.” The brand may not be able…

Please Take a Break and Listen to This Adorable Snack’s NSFW Song About Workplace Burnout

It starts with a harmless goal to squeeze in just one more task before clocking out for the day–maybe a quick round of emails here or one last editing session there. Then that small task snowballs into three more small but urgent matters that result in you shoveling dry cereal in your mouth as you…

Practicing Media Hygiene in the Face of the Anxiety Pandemic

You’re not alone if you feel anxious. It’s OK. We are all feeling it. That’s the stark, simple truth that emerged in a recent report by Project Healthy Minds, a nonprofit facilitating mental health services, that revealed a whopping 96% of people aged 18-34 report struggling with some kind of anxiety. That’s our baseline. To…

Queen Latifah on Challenging the Stigma Surrounding Obesity for Novo Nordisk

When the conversation about obesity enters the public sphere, the tone can sometimes be misleading. Words of concern, jest, or intended motivation from onlookers can dull the edges of a potentially judgmental message. However, the end-result is often still the same for those actually living with it: blame, guilt and–most potent of all–shame. A new…

Here’s Why The Pill Club Placed a Uterus Vending Machine in NYC

The global sexual wellness market is expected to reach $41.6 billion by the year 2027. Yet social stigma, particularly when it comes to healthcare that doesn’t apply directly to cisgender men, remains a major hurdle for access to things like birth control. According to The Pill Club, getting contraception should be as easy as visiting…

Megan Thee Stallion Becomes Nike’s ‘Hot Girl Coach’ in Stunning Wellness Campaign

Nike is continuing its “Play New” campaign with a partnership with Grammy-winning rap artist Megan Thee Stallion, who will share her personal fitness journey while encouraging her fans to follow their own athletic paths and ignore naysayers. In the campaign’s short film titled “New Hotties,” Megan illustrates her own athletic journey, which included unsolicited advice…