Using Weathercasters to Deliver a Climate Change Message

The White House invited weather broadcasters to interview President Obama and, the administration hoped, to spread the word in a landmark report.



In hot water? / Vous en reprendrez bien une tasse?

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THE ORIGINAL? 
Greenpeace Thermo Sensitive Mug – 2009
Source : Golden Drum SILVER, NY Fest Shortlist,
Agency : Next Advertising (Romania)
LESS ORIGINAL
WWF Global Warming Mug – 2013
Source : CB News, DOC News
Agency : Publicis Conseil (France)

Melting Sculpture

L’australien James Dive fait le tour des plages avec son installation « Hot With The Chance Of A Late Storm » : un camion de crème glacée fondant aux bords du littoral. Une façon pour l’artiste du collectif The Glue Society de dénoncer le réchauffement climatique. A découvrir en images dans la suite de l’article.

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On TV and the Lecture Circuit, Bill Nye Aims to Change the World

William Sanford Nye, better known as Bill Nye the Science Guy, has gone from TV host to fierce defender of scientific issues that have been polemicized for religious, political and even economic reasons.

    

Polar bear looking like ice floe / Ça jette un froid?

Click here to view the embedded video.

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THE ORIGINAL?
Greenpeace Switzerland – 2009
Source : Edi Award “special prize”
Agency : Spinas CH (Switzerland)
LESS ORIGINAL
Greenpeace Turkey  – 2012
Source : Adsoftheworld
Agency : Memac Ogilvy & Mather Dubaï (UAE)

Surfrider Foundation

Après la campagne d’affichage de Young & Rubicam, voici ce nouvel axe pour l’association internationale Surfrider. Une baseline efficace : “Faîtes quelque-chose contre le réchauffement climatique. Faites-le maintenant” et des visuels imaginés par l’agence Script.



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Voir en haute résolution : Surfrider 1 / Surfrider 2

Previously on Fubiz

Global Warming by Banksy

Voici “Global Warming”, les nouveaux travaux de l’artiste de street-art le plus connu du monde : Banksy. Originaire de Bristol au Royaume-Uni, il combine les techniques du graffiti et du pochoir pour faire passer ses messages entre slogans politiques, humour et poésie. Exemples dans la suite.



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Plus d’images de son travail dans la galerie / Son site officiel.

Previously on Fubiz

Homeless bears / Une idée sans domicile fixe?

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THE ORIGINAL?
WWF “You can help stop global warming” – 2007
Source : Act Responsible,
Agency : Euro RSCG Helsinki (Finland)
THE ORIGINAL?
Fundacion Ecoeduca “Global warming is leaving many homeless” – 2007
Source : AdForum,
Agency : Draft FCB + IDB Santiago (Chile)
Une idée qui se promène d’un pays à l’autre… mais comme je dis toujours “tant que c’est pour la bonne cause”…
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Sony’s House Design of the Future

There are a lot of things left unanswered as far as our future is concerned and a lot of it has to do with where we will find ourselves in the course of time. One thing we have to note is that global warming and eco-friendly issues will be beside us all the way and with that in mind, we cannot help but think what companies such as Sony will have for us by that time.

Sony can help us get a glimpse of things to come and they are showing this to us with this video that gives us highlights of the future. Take a look at this video so that you will have an idea on whether to look forward to the future or simply keep on wondering what we have in a couple of years ahead of us.

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