What’s colder than the Rockies? Tampa Bay. Well, its ice rink maybe. The city’s hockey team, the Tampa Bay Lightning, just won its second consecutive NHL championship, and to celebrate, Coors Light–the official beer of the Lightning–is concocting a beer made with actual ice from the Stanley Cup Final. Coors Light Champions Ice is made…
To continue our guest-hosted series of CMO Moves, Kate Gunning, CMO of IEX sits down with Nathaniel Ru, Co-Founder and Chief Brand Officer of Sweetgreen to discuss healthy fast food at scale and their love for summer salads. It all started in college for Nathaniel Ru where he met his business partner Jonathan Neman in…
As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs and beaches to reclaim their youth. With lockdowns easing and bars and clubs reopening, beer brand Heineken has released a…
After a rewarding experience in the Adweek Executive Mentorship Program, six graduates wanted to take the lessons they learned and create a new initiative to empower the next generation of marketers. The result was Adweek Rising, an extension of the Adweek Executive Mentorship Program designed for professionals with under 10 years of experience. Founded by…
Facebook reached into the agency world to find a director for its North America agency team, tapping Leo Burnett executive vice president and account director Bianca Bradford for the role. Bradford will lead strategy across North American agencies, joining Facebook’s leadership teams for North America and global agencies. Bradford joins the company July 12 and…
Summer has officially arrived. For many, that means beachside lounging, cool drinks, and hot, hot dates. But before anyone slides into anyone’s DMs, there’s a small matter of a global pandemic that we all still need to consider. As of today, America has yet to reach President Joe Biden’s previously proposed nationwide goal of a…
Last year, many brands made shows of general support to Black Lives Matter in the wake of worldwide protests against police brutality and violence in the U.S. For Doritos, this meant participating in a then-new campaign titled #AmplifyBlackVoices, which saw the brand release a video by Luke James alongside donating $650,000 in the advertising space…
Companies switching to remote and hybrid work practices over the last 15 months are evidence of how our workplaces are rapidly changing. But that’s certainly not the only global technological shift at play: Every day, digital advancements roll out that ultimately change the way we live our lives, one innovation at a time. That’s why…
Fashion retailer Gap will close its 81 stores across the U.K. and Ireland and become entirely ecommerce-focused across the area, following a strategic review of its operations across Europe last year. As the business seeks to find “more cost-effective ways” of operating in Europe, it has also been exploring partnerships and acquisitions in France and…
The world of agriculture still has some work to do when it comes to diversity, but the industry is changing all the time. Many are recognizing the need for a greater push for inclusion. With this in mind, Corteva Agriscience and agency Ogilvy are launching “The Heart of the Farm,” a series of short documentaries…
Creative agency 180 has opened a luxury operation which will be in Paris and Tokyo. 180 Luxe was created by the Omnicom-owned agency following the integration of content business RE-UP in April. It will be led by its founders, managing partners Laurent Francois and Pierre Humeau. RE-UP launched in London in 2013 when it initially…
If you’re someone near to 30 or above, then you’ll probably remember the file-sharing platform Napster which pre-dated Spotify by over half a decade in allowing online users to download (without official permission by the owners) and listen to songs, watch movies and television shows. Now the music streaming company will launch a new identity…
The numbers are sobering: A full 86% of Czech drivers regularly exceed the speed limit, according to the country’s police, with more than a third of high-speed accidents ending in death. In a bid to make Czechs think twice about their sometimes erratic driving habits, a campaign and documentary have been launched showing the devastating…
As the Covid-19 pandemic engenders a massive reassessment of hygiene practices, the tradition of blowing out birthday candles is coming under long-overdue scrutiny due to its risk of spreading germs. For its centenary year, Betty Crocker, the General Mills-owned baking brand, has reimagined the process with the design of a sound-activated LED candle that gamifies…
Telenor Pakistan’s project to give digital birth certificates to unregistered children in Pakistan has continued its winning streak by scoring the top prize in the Cannes Lions Mobile category. “Naming the Invisible by Digital Birth Registration,” created by Ogilvy Pakistan, won the Mobile Grand Prix. This is the second Grand Prix at Cannes for the…
Each year, Cannes Lions honors creative works that communicate a brand’s purpose through audio storytelling or sonic innovation. This year, the festival awarded the big prize and one of five gold Lions to efforts that made unique strides in accessibility for children. On Thursday, Cannes awarded Sick Beats, a collaborative effort between nonprofit Claire’s Place…
The lives of LGBTQ+ people have often been overlooked in history. Skittles is trying to remedy this by diving into the archives and shining a spotlight on historic LGBTQ+ moments. The “Recolor the Rainbow” campaign, created by Adam & Eve/DDB, coincides with Pride month in June and is a partnership between Skittles, Gay Times Group,…
Since television began to broadcast live sporting events, audiences have occasionally subjected to the sight of a naked person streaking across the field, chased by police or stewards. It’s almost a sport to those who participate. With Wimbledon, the world’s most famous summer tennis tournament, set to run through Danish on-demand broadcaster TV 2 Play…
Two campaigns that, in their moment, were unlikely heroes have received top honors at Cannes Lions today. Burger King’s “Stevenage Challenge” and Reddit’s “Superb Owl”–the website’s 5-second regional Super Bowl ad–emerged as the Grand Prix winners in the Social and Influencer category. For the “Stevenage Challenge,” that’s the second Grand Prix win today, with the…
Burger King has added to its Cannes Lions awards haul by scoring the top prize in Direct, which celebrates targeted and response-driven creativity. The fast-food brand’s “Stevenage Challenge,” created by David Miami, won the Direct Grand Prix. It also won a gold Lion in the category. Launched in 2019, the campaign saw Burger King sponsor…
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