Grey London is to fully acquire and integrate social media agency Wildfire on June 1, forming Grey Social, which will offer social insights, creative and content production. The Wildfire management team will join Grey London, with Ivan Palmer as director of social development and innovation; Olivia Clarkson as director of connected culture; Asad Shaykh as…
72andSunny Amsterdam has expanded the agency’s leadership with the appointment of a new strategy lead and executive creative director (ECD). The MDC-owned agency has named Ben Armistead as executive strategy director, joining from Wieden+Kennedy having served as chief strategy officer for its London office before joining the global leadership team as global head of effectiveness….
The merger deal between agency networks MDC and Stagwell looks uncertain due to MDC’s largest shareholder, Indaba Capital Management. The long-running merger could be in jeopardy after Indaba, which owns 15% of the shares of MDC, lodged an official protest stating that it felt the terms of the merger favored Stagwell. The letter of protest…
Infosys-owned experience agency Wongdoody is expanding into Europe, with new studios in London, Berlin and Amsterdam working with founding clients such as Telenet, Sainsbury’s, Daimler and BP. The expansion means the agency, which focuses on design-led digital transformation in its service offer, is growing the number of its worldwide locations to 16, adding to existing…
Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the “Stay Playful” campaign features a TV ad named “Buskerbeat.” In the spot, a father and daughter are walking through…
To promote its support of small businesses, British Bank TSB has released a campaign to instill confidence in using its business banking service. As part of the bank’s recently launched “Life Made More” brand platform, the latest spot features a bakery owner strutting through her company with confidence in slow motion. Those around her watch…
D&AD gave its Pencil award in the Collaborative category to Superunion for its work and relationship with The London Symphony Orchestra (LSO) and AlmapBBDO, whose client is Alpargatas, the maker of Brazilian flip-flop brand Havaianas. The announcement is part of the first wave of winners for this year. The Collaboration category aims to celebrate long-lasting…
WarnerMedia’s streaming service HBO Max, which debuted one year ago today, focuses on the human curatorial touch in its interface, with custom collections and human-generated recommendations aimed at serving up a less-daunting selection of programs to peruse. But behind the scenes, the company is tracking hundreds of consumer signals to fine-tune just about everything the…
Award-winning chairman and co-founder of Finland’s Hasan & Partners Ami Hasahn, described as “one of the great patrons of creativity,” has died after an extended illness, his agency has announced. He was 65 years old. Hasan was the founding chief executive of the independent agency, founded in 1991 in Helsinki. He originally studied architecture before…
Ecommerce and classified advertising site Gumtree, owned by eBay, has refreshed its brand positioning as it aims to build relevance with younger audiences. The TV campaign will aim to bring to life its “Good Finds” positioning with six spots produced by Wieden+Kennedy London. The focus is on building its audience among more climate-focused, mobile-first users….
Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it’s still there. But imagine you’re one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back. Well as Belgium gets set…
Who wouldn’t want their faces on a cereal box? It’s a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Angeles are no strangers to seeing their faces everywhere, but odds are they haven’t taken part in a project quite this tasty:…
As Covid-19 restrictions ease and people begin to excitedly head out outdoors again for much-missed socializing, Uber wants to make sure it’s a key part of that new-found mobility. A 40-second TV ad created by Mother called “Your Uber Awaits” will begin airing on May 26, with supporting activity running across social media, radio and…
When the Covid-19 pandemic shut down auto dealerships, Paragon Honda and Acura in Queens, N.Y., wanted customers to know that their physical doors might be closed, but they were still open for business. It was an important message since Paragon had excess inventory, unlike other dealerships that were significantly impacted by the semiconductor shortage that…
Snap Inc. has been stressing for over three years now that it is a camera company. Hammering that point home on Thursday, it unveiled a raft of new ways for brands and creators to take full advantage of its camera at its Snap Partner Summit, including updated commerce capabilities and the ability to virtually try…
Google is continuing its global lighthouse partnership with Global Citizen, an international organization aiming to bring together millions of people to take action on worldwide commitments, with the release of a campaign to drive registrations for the initiative’s Recovery Plan for the world. Created by Alma, the “Wishful Thinking” spot supports the ambition of activating…
Following a challenging 2020, fast-fashion retailer Uniqlo hopes to reconnect with consumers with a message that emphasizes both its clothing for everyday life and its efforts tied to sustainability and community engagement. The clothing chain, owned by Japanese-based apparel conglomerate Fast Retailing, recently unveiled its campaign running through mid-July under the existing tagline, “LifeWear: Made…
As people aim to begin to cut back on their intake of alcohol, Ballantine’s has released half an advertising campaign to promote its variety of Scotch whisky with lower alcohol content. Ballantine’s Light, produced by Pernod Ricard, has 20% alcohol by volume, half the normal amount for the beverage. It was released exclusively in Spain…
Droga5 is going global. The Accenture-owned creative agency is opening a new Tokyo office, with plans to expand to Brazil and China over the course of the next year. Two years after Accenture Interactive acquired the agency and five years since opening up shop in London, Droga5 is initiating a strategic push for global expansion,…
When Black-ish first debuted on ABC in 2014, it found success among critics and audiences alike and was called groundbreaking precisely because its cast and plotlines represented many U.S. viewers in a way that many other primetime broadcast comedies didn’t. The show is heading into its eighth and final season, and Disney executives say they…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
