As society faces continued warnings over the impact climate change is having on the world, ebike brand VanMoof has released a campaign to call on citizens not to abandon greener mobility habits as Covid-19 pandemic lockdowns ease. According to research released in June from around 3,000 respondents, despite the boom in ecycle availability alongside the…
British influencer marketing agency SeenConnects is expanding its services into the U.S, having begun working with clients such as Lululemon and Panasonic. The agency expansion will be led out of Brooklyn by Rich Devine, formerly of KayBanc Capital Markets and Reprise Digital, who will take the role of U.S. lead svp to oversee business operations…
Following arguably the most difficult period in the sector’s history during Covid-19 restrictions, which saw budgets slashed as people were unable to leave their homes, out of home is set for a renaissance and the innovation of 3D technology could be a major part of its new era. Using its proprietary technology called DeepScreen, Ocean…
A U.K.-based charity is working with tattoo artists to recognize and combat human trafficking. Medaille Trust, a charity that supports survivors of human trafficking and modern slavery, is trying to raise awareness of this problem within the U.K., where there are an estimated 136,000 victims. More than 40 million people around the world are estimated…
The art of Karate is at a crossroads in its home country of Japan. With Tokyo playing host to the Olympic Games and Karate featuring as one of the sports for the first time, there was added pressure for the national athletes to perform strongly in this field, however, the gold medals were picked up…
WPP, the world’s largest agency network has revealed a resurgence in its business performance during the first half of the year, admitting surprise to have beaten its expectation of two years to recover. However, it has also revealed a spike in staff bonuses being paid, expected to reach $626.6 million (450 million pounds) for the…
This week on “Yeah, That’s Probably an Ad,” we’re joined by Adweek’s U.K. bureau chief, Stephen Lepitak, to discuss how agency J. Walter Thompson was hit with–and lost– a lawsuit about discriminating against men. Plus, a conversation with Adweek’s TV editor, Jason Lynch, about the current state of Olympics viewership. Stream the new episode below,…
Out of Home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period….
Air travelers appear ready to once again take the interminable concourse walk to purchase a snack or drink using their bank’s debit or credit card. Or, they may settle into one of the exclusive airline clubs that have recently reopened at major hubs to check their account balance via their mobile apps. No matter the…
Architectural Digest wants to help its readers turn their house into a home page. The Cond? Nast property announced this morning the launch of its new do-it-yourself-focused vertical, called AD It Yourself, equipping readers with all they need to tackle the home renovation projects of their dreams. “This is a really logical time to launch…
Jasmine Green is not just strolling down the catwalk … she’s re-creating it. Inspired by her late mother, Marzetta, Jasmine created the modeling agency–MARZ–based on the principle that “everyone has their own version of beautiful” and to empower women to create their own beauty standards instead of trying to fit into outdated ones. The company…
Sir Richard Branson, then Jeff Bezos and now one of Britain’s most celebrated advertising creatives, Trevor Beattie will soon be taking off into space, but first he needs to find a flight to catch to New Mexico where his space shuttle awaits. No easy thing in a global pandemic. If it wasn’t for the outbreak…
In the wake of successful first fully-crewed flights by Richard Branson’s Virgin Galactic and Jeff Bezos’ Blue Origin, the future of commercial, recreational space travel is coming into view. On today’s episode, U.K. bureau chief Stephen Lepitak is joined by founding partner, chairman and creative director of Beattie McGuinness Bungay, Trevor Beattie–who himself has a…
Publishers intent on owning the relationship with their audience might be overlooking a key opportunity: commerce. Hypebeast, an independent fashion publisher that covers the streetwear world, launched retail clothing market HBX in 2012, in the hopes of adding a fresh revenue stream by capitalizing on its readers’ affinity for luxury clothing. In 2020, HBX generated…
For those skilled and hardy enough to make it to the top of the 400-foot Castleton Tower, a rugged landmark in Utah, the reward is a panoramic view of the surrounding Moab desert and, certainly, bragging rights. But a recent stunt from Charlotte’s Web gave adventurers a tangible bonus once they reached the summit–a vending…
It can be thrilling to find a bargain, but German retailer Kaufland elevates that feeling to grandiose levels in its latest campaign. The hypermarket chain has released a rap anthem to convey the idea that the average person can feel as rich as a rap superstar when shopping at the discount chain. When a woman…
Oscar Mayer, diving into the hot-dog-to-bun-parity discussion that’s blown up recently, isn’t offering to sell its hot dogs in packages of eight instead of 10 so they match the number of buns in a conventional bag. But the heritage brand is saying it will launch a limited-edition package containing two buns so that consumers can…
Just a week ahead of its sophomore season debut, Apple TV+’s breakout comedy Ted Lasso has something else to cheer about. The show, which took home 20 Emmy nominations earlier this week, is up for five nominations for the Television Critics Association’s 2021 TCA Awards, making it the most-nominated show in a sea of acclaimed…
Tracee Ellis Ross has no intention of creating a monopoly on products for Black hair. After spending most of her life choosing from a selection of two bottles and being told to mask her natural look, Ross is just looking forward to continuing a movement. “I want there to be a shelf space that can’t…
Over the last year, British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners, including New Commercial Arts (NCA), to deliver campaign work despite the restrictions imposed by the pandemic. In October 2020, Vodafone appointed burgeoning London creative agency NCA to transform its marketing communications. In…
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