One of the most important elements of Cannes Lion, the annual advertising festival that usually takes place in the south of France, is the opportunity it offers the international mixture of people to catch up or make new acquaintances. That it has not run for two years, for that reason alone, it is a genuine…
Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Siobhan Fitzpatrick, chief digital and marketing officer for Virgin Atlantic, said the company is investing in the…
As TBWA Worldwide has increased the number of strategists/planners companywide by 34% over the past four years, the agency is entering what it calls phase three of their multi-year plan to commit to a “disruptive” future. “We believe better inputs–knowledge, data points, cultural strategy–are the fuel for better creative ideas and output, and by investing…
When the customer is always right, perhaps that customer thinks the vendor doesn’t notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly. From ordering exclusive McDonald’s menu items, annoying indecision, screaming children and counting out a…
British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC’s campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to…
Industrious fans of Schitt’s Creek have been cobbling together their own versions of the characters’ memorable outfits since the beloved series debuted in 2015. Soon they’ll have help in the form of officially licensed patterns and supplies from Lion Brand Yarn Company. It’s still a DIY undertaking, but it comes with instructions–and yes, of course,…
AMV BBDO’s work on the Libress/Bodyform campaign #WombPainStories continues its award-winning run after the agency was named Agency of the Year at The One Show, which was held virtually on Wednesday as part of the organization’s event, Creative Week. The campaign, created by AMV BBDO, followed up its success at D&AD, where it took the…
In a bid to inspire entrepreneurship, British fin tech bank Mettle released its first brand campaign to encourage small businesses and sole traders to take up its services. Mettle, a part of the Natwest Group, offers a free, mobile-only business account to small and independent companies. The first campaign to promote the brand was created…
Digital marketing agency Croud is set to go on a merger and acquisitions (M&A) hunt with the appointment of Amit Khanna, an investment professional and corporate lawyer, to lead the expansion plan. The 10-year-old business, led by co-founder and chief executive Luke Smith, received a minority investment of $42 million (30 million pounds) in November…
With its pitch win and appointment by BMW Group to support its digital marketing communications, Looping Group, a German communications and production company with offices in Berlin, Hamburg and Munich, has expanded into London. The opening follows BMW’s decision in April to form a specialized agency unit, The Game Group, as it streamlined its agency…
A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and…
After discovering that 62% of menstruators under 40 have apologized for their periods or period symptoms, period relief brand Midol launched the “No Apologies. Period.” spot in an effort to change negative period vernacular. Top line Midol’s “No Apologies. Period.” ad features people of all ages, genders and ethnicities speaking about times they felt pressured…
Father’s Day is coming soon, and it’s always a good time to reflect on the joys of parenthood. Like lack of sleep. And constant noise. On that note, three-time dad and Aviation Gin owner Ryan Reynolds today unveiled his brand’s themed cocktail for the holiday: The Vasectomy. A relatively simple drink made with tonic, cranberry…
In its desire to become net zero, AB InBev’s Mexican beer label Corona has been recovering plastic released into the ocean and beaches, and to mark World Oceans Week, it released an augmented reality (AR) experience to challenge consumers to reduce their own personal plastic footprint. “Plastic Reality” users will be able to estimate their…
In recent years the advertising and media sector has begun to wake up to its own contribution to the impact it makes on the environment, with networks such as WPP and Havas among others outlining their pledges to becoming net zero. Now, IPA, the U.K.’s agency membership body, has initiated a Media Charter that aims…
Molson Coors wants to capture the attention of consumers who revel in self-expression to persuade them to experience its first U.K. hard seltzer, Three Fold. To do that, the beverage brand launched a $7 million (5 million pound) campaign showcasing the liberation of movement. The new hard seltzer combines sparkling water, natural fruit flavor and…
Personalized 3D-printed gummy vitamin maker Nourished has hired social commerce creative consultancy Deft as its first creative agency. With the global jellies and gummies market estimated at $13.9 billion three years ago and growth predicted at 3.5% to 2025, the sector is expected to continue to expand as a result of the expanding vegan population…
The One Club for Creativity elected Glenn Cole, co-founder and creative chair of 72andSunny, to chair its board, succeeding FCB global CCO Susan Credle. Announcing the new leadership to its National Board of Directors, The One Club named Cole as chair alongside Pum Lefebure, the co-founder and CCO of Design Army who will serve as…
As we approach major milestones in the ongoing battle against the COVID-19 virus, Anheuser-Busch is teaming with the White House to get more people vaccinated. Via its “Let’s Grab A Beer” platform, the brand is promising a free beer, seltzer, or non-alcoholic beverage to adults age 21 and up if the White House meets its…
Advertising network Havas Group detailed steps to become more environmentally sustainable over the next four years as it aims to lower its greenhouse gas emissions (HGG) by 60%. The group issued a corporate social responsibility (CSR) report that promises to lower electricity consumption by 5%, move a quarter of the business to renewable energy supplies,…
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