Like many marketing leaders, Matt “Bk” Augustin started out in the agency world, working on just about everything imaginable–from Tinder to the NFL to Supercuts. However, when “the Social Nerd” (as people have come to know him) had the unique opportunity to join revolutionary gaming brand FaZe Clan, it was something he couldn’t pass up….
In 2018, Harvard Business Review called Asian Americans the “forgotten minority” when it came to in-depth conversations about inclusion in leadership, noting that many diversity reports from top Silicon Valley companies either lumped them with larger groups or failed to address them at all. When they were present in reports, the data confirmed that they…
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…
He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is…
From designing large-scale architectural projects for Frank Gehry to leading creative and design strategy for luxury fashion brands’ premium VR experiences, FlickPlay founder Pierina Merino has focused her entire ccareer on pushing the boundaries of what’s possible. Here, Pierina shares her perspectives on the blurring lines between online and offline and how she built her…
The handing down of a car from parent to child is a rite of passage that ends up with them trying to look cool while driving a sky-blue Fiat Punto, hoping to impress their friends. That’s an issue that online marketplace eBay has focused on in its latest ad as it continues to promote its…
Life insurance ads generally have, understandably, tried to avoid reveling in the potential for death. That’s helped challenger brand Ladder carve out its own marketing niche by focusing on creating life insurance so good, “they’re gonna want you dead.” Reviving its iconic legal disclaimer, “But seriously, intentionally killing a policyholder will void all life insurance…
In 2019, the global economy generated 53.6 million metric tons of electronic waste. That’s the equivalent of about 2,272 Titanic-sized ocean liners, or one Titanic’s worth of e-waste produced every four hours. Of the year’s total e-waste, less than one-fifth (17.4%) was safely recycled, according to the 2020 Global E-Waste Monitor, a joint project of…
A week after the Academy Awards audience grew 58% from 2021’s record low, the 64th Grammys was unable to pull off a similar ratings bounceback. 8.93 million viewers tuned in to Sunday’s ceremony on CBS and Paramount+, according to Nielsen’s fast national data. That’s an increase of just 1% over last year’s fast national audience…
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
Matt Repicky loves fashion, design, and creativity, so it should come as no surprise to anyone when he was tapped recently to lead brand marketing for Tailored Brands–parent company to reputable menswear retailers Men’s Wearhouse, Jos. A. Bank and more. Following Matt’s social media presence, his sense of style and passion for fashion is contagious….
Over the course of her career, Carolyn Dawkins has led marketing efforts for some of the world’s most admired companies – L’Oreal, Kellogg’s, Google, Coty, and Estee Lauder. One of the keys to her success? She is always contemplating what’s next and moving forward: “The world is in perpetual motion and we must invent the…
Thank you for your interest in the Adweek Executive Mentor Program! Please see below for a list of frequently asked questions. What is the Adweek Executive Mentor Program? The 2022 Adweek Executive Mentor Program was born out of the Adweek’s DEI Council initiative to help advance diversity, equity and inclusion within the C-Suite. Through a…
Between the pandemic and privacy concerns, many brands are getting hit with a one-two punch. But with challenges come opportunities, and major retailers, including Amazon, Best Buy, Home Depot, Target, and Walmart, are rolling out new options for data that are safe and secure. McKinsey & Company’s Quentin George stopped by Adweek’s Mediaweek to discuss…
Brands often give off “How Do You Do, Fellow Kids” vibes in their quest to capture the attention of younger generations. However, the marketers at YouTube, Netflix and McDonald’s can rest easy knowing they’ve topped the list of the coolest brands among seven-to-14 year-olds. A year-long poll of 30,000 kids and teens from research consultancy…
With the imminent release of the sequel to surprise hit Sonic the Hedgehog, Activision Blizzard’s mobile gaming division King has teamed with the makers of the film to deliver an in-game event through Candy Crush Saga. The event will be produced alongside Paramount Pictures to promote the film to millions of players by inviting Sonic…
Realizing its own contribution to the litter issue in Norway, McDonald’s has released a campaign which highlights the ugly side to its famous packaging and encourages its take-away customers to use bins it is providing. Created with agency partners Nord DDB, WergelandApenes and OMD, the restaurant chain has begun to seek solutions to its littering…
Demand for plant-based meat, dairy and eggs didn’t start with the Covid-19 pandemic, but it surged to unprecedented levels during 2020’s lockdown as American consumers cooked at home, focusing on their health and reconsidering the plate-to-planet impact. The flexitarian movement has continued gaining strength ever since and industry players have responded, promising better taste, lower…
The majority of Jane Hwang’s career has been spent at the multinational corporation, Mars, leading marketing efforts for iconic brands like Skittles and Dove (the chocolate bar) that have been around for generations. However, in her most important role to date, as the Global Portfolio VP for M&M’s, Hwang is thinking more about the cult…
Some things like trusting your gut and allowing your passion to guide you can’t be taught in school. Not even at a prestigious ivy like Harvard, where CMO Anisha Raghavan received her MBA. What really played a major role in her career growth was her confidence in her skills and drive to succeed. Anisha, a…
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