One of Adweek’s core values is celebrating talent, leadership and innovation from all backgrounds and from all walks of life. We strive to showcase the veterans and rising stars who may not be getting as much recognition as they deserve. Each of these Pride Stars is special because they fully bring themselves to the table,…
The role of modern marketers is evolving and growing in influence. According to new research from Deloitte, marketing teams have grown more than 12% in the last year, assuming expanded responsibilities in data strategy, DEI, and creator partnerships. It’s time to rethink the traditional responsibilities of marketing and reset our understanding of its role in…
Crown Media Family Networks is getting upfront and personal with marketers for 2022. Though in-person upfront events took place in May for the first time since 2019, Crown Media chose not to return to the Rainbow Room in Rockefeller Center for a presentation. Instead, the company decided to take a different approach, connecting with clients…
After two years running customer experience at the United Way charitable organization, Stan Little is returning to financial services to join Prudential as chief marketing officer for U.S. business. Little is responsible for the Newark, New Jersey-based company’s marketing strategy across its insurance and retirement businesses. His hiring comes amid recession fears, inflation concerns and…
Part marketer, part writer, part athlete, all heart. Erin Bailey leads the community team at Hydrow-the immersive at-home rowing company that has raised money from the likes of Lizzo and Justin Timberlake-while moonlighting as a writer tackling something many of us talk about but rarely do: journaling. Her role is anchored in personal experience, ensuring…
Nikki Neuburger grew up at Nike. She spent 14 years at the Swoosh in her hometown of Portland, starting as an “Adrenaline Intern” in 2004 working her way up to VP of Global Brand Marketing for the running category in 2018. From there, she took a leap of faith to join Uber, to try her…
Sandra Lopez spent a little over 15 years at Intel, beginning as director of consumer marketing strategy, to director of new business marketing–where she established, built and nurtured new and adjacent businesses. To her longest role at Intel vp and general manager where she led Intel’s efforts for the digitization of sports. Her extensive experience…
Ogilvy has come out on top of Audi’s eight-month review to pick a new U.S. creative agency of record. Sources familiar with the review told Adweek that Badger Agency, Publicis’ Rauxa and Fallon (pitching together), Havas New York and DDB were cut before a final round featured Droga5 and Ogilvy. Two sources familiar with the…
A seasonal retailer is scrambling to advertise a new Mother’s Day promotion. The company only has two weeks to make sure its creative hits the spot with its target audience, but lacks both the time to conduct qualitative research and the money to broadcast ads that don’t work. Enter Video Creative Intel, a tool from…
Sen. Michael F.Bennet of Colorado introduced a bill last week to establish a new five-person commission that would be responsible for protecting people against tech platforms, like Facebook and Twitter, that facilitate interactions amongst users. As per the Digital Platform Commission Act, the potential federal agency can set new rules that govern how transparent tech…
Deutsch New York has appointed FCB New York executive creative director Samira Ansari as its new chief creative officer. She will report to Deutsch NY CEO Val DiFebo and will join the agency’s executive leadership team. She starts her new role on June 1. Ansari is tasked with leading the creative vision for the agency,…
With a career spanning more than 15 years in CPG, Doritos Sr. Marketing Director Caio Correa knows how to turn up the heat at the shelf. Since joining PepsiCo nearly 4 years ago, he’s taken on his spiciest challenge yet: keeping Doritos hot, top-of-mind, and constantly pushing the envelope. Correa came to the US from…
What is Lorem Ipsum? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but…
In the fall of 2018, Sridhar Ramaswamy decided to quit his nearly 16-year stint at Google where he worked on monetizing data for Google’s ad business. Towards the end, Ramaswamy wanted to create a “different and much better product,” he said. Three years later, privacy-centric search engine Neeva came into existence. Founded by Ramaswamy and…
Michelle Morgan has finally learned to love her hair unconditionally, and she is using her influence to remind other women that the way they want to show up in the workplace is no one’s business but their own. “As a Black woman, I’ve struggled with my natural hair, so it was ironic to be put…
Michelle Morgan has finally learned to love her hair unconditionally, and she is using her influence to remind other women that the way they want to show up in the workplace is no one’s business but their own. “As a Black woman, I’ve struggled with my natural hair, so it was ironic to be put…
The role of athletes as brand representatives experienced a range of dramatic changes in 2021. One of the most memorable examples of the changing nature of these paid partnerships happened last summer. That’s when Sweetgreen found itself ahead of a growing conversation about mental health and advertising that was playing out across gymnastics, soccer and,…
Colleen DeCourcy didn’t stay retired for too long. The former chief creative and president at Wieden+Kennedy, who announced her retirement from W+K and the advertising industry in December of last year, is joining Snap, Inc. as the company’s chief creative officer. At Snap, DeCourcy will lead global creative efforts for the company, helping to elevate…
This year’s NCAA Tournament offered a glimpse at the future of name, image and likeness (NIL) deals in college sports. Though Kansas won the tournament, Saint Peter’s guard Doug Edert, who had 20 points off the bench in the tournament darling’s upset of Kentucky, ended up with a shining NIL moment. Thanks to his performance–and…
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