Eatalica restaurant: Just in case

Eatalica restaurant: Just in case

An empty stomach leads to a dirty mouth. Eat well.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash
Released: February 2008

Eatalica restaurant: Car

Eatalica restaurant: Car

An empty stomach leads to a dirty mouth. Eat well.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash

Eatalica restaurant: Pimp

Eatalica restaurant: Pimp

An empty stomach leads to a dirty mouth. Eat well.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash

Heinz Cooking Contest: Drummer

Heinz Cooking Contest: Drummer

Looking for chefs wherever they are.

Advertising Agency: Leo Burnett, Caracas, Venezuela
Executive Creative Director: Fabian Bonelli
Creative Directors: Virgilio Flores, Norberto Da Silva
Art Directors: Juan Manuel Niño, Norberto Da Silva
Copywriter: Virgilio Flores
Photographer: Rodolfo Benitez
Published: April 2008

Heinz Cooking Contest: Athlete

Heinz Cooking Contest: Athlete

Looking for chefs wherever they are.

Advertising Agency: Leo Burnett, Caracas, Venezuela
Executive Creative Director: Fabian Bonelli
Creative Directors: Virgilio Flores, Norberto Da Silva
Art Directors: Juan Manuel Niño, Norberto Da Silva
Copywriter: Virgilio Flores
Photographer: Rodolfo Benitez
Published: April 2008

Domino’s Pizza: Piggy bank

Domino's Pizza: Piggy bank

You got the Brooklyn Style Pizza. You get big slices to fold. You got to train your fingers.
Advertising Agency: Latinworks, USA

Domino’s Pizza: The fold

Domino's Pizza: The fold

You got the Brooklyn Style Pizza. You get big slices to fold. You got to train your fingers.
Advertising Agency: Latinworks, USA

Tower Mas Extra Hot Chilli Sauce: Old Man

Tower Mas Extra Hot Chilli Sauce: Old Man

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Art Director / Copywriter: Alex Lim Thye Aun
Photography: Haam Chua Studio, Bangkok
Digital Imaging: Presto

Tower Mas Extra Hot Chilli Sauce: Couple

Tower Mas Extra Hot Chilli Sauce: Couple

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Art Director / Copywriter: Alex Lim Thye Aun
Photography: Haam Chua Studio, Bangkok
Digital Imaging: Presto

Tower Mas Extra Hot Chilli Sauce: Guy

Tower Mas Extra Hot Chilli Sauce: Guy

Advertising Agency: Leo Burnett Singapore
Executive Creative Director: Chris Chiu
Art Director / Copywriter: Alex Lim Thye Aun
Photography: Haam Chua Studio, Bangkok
Digital Imaging: Presto

Getting Emotional with Culver’s Restaurant Advertising

Culver's Ad

One thing you have to consider when you invest in advertising for food such as burgers is you have to put some spunk to it. Many people normally do not value the product being promoted if no emotional feeling is added to the mix. Apparently this is what Culver’s restaurants have added to the advertising mix; the matter of being emotionally connected with a product.

It is a fitting preparation towards starting the whole climax of the advertising strategy. The market audience can get a feel of what they are missing with these emotionally added factors that are normally overlooked when advertising prowess is concerned.

“This campaign is intended to further that emotional connection with the brand that we didn’t have before, to show [the product] and take it up another notch,” said Contino. “Emotional messaging is becoming ever more important . . . We have to show how we deliver the most to our guests through great restaurants, food and experience.”

(Source) Brandweek

Continental Stock Cubes: Bacon

Continental Stock Cubes: Bacon

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Tim Green
Typographer: Jason Young
Retoucher: Dennis Monk
Copywriter: Tim Cairns
3D Designer: Grant Warwick

Continental Stock Cubes: Chicken

Continental Stock Cubes: Chicken

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Tim Green
Typographer: Jason Young
Retoucher: Dennis Monk
Copywriter: Tim Cairns
3D Designer: Grant Warwick

Continental Stock Cubes: Beef

Continental Stock Cubes: Beef

Advertising Agency: DDB Sydney, Australia
Executive Creative Director: Matt Eastwood
Art Director: Tim Green
Typographer: Jason Young
Retoucher: Dennis Monk
Copywriter: Tim Cairns
3D Designer: Grant Warwick

Frico Old Dutch Master: Explorer

Frico Old Dutch Master: Explorer

Such was his passion for Old Dutch Master that he gave his right hand for it.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
Published: March 2008

Frico Old Dutch Master: Swordman

Frico Old Dutch Master: Swordman

When he had had enough of heads, he enjoyed nothing more than cutting off a slice of Old Dutch Master.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
Published: March 2008

Frico Old Dutch Master: Captain

Frico Old Dutch Master: Captain

The only member of his crew worthy of sharing his Old Dutch Master was his own left hand.

Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Directors / Copywriter: Céline Artigau, Nicolas Hurez
Photographer: Vincent Dixon
Published: March 2008

Hot-Tub meat snacks: Tandoori chicken bite vs Black hole

Hot-Tub meat snacks: Tandoori chicken bite vs Black hole

Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Directors: Adam Kerj, Fredrik Preisler
Art Directors: MÃ¥rten Hedbom, Gustav Egerstedt
Copywriter: Nima Stillerud
Productioncompany: The Producers
Director: Erik Nilsson
Producer: Anna Bergström
Postproduction: Nostromo
Special FX: Syndicate
Sound design: Red Pipe
Screenwriter: Sindre Kartvedt

Hot-Tub meat snacks: Chilli meatballs vs The great white shark

Hot-Tub meat snacks: Chilli meatballs vs The great white shark

Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Directors: Adam Kerj, Fredrik Preisler
Art Directors: MÃ¥rten Hedbom, Gustav Egerstedt
Copywriter: Nima Stillerud
Productioncompany: The Producers
Director: Erik Nilsson
Producer: Anna Bergström
Postproduction: Nostromo
Special FX: Syndicate
Sound design: Red Pipe
Screenwriter: Sindre Kartvedt

Hot-Tub meat snacks: Chicken wings vs Freak sister in basement

Hot-Tub meat snacks: Chicken wings vs Freak sister in basement

Advertising Agency: Saatchi & Saatchi, Stockholm
Creative Directors: Adam Kerj, Fredrik Preisler
Art Directors: MÃ¥rten Hedbom, Gustav Egerstedt
Copywriter: Nima Stillerud
Productioncompany: The Producers
Director: Erik Nilsson
Producer: Anna Bergström
Postproduction: Nostromo
Special FX: Syndicate
Sound design: Red Pipe
Screenwriter: Sindre Kartvedt