foodonclick.com: Lara
Posted in: UncategorizedMcDonald’s: Sort your head out
Posted in: UncategorizedWafels & Dinges: The big waffle
Posted in: UncategorizedYou can also watch the making of video.
Advertising Agency: Duval Guillaume, New York, USA
Creative Directors: Alex Goulart, Joao Medeiros
Creatives: Stoffel van den Bergh, Usman Abdul, Marijn Buijs
Head of Design: Moenen Erbaur
Released: April 2008
Nando’s: Flame
Posted in: UncategorizedEatalica restaurant: Just in case
Posted in: UncategorizedAn empty stomach leads to a dirty mouth. Eat well.
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash
Released: February 2008
Eatalica restaurant: Car
Posted in: UncategorizedAn empty stomach leads to a dirty mouth. Eat well.
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash
Eatalica restaurant: Pimp
Posted in: UncategorizedAn empty stomach leads to a dirty mouth. Eat well.
Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: K. A. Shanmugavel
Copywriter: E. Prakash
Heinz Cooking Contest: Drummer
Posted in: UncategorizedLooking for chefs wherever they are.
Advertising Agency: Leo Burnett, Caracas, Venezuela
Executive Creative Director: Fabian Bonelli
Creative Directors: Virgilio Flores, Norberto Da Silva
Art Directors: Juan Manuel Niño, Norberto Da Silva
Copywriter: Virgilio Flores
Photographer: Rodolfo Benitez
Published: April 2008
Heinz Cooking Contest: Athlete
Posted in: UncategorizedLooking for chefs wherever they are.
Advertising Agency: Leo Burnett, Caracas, Venezuela
Executive Creative Director: Fabian Bonelli
Creative Directors: Virgilio Flores, Norberto Da Silva
Art Directors: Juan Manuel Niño, Norberto Da Silva
Copywriter: Virgilio Flores
Photographer: Rodolfo Benitez
Published: April 2008
Domino’s Pizza: Piggy bank
Posted in: UncategorizedDomino’s Pizza: The fold
Posted in: UncategorizedTower Mas Extra Hot Chilli Sauce: Old Man
Posted in: UncategorizedTower Mas Extra Hot Chilli Sauce: Couple
Posted in: UncategorizedTower Mas Extra Hot Chilli Sauce: Guy
Posted in: UncategorizedGetting Emotional with Culver’s Restaurant Advertising
Posted in: Uncategorized
One thing you have to consider when you invest in advertising for food such as burgers is you have to put some spunk to it. Many people normally do not value the product being promoted if no emotional feeling is added to the mix. Apparently this is what Culver’s restaurants have added to the advertising mix; the matter of being emotionally connected with a product.
It is a fitting preparation towards starting the whole climax of the advertising strategy. The market audience can get a feel of what they are missing with these emotionally added factors that are normally overlooked when advertising prowess is concerned.
“This campaign is intended to further that emotional connection with the brand that we didn’t have before, to show [the product] and take it up another notch,” said Contino. “Emotional messaging is becoming ever more important . . . We have to show how we deliver the most to our guests through great restaurants, food and experience.”
(Source) Brandweek