Best known for its boisterous billboards and TV ads mocking dairy-loving dads, Swedish plant-based brand Oatly has never been afraid to take risks. Recent investments in a spoof true-crime podcast and a puppet-fronted YouTube series show this ethos is bleeding into its branded content too. So much so, it’s been quietly building an entire editorial…
It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos…
Boston’s Fenway Park is the second-most expensive venue in the U.S. to see a baseball game, behind only Wrigley Field in Chicago. While Instacart can’t change that, it’s making paying for food and drinks easier for Red Sox fans. The online grocery platform is bringing its AI-powered point-of-sale system, Caper Counter, to Fenway Park, its…
Irish whiskey brand Jameson is owning orange, the vibrant Spring color, in Pinterest’s first-ever color takeover partnership. Starting today, users who search for orange will see Jameson’s content for its new spirit flavor across top orange hits on Pinterest’s page. The break-through ads will appear in searches like orange chicken and orange nails, according to…
Deliveroo is exploring the little rituals we observe when ordering takeout food. Whether you’re a curtain-twitcher who peeks out the window every time you hear a car in the hope it’s your hot pizza pulling up or the kind of person who slips into loungewear as soon as you hit the order button, you’re going…
Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment! Morsel #1: Popeyes and Uber Eats dunk on the NBA Playoffs Following Dunkaroos’ March Madness dunking stunt, Popeyes and Uber Eats are bringing the same energy to the playoffs with the Most Dunkable Meal. The meal, which in…
He went from cars to cheeseburgers to chicken. Newly appointed CMO of El Pollo Loco Andy Rehbun shares his career journey from formative marketing years at Ford to piloting McDonald’s first mobile app to now, leading the chicken restaurant’s expansion into new geographic (and product) territories. Enter the birria. Rehbun shares how his team is…
As societal viewpoints evolve and change, people find themselves confused about what is seen as right or wrong behavior as parents, partners, bosses and friends all try to understand each other’s expectations. This cultural confusion is something that Burger King will continue to explore as it promotes its plant-based menu items including additions such as…
Colombia is one of seventeen countries in the world considered to be megadiverse, with the vast majority of the Earth’s species or plant life residing within these spaces. Sporting the second highest level of biodiversity in the world makes for a number of explosive flavor combinations in Colombian food and drink, many of which are…
What’s your plan B for when you burn dinner? Well, the world’s largest fast-food chain McDonald’s hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald’s restaurant whenever it senses that the owner’s food has been reduced to charcoal. The McDelivery…
Brands have fallen in love with flat and simple logos, to go along with pared-down messaging, in hopes of establishing a faster and deeper connection with consumers who are spending increasing amounts of time on smartphones. Trying to hit on those flavors of innovation and quality, Baskin-Robbins is updating its logo with a new simplified…
To tie in with France’s presidential election, the country’s Burger King restaurants have launched their own form of internal democracy, asking customers to elect their “Pr?sident Burger.” The campaign, which began on April 4, will run for three weeks promoting the eight “candidates” which will each be made available for just over $3 each during…
The Girl Scouts of the USA is famous for its cookies but getting your hands on a box of the limited-availability treats has long been a matter of catching sellers at the right time. As of now, fans will no longer have to exclusively rely on finding troop members tabling at grocery stores or knocking…
The anticipation of that first bite is an advertising idea that most fast-food brands adopt at some stage in order to promote the anticipation of the taste their menu delivers to consumers, as exemplified in a campaign released by KFC in the U.K. The work from Mother London creates drama around the sensory experience of…
Online reviewers have a reputation for being brutally honest. So when ketchup brand Curtice Brothers went seeking unbiased opinions about its product, it knew it could count on the online reviewer community for a candid assessment–for better or worse. Curtice Brothers and ad agency Ogilvy Berlin devised an experiment in which users of travel review…
The intersection between identity and culture is rarely more pronounced than when a person decides to come out to their loved ones. In a new campaign, Oreo, PFLAG, agency 360i and director Alice Wu (The Half Of It) tells one touching story about coming out through a deeply communal lens. The brand continues its longstanding…
How do you make an impression on a night that’s all about music? By placing your incredibly catchy jingle front and center, naturally. For the 2022 Grammys, snack brand Goldfish eschewed splashy visuals for a simple sing-a-long dedicated to its jingle, “The Snack That Smiles Back.” But while the the succinct, six-syllable tune doesn’t exactly…
There’s a trope within ice cream ads: a pristine model daintily eats the treat without making even the slightest mess. Extr?me, the French ice cream brand owned by Froneri, breaks those cliches with an ad about a pillow fight that escalates to dramatic heights, showing a messier, playful side of the category. Created by Droga5…
DoorDash has firmly positioned itself as a brand with solid roots in local communities thanks to resonant, emotional short films like “Southside Magnolia” and last year’s “Soul of the City.” The Martin Agency’s senior art director Derek Smith was an integral part of the production teams for both projects, meticulously setting up shots that showed…
Business directory and crowdsourced review forum Yelp teamed up with data-driven technology solutions provider Hazel Analytics to expand its coverage of local health department data for restaurants to nearly all of the states in the U.S., as well as Canada, for the first time. Yelp said Hazel is now powering hygiene data on nearly 700,000…
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