Hasta La Creative!

Before the Super Bowl on Sunday, Michoacán Gov. Alfredo Ramirez Bedolla boasted about the state’s avocado sales on Twitter, writing that “regardless of who wins the game today, the avocado produced in Michoacán is already the real winner of the night.” Solamente en febrero, se espera una venta de aguacate por 350 millones de dólares. […]

The post Supply of Avocados from Mexico Cut Short by U.S. Dept. of Agriculture appeared first on Adpulp.

Packaged goods advertising is often mind-numbing. So, imagine everyone’s surprise to learn that Pringles is Mind Popping. What is Mind Popping? This is Mind Popping: the universe is shaped like a Pringles chip. Saying so takes ‘self-absorbed’ to a saltier place. But it’s fun, so let’s watch. Pringles worked with London-based advertising agency Grey/UK on […]

The post Pringles Were Not Made for You, You Were Made for Pringles appeared first on Adpulp.

When you host a Super Bowl party, you don’t want to run out of dip. This year, one lucky sweepstakes winner will not run out of dip. “We know fans want to snack big when they watch the most important football game of the year, but they also want to add some excitement to their […]

The post Tap Into Greatness: Introducing the Hormel Chili Cheese Keg appeared first on Adpulp.

Food advertising is best when it serves up a healthy dish of appetite appeal. What does this mean? It means the ad ought to make a hungry person want to drop what they’re doing and eat. This ad for Wendy’s new Hot & Crispy Fries is a good example of the appetite appeal approach at […]

The post Wendy’s Won’t Let Cold and Soggy Fries Through the Window appeared first on Adpulp.

Go ahead, eat the butter. Stack the cheese. Have more pie. Everything in moderation. In this new ad campaign from Land O’Lakes, the dairy brand speaks to indulgers in a language they can understand. The work also reminds us that the more Land O’Lakes products you choose to consume, the better things will be for […]

The post Indulge At Your Own Risk, a.k.a. “Eat It Like You Own It” appeared first on Adpulp.

Packaging matters, especially at the point of sale. Sometimes a product’s packaging makes all the difference. For instance, the Bud Light Seltzer Retro pack, which features a tie-dye design, quickly became a favorite this summer, generating a 3.5% share of the entire hard seltzer category. Loud Enough to Blow A Hole in the Wall The […]

The post Bud Light Seltzer Packs Flavor Explosions in Tye-Dye Cans appeared first on Adpulp.

Do you love eggs, but feel bad about supporting corporate farms that raise chickens in pens? Have you tried Just Egg from the scientists and culinary artists at Eat Just, Inc.? Perhaps, you will soon? Eat Just, Inc. just launched a new multi-million-dollar brand campaign for its popular plant-based JUST Egg products. The brand’s “Really […]

The post Plant-Based Eggs Are No F*^$ing Joke appeared first on Adpulp.

General Mills-owned cereal brand Lucky Charms is in the entertainment business. I’m happy to see the packaged goods brand recognize it and act on it. According to The Drum, Lucky the Leprechaun has dropped his debut album, “Magically Delicious,” which is now available across all major streaming platforms but promoted exclusively on Spotify. The album […]

The post Now on Spotify: Magically Delicious Sugar-Coated Grooves appeared first on Adpulp.

Wine marketing is oftentimes painfully boring. I’d rather watch paint dry than see a wine ad. Wine ads—like some winery tasting room staff—can be stuffy, talkative, and off-point. Thankfully, change is coming to the wine industry. In June, we reported on Elizabeth Banks and her connection to Archer Roose. Now, it’s Snoop Doggy Dogg’s turn. […]

The post How To Rose? the Snoop Dogg Way appeared first on Adpulp.

How would you like it if Elizabeth Banks was an uninvited houseguest? Many Americans would welcome the Hollywood star with open arms. She’s funny, charming, beautiful, and famous. She also likes to drink wine. Marian Leitner, who has a new company to run, isn’t so sure. Let’s watch. According to T.L. Stanley at Adweek, Banks […]

The post Elizabeth Banks Hangs Out and Drinks Wine appeared first on Adpulp.