Jun
09
YouTube Makes Adjustments to Its Moderation Guidelines
Posted in: UncategorizedThe changes allow controversial content to remain on YouTube as long as it is considered to be in the public’s interest.
Jan
07
Meta Scraps Third-Party Fact-Checking For X-like Community Notes. Some Claim It’s Gone ‘Full MAGA’
Posted in: UncategorizedIn a move seen by some as an olive branch to President-elect Donald Trump, Meta said Tuesday that it will scrap the third-party fact-checking program that has been in place since 2016 in the U.S. in favor of a Community Notes initiative, resembling that used on X (formerly Twitter). Joel Kaplan–who was promoted to chief…
Nov
13
Infographic: The Rapid Rise and Fall of the Metaverse
Posted in: UncategorizedThree years ago, the Facebook family of companies changed its name to Meta. The idea, as CEO Mark Zuckerberg explained, was to usher in a new era of the internet where people were “in the experience, not just looking at it,” he wrote in a letter at the time. “We call this the metaverse, and…
Sep
26
Meta Extends Business AI Chatbots to Ads and Brings Back Celebrities to Voice its AI
Posted in: UncategorizedMeta kicked off Meta Connect Wednesday, a two-day event comprised of demo experiences, developer sessions, keynotes, and networking opportunities, providing a look at new and future technology including artificial intelligence, its Ray-Ban Meta smart glasses, and its Orion prototype augmented reality glasses. The annual event is perhaps best known for its 2021 edition in October…
May
01
When Content Degrades and Distracts, Advertising Suffers Too
Posted in: UncategorizedAdvertising is a parasite that depends on the blood of its host—news and entertainment content—for its survival. When the body or in this case the media industry is sick, the parasite too will suffer. This is the conclusion, although not the language, of Mike Follett, managing director of eye-tracking company Lumen Research (and a former […]
The post When Content Degrades and Distracts, Advertising Suffers Too appeared first on Adpulp.
Nov
09
Meta Is Working On It
Posted in: UncategorizedMost of us know what we want from Facebook. Family updates and sensational fake news! No, what we want is reform from within and regulation from the federal government. Have we properly considered what the company that owns Facebook wants? The company that owns Facebook wants “updated internet regulations to set clear guidelines for addressing […]
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Oct
29
Facebook Rebrands, The Company Is Now Known As ‘Meta’
Posted in: UncategorizedRemember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
The post Facebook Rebrands, The Company Is Now Known As ‘Meta’ appeared first on Adpulp.
Oct
05
Facebook Foibles and the Media Megaphone Mess
Posted in: UncategorizedFacebook is under fire from all directions. Former employees are venting. The press is screaming. The federal government seeks to break the company’s monopolistic hold. And we the people just want to scroll—something that was denied to billions of addicted users of Facebook, Instagram, and WhatsApp for more than seven hours on Monday. In the […]
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Aug
21
Are We Profoundly Misinformed? It Must Be Someone Else’s Fault
Posted in: UncategorizedAre we, the people, adrift in a sea of digital flotsam? Joseph Bernstein, a 2021 Nieman Fellow, has written a thought-provoking piece for Harper’s. He believes we are profoundly misinformed about social media’s role in keeping us misinformed. Bernstein points to a 2019 Pew survey, showing that half of Americans think that made-up news/info is […]
The post Are We Profoundly Misinformed? It Must Be Someone Else’s Fault appeared first on Adpulp.
Oct
15
No “Country” for Holocaust Deniers or Other Factless Conspirators
Posted in: UncategorizedHaters are having a hard time pumping the socials full of hate, right now. No, their venomous fangs have not gone dry. Social media platforms are starting to enforce their own codes of conduct. Accountability—it’s not just for breakfast anymore. F to the B Finally Tells Holocaust Deniers to Shove Off Monika Bickert, VP of […]
The post No “Country” for Holocaust Deniers or Other Factless Conspirators appeared first on Adpulp.
Sep
15
Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back
Posted in: UncategorizedIs Facebook the doom machine? The Social Dilemma, a new documentary-like film from Netflix, makes the case. One of the technologists in the film, Jaron Lanier, makes the case (in the film and in many other instances). To varying degrees, we all make our cases against F to the B. Some of us quit the […]
The post Facebook Is A Multi-Way Mirror; What You Put In Front Of It, Determines What You Get Back appeared first on Adpulp.
Aug
23
Brighter Futures for the Ad Industry Are Possible, Following Massive Reform
Posted in: UncategorizedSomeone moved the ad industry’s cheese. The various reactions from industry leaders have been slow and haphazard at best, but that’s starting to change. The World Federation of Advertisers has formed the Partnership for Responsible Addressable Media. “In the ancient story of the Tower of Babel, the city collapsed because its inhabitants lost the ability […]
The post Brighter Futures for the Ad Industry Are Possible, Following Massive Reform appeared first on Adpulp.
Jun
30
Coca-Cola, Ford, Starbucks et al Halt Ad Spending on ‘All’ Social Media Platforms
Posted in: UncategorizedIn 2018, Coca-Cola launched #RefreshtheFeed giving its social media accounts a complete factory reset. Coca-Cola’s new social strategy was “rooted in optimism, uplift, and connection.” Now the beverage icon is going to pause paid and organic posts on all social media platforms globally for at least 30 days, effective July 1. Chairman and CEO, James Quincey, […]
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Jun
27
More than 100 Companies Stop Advertising on Facebook (Sort Of)
Posted in: UncategorizedHit pause on hate. That’s the call-to-action issued on June 17, by the National Association for the Advancement of Colored People (NAACP) and the Anti-Defamation League (ADL. Their new Stop Hate for Profit campaign asks businesses to suspend advertising on Facebook’s services during July. The campaign’s partners, including Color of Change, Common Sense, Free Press, and Sleeping […]
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Jan
21
You Can Check In To Holiday Inn, But You Can Never Leave
Posted in: UncategorizedRetirement doesn’t come cheap if it comes at all. Almost half of Americans — 49 percent — cite running out of money as their chief retirement concern, with another 44 percent citing declining health, according to a new report from the Aegon Center for Longevity, Transamerica Center for Retirement Studies and Instituto de Longevidade Mongeral […]
Oct
31
Twitter To World: Political Message Reach Should Be Earned, Not Bought
Posted in: UncategorizedJack Dorsey, co-founder and CEO of @Twitter, and founder and CEO of Square, made some interesting Tweets today to announce Twitter’s new policy that bans all political advertising from the platform. We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought. Why? A […]
The post Twitter To World: Political Message Reach Should Be Earned, Not Bought appeared first on Adpulp.
Oct
25
Mark Is Responsible. Mark Is Irresponsible.
Posted in: UncategorizedMark Zuckerberg testified, a.k.a. whined a lot, in front of Congress this week. U.S. Representative Katie Porter from California, a law professor and graduate of Harvard Law, cross-examined the witness. She asked Mark if he cares about privacy as he claims to do, why is he arguing in federal court that consumers can’t hold Facebook […]
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Oct
18
Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts
Posted in: UncategorizedDo you know Mark? Mark knows you. Do you know who does know, Mark? Chris Hughes knows Mark. Hughes was there along with fellow Harvard undergrads Eduardo Saverin, Andrew McCollum, and Dustin Moskovitz when Facebook was founded in 2004. Incidentally, Adpulp was founded a few months later that same year. Because Hughes knows Mark, Hushes […]
The post Facebook’s Rogue Founder, Chris Hughes, Funds Anti-Monopoly Efforts appeared first on Adpulp.
Oct
14
Facebook Blows Technicolor Chunks
Posted in: UncategorizedFacebook blows technicolor chunks. Let’s count off a few of the leading reasons for the giant suck. Facebook lies about its traffic, inflating their numbers by 900% in some cases. Facebook allows politicians (and Russian agents) to run paid lies on its platform. Facebook is the world’s largest excuses factory. The San Jose Mercury News […]
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Sep
18
Volvo wants you to take a car selfie, for safety. #SelfieforSafety Wait, what?
Posted in: UncategorizedYou may think it’s a little weird that Volvo is asking to see your selfies. but they actually do have a plan. They design their cars around real people and real behaviour, so they need to see real people and real behaviour. Asking selfie-taking people to simply tag them when they are already taking a selfie while sitting in a (parked) car is a good way to learn how people are actually sitting in their cars, and how they are wearing their safety belts.
take a selfie when you are wearing your seatbelt and tag it #selfieforsafety on any social media platform
I suppose this is a new twist on the old “tag us on social media” ploy, which we have seen plenty of times before. This is market research under another name and with a bonafide Doctor at the helm of the research, we might see some interesting insight come out of the analysis.
”The amount, the range and the diversity of data that we can gather via this approach is very difficult to replicate elsewhere.”
says Dr. Lotta Jakobsson, senior technical specialist at Volvo Cars Safety Centre.
“The Selfie For Safety initiative uses the selfie, but in an unselfish way. From The E.V.A. Initiative we saw that people wanted to join the conversation about safety and equality. We are now taking it a step further by inviting everyone to contribute. Once again it’s been possible thanks to our close relationship with Volvo Cars”, said Hampus Elfström, creative at the Forsman & Bodenfors office in Gothenburg, Sweden.
The final report from Volvo Cars is expected in late 2019. The results will be made publicly available for the whole automotive industry on the E.V.A. Initiative website.
Advertiser: Volvo Car Corporation
Client: Auste Skrupskyte, Dominique Amkell Client Supervisor:
Adress Client:
E-mail Client: auste.skrupskyte@volvocars.com, dominique.amkell@volvocars.com
Phone Client:
Year: 2019
Airdate: September 2, 2019
Agency: Forsman & Bodenfors
Art Directors: Karl Risenfors, Leo Dahl, Sophia Lindholm Copywriters: Hampus Elfstro?m,
Account Supervisor: Magnus Wretblad
Account Executive: Katarina Klofsten
Agency Producer:
Music Supervisor:
PR: Bjarne Darwall
Planner: Trine Keller-Andreasen
Digital Strategist: Sara Bjo?rnung
Web Design: F&B Inhouse
Artwork: Martin Joelsson, Christian Sunde?n
Media Agency: Mindshare
FILM:
Title: SelfieForSafety
Director: Marcus Ibanez
Producer: Dea Saracevic
Production Company: New Land
D.O.P: Jake Hunter
Executive Producer: Sophie Tamm Christensen Online: Chimney
Online Post-Producer: Moa Looft @ Chimney
STILLS:
Photographer: Therese O?hrvall
MUSIC
Composition: Pierre Riddez
Performed by: Pierre Riddez
Master rights owned by: Pierre Riddez Publishing rights controlled by: Pierre Riddez
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