Hasta La Creative!

A Euro RSCG Austrália mudou de nome e agora é Havas Worldwide. Ao longo do processo, eles resolveram que gostariam de aproveitar o embalo da mudança de nome e fazer algo maior… Algo como mudar o mundo. Foi assim que surgiu o Project Change, que contará com uma série de iniciativas que provoquem pequenas transformações positivas nas pessoas e, quem sabe, até mesmo no mundo. A primeira delas foi realizada nas cidades de Sydney, Melbourne e Brisbane.

A partir de uma pesquisa feita pela própria agência, a Havas Worldwide descobriu que 97% dos australianos ficam infelizes a caminho do trabalho. Para tentar mudar isso, eles resolveram ir às ruas no horário do pico para “vender” biscoitos pelo preço único de um sorriso. É claro que tudo foi gravado e virou o vídeo acima. Há, ainda, algumas fotos no Facebook.

Agora é aguardar e ficar de olho para ver o que vem por aí no Project Change.

Post originalmente publicado no Brainstorm #9
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Agency: Euro RSCG, Dubai
Art / Creative Director Copywriter: Neeraj Sabharwal
Illustrator: Muhannad Shono

Via [ Dubai Lynx ]

Do not play with your kids at the vacations, yes that’s dirty.
Veja X-14 is the only one that combines the cleaner power of Veja with active chlorine, removing the mildew and disinfecting deeply.
Less time cleaning, more time for you enjoy the vacations with the kids.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Adriana Guimarães
Copywriter: Paula Chande
Photographer: Geison Genga
Published: July 2008

Only one thing can be more essential than battery in your kid’s toys: time.
Vacation with the kids at home certainly is fun. You can play in the floor, eat popcorn and don’t even have to think about cleanness because Veja took care about everything. There’s Veja 4 em 1, Veja Perfumes of Nature, Veja Kitchen Degreaser, Veja X-14 Mildew Remover, everything gets clean and ready for you have fun with your kids. That’s the deal with Veja: Less time cleaning, more time for you.

Advertising Agency: Euro RSCG, São Paulo, Brazil
Creative Directors: Rodrigo Corbari, Carlos Castelo
Art Director: Adriana Guimarães
Copywriter: Paula Chande
Photographer: Geison Genga
Published: July 2008

Advertising Agency: Euro RSCG São Paulo, Brazil

Let the music flow.

Advertising Agency: Euro RSCG Colombia
Creative Director: Cruz Mujica
Art Director: Camilo Urrutia
Copywriters: Jimmy Vargas, Jorge Villarreal
Illustrators: Camilo Urrutia, Naranja Cine y TV
Photographer: Juan David Betancur
Producers: Andrés Mejía, Mauricio Moya

Suction power.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Camilo Urrutia
Copywriter: Jimmy Vargas
Illustrator / Photographer: Camilo Urrutia
Producer: Andrés Mejía

Suction power.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Camilo Urrutia
Copywriter: Jimmy Vargas
Illustrator / Photographer: Camilo Urrutia
Producer: Andrés Mejía

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director / Illustrator: Gustavo Mantilla
Copywriter: Jorge Villarreal
Photographer: Danilo Perdomo
Producer: Andrés Mejía