twofifteenmccann Invites You to ‘Leave Your Limits’ for Forza Horizon 2

twofifteenmccann has released a live action trailer for Xbox One open-world racing game Forza Horizon 2.

Like a lot of live action trailers for games, the 90-second spot attempts to capture the feeling and excitement of the title in a live action format that captures viewers attention. “Leave Your Limits” opens with a nostalgic look at an electric slot car track. When one of the cars breaks through a wall rather than sticking to the track, the film shifts focus to cars speeding down a highway. The remainder of the spot uses racing footage of cars both on and off road, emphasizing the aspect that makes the game unique, the freedom its open world affords players.

“Leave Your Limits” finds a playful way to promote the game which should have fans ready for the September 30th launch while also piquing the curiosity of casual viewers. Appropriately enough, the spot is set to the song “Prisencolinensinainciusol” by Adriano Celentano, which is sung entirely in gibberish.

(more…)

New Career Opportunities Daily: The best jobs in media.

CHI & Partners Sets ‘Amazing in Motion’ for Lexus

CHI & Partners latest for Lexus’ “Amazing in Motion” campaign is a visually stunning look at performers in LED suits exploring the Kuala Lumpur skyline.

The LED suits were created by costume designer Vin Burnham and technical director Adam Wright, with inspiration from Lexus’ “iconic spindle grille and LED headlights.” Director Adam Berg and his team then utilized a “purpose built computer system and complex DMX software” (which, we imagine, stops, drops, and opens up shop), “created to wirelessly trigger the suits to strobe on demand” and captured a group of stunt men and acrobatic performers as they made the Kuala Lumpur skyline their playground. It’s a simple concept, but it makes for a visually intriguing 60 seconds, even if viewers are left wondering what they’re watching an ad for until right before the “Amazing in Motion” tagline. Since it’s so hard to take your eyes off of, that might not even be a problem. Stick around for credits after the jump. (more…)

New Career Opportunities Daily: The best jobs in media.

BBH NY Launches Campaign for PS4?s ‘Infamous: Second Son’

BBH New York continues its PS4 onslaught with a live-action spot at the center of their new campaign for Infamous: Second Son, the third game in the best-selling Infamous series and Sony PS4 exclusive (you might consider it Sony’s answer to TitanFall, which we reported on yesterday).

The entirely live-action (although there is some silent gameplay footage on the end screen before the Playstation logo), :75 spot “depicts a locked-down city of Seattle where the superhuman protagonist, Delsin Rowe, fights back against the oppressive Department of Unified Protection (DUP).” Rowe is depicted in the ad by a somewhat passable lookalike in his trademark red cap, trailed by the DUP. The new ad teases the kind of action players can expect from the game, while avoiding revealing anything about the story. It should draw interest from both fans of the series and newcomers.

BBH New York’s campaign rolls out with “TV advertising based on the short film,” as well as additional “complementary online advertising.” Gameplay developer Sucker Punch, meanwhile, has released a trailer showcasing gameplay features players can expect in the new game. Infamous: Second Son will be released on globally on March 21st. Stick around for credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Lune – Leave the World Behind

Volvo présente cette vidéo réalisée en collaboration avec le trio Swedish House Mafia. Avec de superbes images filmées par Adam Berg, le titre « Lune – Leave The World Behind » met en scène les 3 producteurs au sein de paysages nordiques absolument magnifiques. A découvrir en vidéo dans la suite.

Lune - Leave the World Behind11
Lune - Leave the World Behind10
Lune - Leave the World Behind9
Lune - Leave the World Behind8
Lune - Leave the World Behind7
Lune - Leave the World Behind6
Lune - Leave the World Behind5
Lune - Leave the World Behind4
Lune - Leave the World Behind3
Lune - Leave the World Behind12
Lune - Leave the World Behind1

Samsung – King of TV City

Après l’impressionnant spot « Charge » réalisé par Romain Gavras, voici une nouvelle publicité pour la marque Samsung. Cette fois-ci réalisée par Adam Berg, cette création appelée « King of TV City » nous montre un homme seul au cœur d’une grande ville, face à l’intervention de multiples personnages.

Samsung - King of TV City4b
Samsung - King of TV City4
Samsung - King of TV City3
Samsung - King of TV City2
Samsung - King of TV City1
Samsung - King of TV City
Samsung - King of TV City4a
Samsung - King of TV City5

Dulux Walls – Let’s Colour

Une belle initiative mondiale pour la marque Dulux, avec ce travail de l’agence Euro RSCG London. Un film Let’s Colour dirigé par Adam Berg durant 4 semaines au Brésil, en France, au Royaume Uni et en Inde. Des lieux transformés par les habitants, avec près de 120 couleurs de peintures.



dulux2

dulux3

Previously on Fubiz