Each recurrence of cancer seems more dire, and yet after each, Stuart Scott has returned to his high-profile work at ESPN, ensuring that his private fight also has become a very public one.
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It's 2014, which means the World Cup is back—and back in Brazil for the first time since 1950. To get fans excited (as if they needed help), ESPN has released a nearly two-minute anthem for the FIFA World Cup, which the network will be broadcasting live.
It intercuts recognizable victories with abstract visions of Brazilian culture. Best of all, it makes sure to juxtapose the famous players with the street kids of today whose love of soccer is fueling the next generation of players in what is one of the world's most accessible sports. There are no words in the spot because no words are needed. Soccer is coming back to its spiritual home. Let's hope Brazil's special riot force of 10,000 troops will be able to contain all the excitement that ESPN drums up.
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Com nostalgia e antecipação, a ESPN lançou sua primeira campanha para a Copa do Mundo no Brasil. Não tem nenhuma grande ideia, além de relembrar momentos históricos de mundiais passados, misturando com cenas do futebol atual.
A ESPN diz que, em junho, o futebol voltará para a sua casa espiritual, trazendo cenas de brasileiros comemorando. Porém, prepare-se para excessivas referências carnavalescas.
É uma edição empolgante, que pode fazer até aqueles que protestam contra a Copa amolecerem um pouco o coração. Futebol é apaixonante, ainda mais quando não tem o Flluminense envolvido.
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Critics of state tax incentives to ESPN, the multibillion-dollar sports media powerhouse, say the money would be better spent on smaller companies that are in greater need.
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Você consegue se lembrar dos fatos mais importantes que aconteceram nos últimos 40 anos na política, cultura e esportes? Os ídolos que surgiram e desapareceram, momentos que mudaram para sempre os rumos da história? Alguns deles fazem parte da belíssima introdução que a Ignition Creative criou para o Monday Night Football.
Realizada em parceria com o diretor e produtor Peter Berg, ESPN e GMC, a abertura também passeia por momentos inesquecíveis da NFL e o Futebol de Segunda à Noite, que entre 1970 e 2005 foi transmitido pela ABC e desde 2006 é exibido pela ESPN, inclusive no Brasil.
A dica é do leitor Paulo Almeida Prado, que destacou a qualidade da introdução, lembrando que ela segue a mesma pegada da abertura da primeira temporada de The Newsroom. Vale o play.
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As the social network is trying to show sustained revenue growth, CBS and other broadcasters can pair video clips with ads and distribute them on the service.
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Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John Anderson and Bram Weinstein just can't figure out why Rafa is such a chick magnet around the ESPN offices. Could it be his tan? His dimples? Keep your shirts on, gentlemen, because the answer comes at the end, when we learn that it's the sweet, sweet stuff in Nadal's big, shiny cup that keeps them coming back for more. Roger Federer's commercial performances, even when he's pimping Lindt chocolates, are never as tasty.
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Football has been crucial to the American advertising-industrial complex, and with the N.F.L.’s kickoff game on Sept. 5, the marketers have been in a huddle.
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Emerging competitors, decreasing cable subscriptions and rising political opposition to bundled channels have created a precarious environment for ESPN, which is fighting back.
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Louisville’s willingness to play football games on Tuesday nights, at ESPN’s urging, began a turnaround that led to huge rewards for the university and the network.
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Spending billions of dollars for TV rights and becoming partners with universities desperate for exposure, ESPN has emerged as a sport’s puppet-master and kingmaker.
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ESPN had been working with PBS on a film about head injuries in the National Football League, whose games are shown on the sports network and represent a cherished source of revenue.
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Citing a lack of editorial control, ESPN ended its collaboration with the public affairs series “Frontline” on a two-part documentary set to run in October.
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Conforme janeiro vai chegando ao fim, os primeiros comerciais do Super Bowl começam a aparecer – ou pelo menos os teasers do que será exibido naquele que é considerado o intervalo publicitário mais caro do mundo. Para se ter uma ideia, este ano a CBS cobrou US$ 3,8 milhões por cada 30 segundos e teve uma audiência estimada em 108,41 milhões de espectadores. Antes de se chegar à final, entretanto, o campeonato da National Football League precisa de um começo, o Monday Night Football.
É no futebol de segunda à noite que acontece a verdadeira disputa para se protagonizar o Super Bowl. E para divulgar o Monday Night Football no canal ESPN, a W+K New York optou por uma pegada mais cômica, com a participação do jogador JJ Watt, do Houston Texans.
No filme, ele se atrapalha com a bola e começa a fazer uma lista mental (e desesperada) de quem estará assistindo o jogo naquele momento, todos chamados Ken. Do cara para quem ele costumava entregar pizzas a Kenny Loggins cantando uma versão de Footloose, passando pelos jogadores Ken Norton Jr e Ken Griffey Jr. Afinal, tudo se resume ao futebol de segunda à noite.
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Fox Sports 1 appears to be the stiffest competition for ESPN because of the resources of its parent and ambitions of its chairman, but it has a long way to go to match the ESPN empire.
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Net income fell 36 percent in Disney’s fiscal third quarter, to $201 million, in part because of marketing expenses for the flop “Lone Ranger.”
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ESPN's "This Is SportsCenter" is among the handful of classic sports ad campaigns of all time. Launched in 1995 by Wieden + Kennedy in New York, the campaign—originally inspired by the mockumentary This Is Spinal Tap—hasn't changed much over the years. And why would it? You don't mess with a winning formula.
The premise of the ads, as we've noted before, is that ESPN's Bristol, Conn., offices are the center of the sports universe—a surreal yet mundane fantasy world where athletes and mascots live and work together with anchors and journalists. Where other marketers portray athletes as superhuman, "This Is SportsCenter" presents them as comically, relatably human. Eighteen years and more than 400 spots later, the campaign continues.
As part of the Adweek story linked above, W+K drew up a list of its 10 favorite SportsCenter ads. Now, ESPN has one-upped its agency—devoting a whole special to its 50 favorite SportsCenter spots of all time. The show, airing this Thursday at 8 p.m. ET and hosted by Jason Sudeikis, will feature anecdotes and stories about the top 50, and fans are encouraged to vote for their favorite spot over on Facebook. Sudeikis will announce the winning spot on the show. (More than 1 million votes have been cast so far.)
Check out the program on Thursday, and click the link below for a sneak peek at ESPN's official top 10 favorite "This Is SportsCenter" commercials.
Video Gallery: ESPN's 10 Favorite 'This Is SportsCenter' Ads
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The statistician who writes the FiveThirtyEight blog for The New York Times is said to be moving that franchise to ESPN.
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Mr. Olbermann, a versatile anchor who ended a stormy tenure at the cable giant 16 years ago, said he would host a late-night sports show on ESPN2.
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The move to bring back Keith Olbermann, a former co-anchor at ESPN, was the result of 14 months of intense discussion within the network and its parent, the Walt Disney Company.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
