Amazon’s third-party marketplace has helped transform the ecommerce platform into the single-largest source of online goods for American consumers. But that transformational growth has come at a cost. On one end of the spectrum, shoppers have more than 500 million products to choose from, which is far more than any physical retailer could ever stock….
Afterpay will introduce ads to its app for the first time with a new option that lets retailers buy featured placements for promotions and products through a pay-per-click model. The Australian buy now, pay later platform said the move comes after early tests showed that Afterpay Ads achieved a 20% lift in sales as compared…
When it comes to marketing on TikTok, the most successful brands know how to build community before pushing purchases. But when every cooking video, makeup tutorial and viral trend adaption is a potential sale, the social platform has turned to Shopify to make it easier for brands and creators to move down the marketing funnel….
Instagram began testing ads in its Instagram Shop tab earlier this month, and it was apparently satisfied with the results of the test, as the option will begin rolling out globally Tuesday (Aug. 24) in countries where the tab is available. Ads will appear as tiles on the homepage for the Instagram Shop tab, and…
World Wrestling Entertainment fans who can’t wait for the doors to the new SummerSlam Superstore in Las Vegas to open at 11 a.m. PT/2 p.m. ET Thursday (Aug. 19) can get a 30-minute jump via the WWE Instagram account. An Instagram Live Shopping experience at 10:30 a.m. PT/1:30 p.m. ET Thursday will enable fans to…
Google has prolonged the life of third-party cookies on its popular Chrome browser to 2023, but the end is still coming. To continue delivering online ads with precision, large companies from PepsiCo to Procter & Gamble are seeking ways to collect first-party data in a shopper-friendly fashion. One popular method is direct-to-consumer platforms. Last week,…
In 2017, serial entrepreneur Madeline Fraser was engaged and in need of a wedding ring. But not just any piece of jewelry would do–she wanted something that reflected her personality. After shopping around, visiting all the usual suspects both online and off, Fraser said unsatisfied with what she found on offer. She even searched for…
Among the bread bakers, pet adopters and Home Depot DIY regulars who sought comfort during quarantine, a strong market of trading card fanatics also emerged. And ecommerce platform eBay is still reaping the benefits. Top line While eBay is historically a hotspot for collectible goods, the platform saw a 142% increase in sales within the…
When CEO Marisa Zupan and her co-founders started United Sodas of America last year, they asked themselves: “What should shipped soda be in the 2020 era?” The answer to that question is a variety of 12 different flavors of soda, like Cherry Pop and Young Mango, that are organically sweetened and only 30 calories. What…
Instagram will begin testing ads in the Instagram Shop tab Monday (Aug. 9). The test is limited to advertisers in the U.S., with participating brands including Away, Boo Oh, Clarepaint, Deux and Donni Davy. Ads will appear on the homepage for the Instagram Shop tab, and clicking on them will bring users to a product…
As more people and companies migrate from California to Texas due to increasing costs in the Golden State, the companies that provide services to them are following their lead. Among them, furniture subscription service Fernish, which is entering the Austin market. The startup’s service in the Texas capital follows an expansion in Dallas-Fort Worth in…
Publicis Groupe and TikTok have formed a partnership with the aim of helping brands extend their ecommerce strategies through the video platform as it aims to grow its shopping culture and commerce community. With Publicis becoming the founding commerce agency partner for TikTok, the pair will work together to educate brands and marketers on insights,…
The world’s largest retailer, Amazon, has experienced continued growth. Notably in the last two years, it has acted as a lifeline to many around the world when physical shopping was not possible and its entertainment platform was in higher demand than ever as people were forced to stay home. As a result, Amazon has remained…
Ecommerce giant Amazon revealed at the close of trading today that net sales for the second quarter increased 27% year over year to about $113 billion from nearly $89 billion, while net income grew to $7.8 billion from $5.2 billion. Top line Though the technology conglomerate continued its growth trajectory during its most recent fiscal…
Accenture Interactive has made its first Italian-based acquisition with the commerce boutique fashion and luxury specialist Openmind. The acquisition of the Monza-located business will aim to strengthen Accenture Interactive’s offer of cloud-based commerce experiences at scale, as demand grows from clients seeking to enhance their digital touchpoints to consumers. Openmind offers a multidisciplinary consulting service…
The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns…
Twitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business’ profile where they can showcase their products. When people visit profiles that have Shop Module enabled, they can scroll through a carousel of products and tap on them to learn more or complete the purchase…
Megan Thee Stallion is not a woman of subtlety. Since the singer and songwriter blew up on TikTok in 2020 with her song Savage, she has partnered with Nicki Minaj to release WAP and rested comfortably on the top of the charts from Billboard to Spotify. Megan Thee Stallion’s presence is a reminder to casual…
Pinterest followed up on the introduction of its Creator Code in April by giving creators ways to monetize their content on its platform. The company said it saw product searches skyrocket by 20 times on its platform at the end of last year, and it found that Pinners are 89% more likely to exhibit shopping…
As a longtime lifestyle contributor at NBC’s Today show, Jill Martin’s job is to act as a filter between people and products. Throughout her career, consumer trends and commerce technology have faced constant evolution, but Martin has always leaned into a simple thesis: shopping does not have to be complicated. Top Line Her latest endeavor…
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