Two profiles exposed face to face / Deux profils face à face

profil2002 profil2013
THE ORIGINAL? 
Massin exhibition at UQAM design center – 2002
Graphic Designer : Stéphane Huot (Canada)
LESS ORIGINAL
Drama played at Avignon Festival – 2013
Graphic Designer : Pascale Manns (France)

Your copycat is served / Sur un plateau!

plateau2012 plateau2014
THE ORIGINAL? 
Seattle weekly’s dining guide – 2012
Source : Invisible Creature
Design Studio : Invisible Creature, Seattle (USA)
LESS ORIGINAL
N-Py.com (sky passes) – 2013
Source : N-Py.com
Agency : Hôtel République, Toulouse (France)

In hot water? / Vous en reprendrez bien une tasse?

mug2009goldendrum mug2013publicis
THE ORIGINAL? 
Greenpeace Thermo Sensitive Mug – 2009
Source : Golden Drum SILVER, NY Fest Shortlist,
Agency : Next Advertising (Romania)
LESS ORIGINAL
WWF Global Warming Mug – 2013
Source : CB News, DOC News
Agency : Publicis Conseil (France)

Digital car crashes / Une ressemblance accidentelle?

Click here to view the embedded video.

Click here to view the embedded video.

THE ORIGINAL?
Auto Plus Delima Marsh Car Insurance (Banner) – 2009
Source : Ojo de Iberoamérica BRONZE via Tytpol Zeitung
Agency : Ogilvy & Mather (Colombia)
LESS ORIGINAL
Bradesco Seguros Insurance Company (Mobile Ad) – 2012
Source : Cannes Mobile GOLD LION
Agency : Almap BBDO Sao Paulo (Brazil)

Something to smile about? / Pris la main dans le sac?

smilebag1 smilebag2
THE ORIGINAL?
Joupi Toy Store Smiling Bags – 2011
Source : Adsoftheworld, YouTube
Agency : Euro RSCG 360 (France)
LESS ORIGINAL
Mc Donald’s Happy Meals Smiling Boxes – 2012
Source : Packaging of the World
Agency : TBWA (Thaïland)

iphone apps that allows you to undress people / Le coup du voyeur vu et revu

iphone1 THE ORIGINAL?
Fake Iphone Application to undress people / I-Nude
http://www.whoisthebaldguy.com/ – 2009
Click here to see this video : YouTube.
Country : USA
iphone2 LESS ORIGINAL
Viral Video advertising a fake iphone app that
allow you to undress people.
Nomao Augmented Reality Search Engine – 2010
Click here to see the video : Wat TV,
Country : France
inude LESS ORIGINAL
Nude-It iphone app that allows you to see
the underwear of people in front of you
Presselite.com – 2010
Click here to download it : Nude-It
Country : France
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Fishing ideas in the same waters / Économie d’énergie créative

THE ORIGINAL?
The Greenpeace Screensaver – 2007
Source : German ADC and IAA Responsibility awards
Agency : Demner Merlicek & Bergmann (Austria)
LESS ORIGINAL :
Yaqu Pacha “Save the ocean” Screensaver – 2008
Source : EPICA Award Interactive – Gold
Agency : Serviceplan Gruppe GmbH (Germany)
Cette idée ils n’ont pas été la repêcher bien loin au fond des océans mais dans le club des AD allemand de l’an dernier.