Hasta La Creative!

Johannes Leonardo explores the meaning of the term “superstar” and celebrates Adidas’ original Superstar shoe from 1969, while trotting out a slew of celebrities, in a new 90-second spot entitled “#OriginalSuperstar.”

Those celebrities aren’t just current and former athletes; NBA player Damian Lillard makes an appearance, along with David Beckham, but so do Pharrell Williams and Rita Ora. It’s a sign of the brand moving away from an athletic-wear image and hyping up its fashion cache. “If you think a superstar is standing on stage, filling up stadiums, and selling out concert halls,” Ora begins at the opening of the spot, and the rest of the 90 seconds follows the same basic formula. Each celebrity begins their own “If you think a superstar…” statement before passing it on to the next, until Pharrell finally concludes, “…then I am not a superstar.”

Over the course of the 90 seconds the repetitive, onanistic approach becomes a little grating. The self-congratulatory statements hint at the question “What is a superstar?” but, ultimately, the ad doesn’t say anything of substance on the (rather facile) subject. This would be a bit more excusable in a quick 30-second spot, but ninety seconds of celebrities musing about nothing in particular begs the question, “Where have we seen that before?”

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David Beckham is certainly no stranger to advertising, but as far as we’re aware this is the first time the former soccer superstar has appeared in an ad for booze.

Beckham stars in the new spot for Haig Club Whisky, which was directed by Guy Ritchie. The ad sees Beckham partying it up at a remote estate in the Scottish highland — the kind of swanky real estate its fair to assume he and wife Victoria Beckham actually own — after meeting up with a group of friends. Beckham doesn’t speak in the ad (there’s no dialogue, actually) but he’s still the focus of attention, with Ritchie mostly keeping the camera focused on the star in the well-shot ad. No word yet on which agency was responsible, but we will update if/when we receive that information.

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Epic ads are crowding the field ahead of Thursday’s World Cup kickoff, but Adidas doesn’t mind just having a little fun, sometimes.

This spot from the official sponsor, via TBWAChiatDay, finds retired giants of the game David Beckham (age 39) and Zinedine Zidane (41) bored while watching whippersnappers Gareth Bale (24) and Lucas Moura (21) playing EA Sports’ 2014 FIFA World Cup video game. The old men challenge the young men to kick a ball around in real life, and the foursome proceed to trash Beckhingham Palace, the posh home Becks used to occupy with his wife Victoria (before they moved to a much more expensive one).

The roguish spot is a welcome respite from anxiety-ridden opuses like Nike’s animated takedown of knockoff players, or Beats by Dre’s ode to pre-game rituals, or Adidas’s own Messi nightmare, or the brand’s PETA-trolling cow-heart campaign.

It is a game, after all. And given that it’s one where players tend to tap out well before 40, it’s nice to see age trump beauty for a change.

Nothing like a little beat-dropping to wind down the day. So, let’s let Montreal native and renowned producer/mixmaster DJ A-Trak (just watch this from 16 years ago) do his thing for a minute in a new Sid Lee spot for adidas Originals, which is part of a larger global campaign for the brand called “Unite All Originals.”

While the days of Daft Punk, Snoop and David Beckham joining forces in the name of geekdom may have long since gone, the party continues in Sid Lee’s world with the aid of A-Trak, retro visuals by French artist SoMe (who also directs the clip) and a horde of hip youths. And, thanks to the clever editing and digital production work from partners such as B-Reel Stockholm, the interplay between music and visuals provides for a fairly hypnotic experience. Hey, we’ll take this over the usual late afternoon stupor any day. Credits after the jump.

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The Beckhams are certainly hot names in the advertising market these days. But while David Beckham has been cutting some endorsement deals, wife Victoria is going all out and showing it for Giorgio Armani’s 2009 spring/summer lingerie.

Last year, David Beckham made his own line of commercials but today, with photo edits pretty obvious, it is the time of Victoria Beckham to take the spotlight.

Victoria was airbrushed in the photos, and her tiny balls turned into melons, her complexion is immaculate and we don`t even have to mention her perfect figure. Truth be told, these curves suit her and we hope she will conclude the same thing and put on a few pounds.

(Source) Javno