Hasta La Creative!

Tom Jones’ 1971 hit “She’s a Lady” was a braggadocio anthem to all the men who’d found the right kind of woman—the kind who has “style and grace,” but, and this is important, “always knows her place.” 

Of course, the Paul Anka-penned song wasn’t really about a woman—the titular lady could be anyone—but about a man. That man, in 1971, as second-wave feminism was spreading, had managed to find a lady who would rather go to dinner with him than join NOW. 

In any case, that’s exactly why H&M’s use of the song—a new version from duo Lion Babe—in this new ad is so wonderful. H&M has created a feminist anthem soundtracked by a classically misogynist song, for a spot meant to redefine how you think women should look, act and think, where they stand in society, etc. 

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It’s a little unusual to see David Beckham in an ad wearing anything beyond his tighty-whities.

For years, the H&M undergarment pitchman and former soccer great has been showing off his midriff, but he adds some pool hustle to the usual swagger in this new ad.

Marc Forster, the man behind films like Monster’s Ball and World War Z, directs “Becks” in a “short film” (UGH) attributed to U.K. agency Strange Cargo.

Beckham doesn’t bend much in promoting the retailer’s “Modern Essentials,” but it’s nice to see a man enjoying his retirement.

It's a good week to be the Bündchen-Brady offspring. Their already-considerable trust funds likely just got even fatter, as their telegenic, brand-bait parents—that would be supermodel Gisele and football star Tom—busted out their latest advertising work for H&M (hers) and UGG Australia (his).

In Gisele's singing debut—or digitally enhanced talk-singing debut, if you will—she does a cover of the Kinks' iconic "All Day and All of the Night" to promote H&M's rocker-rific fall clothing line. (There's a Unicef tie-in so you can feel good about buying her version on iTunes.) The teaser video of the 33-year-old Brazilian bombshell landed just ahead of the TV, print, online and outdoor ads debuting next week.

Brady, meanwhile, continues his UGG for Men sponsorship with a mini-walk through his career from high school gridiron standout to Super Bowl champ. The spot, "For Gamechangers," from M&C Saatchi in Los Angeles, will rotate for four months with other ads starring guys whose better halves haven't graced the Sports Illustrated swimsuit issue. Still, they're being billed as inspirational dudes (who wear UGGs?).

Check out both spots below.

UGG CREDITS
Creative: M&C Saatchi
Media: KSL Media
Social Media: 360i
Public Relations: M&C Saatchi PR

It would be nice if we didn't live in a world where this is considered news, but for better or worse, it is. H&M has selected a swimwear model who actually has a normal human body. Jennie Runk, a size 12 from America, will appear in this season's beach-related advertising for the brand. "She is absolutely gorgeous and has a normal body. How refreshing," writes one commenter on the Ford Models gallery of photos from Runk's H&M shoot. Like many fashion brands, H&M has been criticized in recent years for featuring "unhealthily thin" models in ads. H&M even used CGI to create waifish bodies that models' heads could be dropped on to as needed. However, brand reps seem to be downplaying Runk's body type by saying she was simply the best pick for the ads. "Our aim is not to convey a certain message or show an ideal," H&M spokeswoman Jennifer Ward tells Quartz.com, "but to find a model who can illustrate this collection in an inspiring and clear way." More photos below.

Sejamos justos nesse blog. Já que a KIA nos deu 5 horas de Adriana Lima, vale dizer que a H&M vai colocar homem de cueca no intervalo do Super Bowl. OK, não é um qualquer, é o David Beckham.

O que mais me intriga não é colocar homem de cueca no intervalo de uma atração essencialmente masculina – tem mulher que gosta de futebol americano e também tem gente (estranha) que lê Men’s Health – mas sim que a H&M precisa vender muita roupa de baixo (12.95 dólares cada) para justificar o investimento de US$ 3.5 milhões

Post originalmente publicado no Brainstorm #9
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