Hasta La Creative!

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as he attempts to name potential business ventures.

Ortiz, who’s already founded Big Papi’s Kitchen, is the new centerpiece of the new SC@Night campaign from ESPN and 72andSunny. The campaign is built around highlighting the fans, athletes and celebrities who watch late night SportsCenter. In this video spot, Ortiz brainstorms new business names while watching Stan Verrett and Neil Everett reel off zingers, much to the chagrin of Eduardo Rodriguez and David Price.

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Cocaine Bear wants you to visit the Kentucky for Kentucky Fun Mall. Lumber on down, y’all!

Or at the very least, check out the 175-pound stuffed creature (aka, Pablo EscoBear)—which perished 31 years ago after ingesting 40 kilos of cocaine that fell from a plane in a botched smuggling operation—in the goofy TV commercial below.

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All delegates, superdelegates, former college basketball coaches and garden variety political junkies attending next week’s Republican National Convention will be greeted by an unusual and unavoidable sight: Sen. Ted Cruz going in for a passionate kiss with presumptive presidential nominee Donald J. Trump. 

A non-profit advocacy group called Planting Peace placed the ad directly outside the entrance to the convention at Cleveland’s Quicken Loans Arena as a “message to the GOP.”

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Follow the rolling ball!

There’s no furniture in this artsy ad for Swedish furniture store Ikea, but there is an attractive glass orb that rolls clack-clack-clack across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that’s something.

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Some of the top creatives in the ad business have been weighing in on this year’s loony presidential election—and predictably, they haven’t been lining up with Trump.

Droga5 has been doing advertising for Hillary. And now, Jeff Goodby and Rich Silverstein—the co-founders of Goodby Silverstein & Partners in San Francisco—have made their own ad for this campaign season, wondering aloud whether Donald Trump is qualified to be president—over slow-motion footage of Trump infamously using a water bottle to mock Marco Rubio back in February.

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Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there’s something more important—their feet.

Under Armour is out with a new campaign from Droga5 titled “It Comes from Below,” promoting the brand’s shoes. It launches this week with an ad for the Washinton Nationals’ new namesake Harper One cleats (which, naturally, the Nats’ right fielder will be wearing at Tuesday night’s All-Star Game).

In the commercial, Harper stands at the plate in an empty field, practicing his swing. The voiceover rattles off his impressive accomplishments by the numbers—precocious gains as a teenager, impressive averages, a unanimous MVP selection—all while his bat cracks against the ball again and agin, punctuating each data point.

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Who are the faces of Meals on Wheels? 

For its first national integrated campaign, created by Anomaly and supported by the Ad Council, Meals on Wheels is seeking volunteers to serve the elderly population in the U.S. The commitment isn’t big, and they’re not asking for mone. What they want is your lunch hour. 

“America, Let’s Do Lunch” puts a warm and upbeat spotlight on the people who benefit from Meals on Wheels. You’ll meet a retired school psychologist with a contagious laugh, a woman who surrounds herself with flowers, a couple who’ve knitted their wedding photo onto a pillowcase, and more. 

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Years into its ongoing and successful “Love” campaign, Subaru has been named Kelley Blue Book’s 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it’s looking back—at scenes from its most beloved Carmichael Lynch spots, in a warm commemorative message for the people who love it best … and maybe for some new drivers, too. 

“Proud to Earn Your Trust” kicks off with a throwback to “Subaru Heaven” (itself already nostalgic and heartfelt) but also features that glorious sunset shot from “Welcoming Party,” as well as moments from “Baby Driver,” “Honeymoon” and “Back Seat.”

Its storyline explores the times when people especially appreciate having a Subaru—road trips, childhood benchmarks, even accidents. It warmly concludes, “Every Subaru is built to earn your trust … because we know what you’re trusting us with,” followed by closing copy that winks to the campaign’s theme: “Love. It’s what makes a Subaru a Subaru.” 

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Ever since Lipton’s Brisk Iced Tea abandoned its inescapable ’90s “That’s Brisk, Baby!” ad campaigns from J. Walter Thompson that featured claymation celebrities, its marketing has focused almost entirely on attracting urban teens by collaborating with street artists. These campaigns have included everything from custom iced tea cans to interactive murals to Brisk Bodega pop-up shops focused on art and music and even a dedicated Tumblr blog.

To help launch one of its newest flavors, Pineapple Passionfruit, Brisk continues its run of urban-themed stunts by going after the trendy and loose-with-cash sneakerhead market.

The PepsiCo-owned brand tapped sneaker artist Dan “Mache” Gamache of Mache Custom Kicks (whose clients include the likes of LeBron James and Kanye West) to design the first-ever Brisk sneakers. But as with Nike’s recent Krispy Kreme shoes, Mache will be customizing only a few pairs of the sneakers, as the brand feels that “keeping these kicks super rare taps into the culture of sneaker hunting.” 

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Perhaps unsurprisingly, six out of 10 Spaniards think mechanics are liars, according to the Spanish Organization of Consumers and Users (OCU). The country’s economic crisis has only exacerbated that belief. 

Midas, though, claims to have built its reputation on transparency and sincerity. To give that notion salience, Proximity Madrid subjected its mechanics to a Minority Report-style lie detector test. 

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