Hasta La Creative!

Years into its ongoing and successful “Love” campaign, Subaru has been named Kelley Blue Book’s 2016 Most Trusted Brand and Best Overall Brand. And to look ahead, it’s looking back—at scenes from its most beloved Carmichael Lynch spots, in a warm commemorative message for the people who love it best … and maybe for some new drivers, too. 

“Proud to Earn Your Trust” kicks off with a throwback to “Subaru Heaven” (itself already nostalgic and heartfelt) but also features that glorious sunset shot from “Welcoming Party,” as well as moments from “Baby Driver,” “Honeymoon” and “Back Seat.”

Its storyline explores the times when people especially appreciate having a Subaru—road trips, childhood benchmarks, even accidents. It warmly concludes, “Every Subaru is built to earn your trust … because we know what you’re trusting us with,” followed by closing copy that winks to the campaign’s theme: “Love. It’s what makes a Subaru a Subaru.” 

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