Hasta La Creative!

Visual effects studio The Mill and Hollywood director Justin Lin (The Fast and the Furious 3-6) have collaborated on the latest film in Google’s Spotlight Stories—a series of immersive movies made uniquely for mobile. This one is groundbreaking because it combines live action and computer graphics in a 360-environment—and it required a completely new kind of camera rig that The Mill invented to give Lin the 360-degree live-action shots he needed.

The film, titled HELP, features aliens in a cityscape. But the narrative unfolds differently for every user, as you watch it on your mobile device—and move the device around to see different parts of the scene around you. (In this way, it approximates virtual reality.) The film is available for free with the new Google Spotlight Stories app via Google Play (and will be soon be on iOS via the App Store).

You can see a linear version of part of the film here:

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As you can see in the behind-the-scenes video below, The Mill developed a proprietary software solution called Mill Stitch that takes images from multiple cameras and “stitches” the output into a continuous 360-degree view. This helped the director and cinematographer see the entire world they were filming as it happened. The Mill then combined the live action with the vast CG environments in postproduction.

Google’s Advanced Technology and Projects (ATAP) unit is behind the Spotlight Stories program. (Yes, the group’s tagline really is “We like epic shit.”) “Collaborating with Google’s ATAP team of experts and with such an acclaimed live-action director as Justin Lin allowed The Mill to flex its creative and technical muscles to solve new and complex challenges,” says The Mill CEO Robin Shenfield.

“It’s been, to say the least, a colossal learning experience and given us very valuable insight into the technical and creative challenges involved with new immersive and VR filmmaking. It’s a perfect fit for us to be at the epicenter of a new format and pioneering a new way of telling stories.”

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Mother and client Stella Artois released a series of spots this week that put a light twist on the sentimental holiday classic: real-life stories starring real-life people!

The campaign, which will roll out over the globe in the coming weeks, centers on a series of short films illustrating truly unexpected gifts in an effort to showcase “loss and redemption, love and community, timeless romance and artistic beauty.”

Here’s the first film, “Lights,” which coincidentally stars the owner of a Christmas tree farm:

Three more below.

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New Career Opportunities Daily: The best jobs in media.

This newly released PSA created by Mekanism for a tiny, no-name client known as the United States government includes quite a few famous faces aligned behind a single cause: reducing sexual assault rates via personal responsibility.

In fact, the spot begins with some (literal) in-your-face testimony from everyone’s least favorite fictional creative director:

The release tells us that Mekanism “developed the It’s On Us campaign’s concept, creative, and design” with production help from The Mill and Park Pictures while the White House brought the power of celebrity to bear on the project.

Like most PSA campaigns, this one includes multiple elements encouraging viewers to get involved.

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New Career Opportunities Daily: The best jobs in media.

Afin de résumer tous les grands projets sur lesquels les équipes ont pu travailler au cours de l’année 2013, The Mill, studio américain spécialisé dans les effets visuels, propose un showreel d’une grande qualité. Un montage superbe réunissant divers travaux dont nous avons pu parler à découvrir dans la suite.

Se você já viu algum filme da campanha Tall Tales, deve ter percebido que as lendas contadas em torno de John Jameson seguem uma pegada Chuck Norris Facts. O fundador da marca de uísque que leva o sobrenome de sua família já salvou sua criação de se perder no oceano, livrou uma jovem das garras de um gavião e impediu uma cidade de ser engolida pelo fogo. Agora, em sua aventura mais recente, ele resolve domar um cavalo de ferro.

É claro que seus grandes atos são uma consequência de algo muito maior, salvar o uísque, o que torna tudo muito mais divertido, assim como a maneira cool como o personagem resolve tudo. A campanha é da TBWA/Chiat/Day e, para este novo filme, os efeitos especiais são do The Mill.

Post originalmente publicado no Brainstorm #9
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Comme désormais chaque année, voici le nouveau showreel 2012 de la référence en post-production et VFX, le studio The Mill. Une sélection des meilleurs travaux développé par la filiale américaine depuis leurs bureaux basés à New York et Los Angeles. A découvrir en images et en vidéo HD dans la suite.

Voici la nouvelle campagne publicitaire de Nike Football a l’occasion de l’Euro 2012. Intitulée « My Time is Now », elle s’articule autour des nouveaux talents et de nombreux joueurs Nike comme Cristiano Ronaldo ou Franck Ribéry. Produit et réalisé par Wieden Kennedy et The Mill. A découvrir dans la suite de l’article.

Voici la nouvelle et superbe campagne TV du constructeur Audi pour 2012. Produit par l’agence Kempertrautmann et réalisé par Christopher Hewitt, la post-production a été confié au studio The Mill et la bande son à Ben Lukas Boysen et Ludovica Nardone. A découvrir en images dans la suite.

Previously on Fubiz

• The Mill Showreel 2012
• Holi Slow Motion
• Offf Istanbul 2012

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Comme chaque année, le studio The Mill nous présente son nouveau showreel 2012. Avec une sélection de leurs meilleurs travaux sur le morceau Velvet de The Big Pink, The Mill nous rappelle à quel point leurs différents studios sont des viviers de talents.

Previously on Fubiz

• Offf Istanbul 2012
• Fubiz Awards – Advertising
• Toyota – It’s Reinvented

Copyright Fubiz™ – Suivez nous sur Twitter et Facebook

Une superbe campagne pour IBM afin de montrer la gestion des données virtuelles et mondiales. Une réalisation sous forme de data-visualisation par James Frost (clip d’Ok Go et de Radiohead). Produit par l’agence Ogilvy & Mather NY, sous une post-production du studio The Mill.

Previously on Fubiz

• Honda Civic Campaign
• The Mill Showreel 2010
• Guinness – Bring it to Life