Hasta La Creative!

Who are the faces of Meals on Wheels? 

For its first national integrated campaign, created by Anomaly and supported by the Ad Council, Meals on Wheels is seeking volunteers to serve the elderly population in the U.S. The commitment isn’t big, and they’re not asking for mone. What they want is your lunch hour. 

“America, Let’s Do Lunch” puts a warm and upbeat spotlight on the people who benefit from Meals on Wheels. You’ll meet a retired school psychologist with a contagious laugh, a woman who surrounds herself with flowers, a couple who’ve knitted their wedding photo onto a pillowcase, and more. 

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If you don’t own a Lenovo Yoga 2 tablet yet, perhaps this spot may inspire you to go ahead and purchase one. From global agency We Are Social, the campaign enlists street artists to take over the streets of Singapore, simply creating their work by using the Yoga 2 built-in projector. The feature of the Yoga 2, dubbed the Pico Projector, brings the artists’ visions to life and seems to capture the local community. We Are Social also built up anticipation for the project via a Facebook Event page and an Instagram account.

Regarding the campaign, which showcases some fun artwork, We Are Social creative director Sharim Gubbels says in a statement, “Technology has always opened up new avenues for artists to explore, and at times even pushes the boundaries of art itself. This is a perfect example of it. By using the versatility and freedom the YOGA Tablet 2 Pro provides, we want to give the audience a different way of experiencing art, and show them stories about their city they might have never even thought about. Hopefully, this is just the beginning.”

You’ve heard of Vine, right? Of course you have–and we’ll go out on a sturdy limb in suggesting that most of our readers probably don’t think of Twitter’s six-second loop tool as the Next Big Thing in digital marketing.

This week, however, the company unveiled the latest step in its campaign to appeal to those of the agency persuasion: loop counts.

What does that alien phrase mean? Metrics to measure how many times people have clicked on given “vines” have been around for a while, but this one tells us how many times a given clip has looped–and it somehow controls for the “open tab” factor as well. The idea is that viewers will watch the most compelling Vines loop repeatedly, thereby increasing brand retention, etc.

In short, we can now get a better sense of how much Vine campaigns are worth–and, given recent agency trends focusing on more accurate measurement for social media campaigns, some think that this means more shops will have to take Vine seriously.

A few marketing experts weigh in after the jump.

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New Career Opportunities Daily: The best jobs in media.

It's not so strange for folks to bring cookies, cakes and candies to work and share them with colleagues. But for job applicants to prepare treats and serve them to prospective employers before even landing an interview? Not exactly business as usual.

Still, that's how Crystal Nunn applied for a junior designer position at We Are Social in London last August.

Nunn, an avid baker, prepared a batch of cookies using ingredients from Beyond Dark chocolate, a brand cofounded by We Are Social creative director James Nester. She designed a special box for the goodies labeled "Beyond Ideas," attached a thumb-drive containing her traditional résumé and portfolio, and hand-delivered the package in a brown wrapper marked "Urgent." Within an hour, We Are Social contacted Nunn for an interview; she got the job—and Beyond Dark, suitably impressed, sent her some chocolates and consulting work.

"The great thing about cookies is that they're perishable, so people are going to have to deal with it, even if it's just to throw them away," Nunn tells AdFreak. "Plus, who doesn't like cookies?"

Elaborate résumés and job applications are all the rage. Along with Nunn's cookies, notable examples include a detailed, Lego-esque model sent by a prospective account-service intern to ad agencies, and an impressive series of Grand Budapest Hotel trailers created by media artist Youyou Yang to demonstrate her filmmaking skills to Wes Anderson.

"If there's a place you really want to work for, show them why," Nunn says. "Build a rapport with them by having a voice—comment and share what they put on their blog and social media channels. Go above and beyond. Find out who your future bosses will be and tailor you job application to them.

"I've done the sending digital CVs online, 100 a day in some cases, and it's really not effective when you're competing against hundreds of other applications. You need to blow the rest out of the water and do something different. Think outside the box."

And if you do think inside the box, don't forget the cookies!

@doodlefool Thanks so much for your wonderful box of @BeyondDarkDrops cookies. You will have to come in and meet us! pic.twitter.com/SKaFcd3GUv— Graham Jenks (@TheButchersDog) August 12, 2013

@TheButchersDog @BeyondDarkDrops Hi Graham, I'm so glad you like it, I would absolutely love to come in and meet you!— Crystal Nunn (@doodlefool) August 12, 2013

@TheButchersDog @doodlefool They look amazing & beautifully presented! Does this mean we've played a part in a new professional relationship— Beyond Dark Drops (@BeyondDarkDrops) August 12, 2013

Via Design Taxi.