Hasta La Creative!

When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere?

A snack brand called Halfpops wants to help—partly by stoking fears that highly advanced artificial intelligence will rise up and kill us one day (soon) and partly by offering sustenance to the robofighting code ninjas among us. These two groups need each other to survive, says Halfpops.

That’s the premise of the brand’s new digital ad campaign, which teases the concept of Armageddon. It’s all in fun, though, so there’s really no need to worry about death by cyborg (at least not yet).

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A horned, hairy monster represents a pre-teen’s ravenous appetite which, left unchecked, swells to Godzilla-esque proportions in the first-ever ad campaign for Foster Farms Corn Dogs. On the plus side, that furry freak is a beast on the soccer field (we’d pick him for our team any day!)—and the middle-schooler jonesing for a snack never once morphs into Marilyn Monroe:

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Short film maestro PES has just signed with BlinkInk, a sensible arrangement that positions the guy who made Honda’s Emmy-nominated “Paper” under the same roof as the Layzell Bros (of Harvey Nichols’ “Shoplifters”) and Greg Barth (whose Hello Play! 360-degree video has the kind of dreamworld weirdness that Michel Gondry pines for).

To celebrate—because we’ll take any excuse to celebrate—we’ve compiled this handy retrospective of ads PES has directed over the years. 

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MeUndies, the makers of perfectly serviceable skivvies, just inked a sponsored ambassadorship with esports team the Immortals … after discovering that one of its members doesn’t own underwear. (Wait. We’ll get there.) 

This week, they released an ’80s-style dating video about finding love. In your pants. 

Titled “Perfect Pair: The Quest for Immortal Love,” it was shared on Facebook and features Huni, Reignover, WildTurtle, Pobelter and Adrian against a laser backdrop, the kind you probably chose for a school picture at some point, if you were stylin’. 

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Take a vacation to Minnesota? Nah, it’s too cold and dreary with all that snow and dreary-ness. Brrr…

To combat this common misperception, Explore Minnesota Tourism tricked out a pair of steel shipping containers for an immersive campaign that invites prospective visitors to “sample” a pair of the state’s diverse attractions and share their experiences via social media.

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There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds of home runs—and countless moments of inspiration for fans.

The Seattle Mariners are celebrating Ken Griffey Jr.’s induction into the Major League Baseball Hall of Fame this past Sunday with an emotional long-copy print ad that tries to capture some of the star’s many contributions to the sport—and the city’s reputation.

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Kleenex’s “Someone Needs One” campaign is back with an emotional back-to-school video designed to make you need some Kleenex.

Heading back to school is always an emotional time for kids, but the stakes are higher when you’re transitioning to a new school—so Kleenex targeted the switch from elementary to middle, which may well be the worst transition of them all.

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Platypi have always been our favorite example of the weirdness of evolution. And while we laugh, it’s easy to forget that nature makes us the way we are for reasons we can’t always gauge. Humans specifically have changed their habits so quickly that our bodies haven’t quite had time to compensate. 

That’s why agency Clemenger BBDO Melbourne and Australia’s Transport Accident Commission (TAC)—alongside artist Patricia Piccinini—created Graham, a human designed to withstand crash forces. 

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Domino’s wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it’s trying hard to make things right. 

For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it’s extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who’ve overpaid in the past. 

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Back in June, Reid Sheehan Latimer + Crew made this “Yoga” spot for Yelp, positioning the review network as the place people go to find businesses that meet their needs (instead of where assholes and aspiring Internet comedians go to whine about bad service).

The spot’s yoga instructor merited his own Twitter feed,  the spot’s back with a remix, giving you even more of the rotund yoga instructor who has mastered The Weeping Cobra and generally making everyone around him uncomfortable.

The resulting clip includes footage not seen in the original spot, along with a house drum loop, cartoony overlaid animation, and a splash of Auto-Tune on the bad yoga instructor’s vocals.

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