Hasta La Creative!

Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills’ first new breakfast cereal in nearly 15 years.

Created by an agency with an appropriately beastly name, New York’s Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast’s real-fruit taste. (Hence the tagline “Humans can’t resist.”)

In this spot, for example, a horse does the whispering for a change:

Nice hoof-work there! Here’s an explanation of the creative strategy, straight from the horse’s mouth:

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