Which way to the bar car? John Jameson returns in another fun, rollicking tall tale from TBWA\Chiat\Day, this time rescuing comely lasses and barrels of his namesake Irish whiskey from a speeding 19th-century train. The Iron Horse engine, however, shoots over a cliff and falls into the sea, where it smashes a Prussian ship and sends the would-be invaders sinking to the bottom. Poor Prussians, I bet they got swallowed by a giant octopus. Kidding, of course. I know the octopus is fictional, just like Prussia. (I'm not seeing it on the Google Maps, people! Oh, there it is in Pennsylvania.)
Here’s a creative way to highlight an issue as mundane as cramped working conditions. Instead of using computer-generated special effects, agency Dare creates optical illusions through custom set design in new ads for the British Columbia Children's Hospital Foundation. The skewed perspectives and furniture are properly disorienting (it's like they put a hospital in Willy Wonka's house), and the spots illustrate the hospital's current space issues in a way that might have proven too distracting with digital effects. Check out one ad below, watch another after the jump, and read more about the effort over at Adrants.
It's a dispute petty enough to be a subplot on The Office. WNEP-TV, the ABC affiliate for the show's hometown of Scranton, Pa., is refusing to run a TV spot for Dunder Mifflin paper products during the Oscars. Why? Most likely because the fictional brand is too connected to rival network NBC. A de-fictionalized version of the show's paper brand has been sold in real life since 2011 by Staples-owned Quill.com, thanks to a licensing partnership with NBCUniversal. A Quill.com representative tells Adweek that WNEP won't air the Dunder Mifflin ad "apparently because of the brand’s NBC ties." WNEP declined to comment on whether it had rejected the ad, citing corporate policy. A similar ad just ran during the Super Bowl, apparently thanks to Scranton's CBS affiliate, WYOU-TV, being less finicky about the brand's background.
In another Office-esque twist, Dunder Mifflin's ad has found a new home during the Oscars broadcast on ABC affiliate WUTR in Utica, N.Y.—home of Scranton's rival branch in the show. As for the new spot itself, "The Battle" is a fairly straightforward follow-up to the brand's "Paper Fight" Super Bowl debut, featuring more white-collar grunts attacking one another with paper weaponry. It's like the perfect metaphor for an ad-placement spat. PR agency Olson is leading strategy on the campaign, and both ads were created through crowdsourcing platform Tongal.
While TNT has set the bar pretty high for interactive stunts in public spaces (in Holland, at least), there's still something charming about this "Best Bus Stop Ever" video from mobile firm Qualcomm. When commuters responded via mobile to a Qualcomm URL advertised on a bus shelter, the site triggered a real-world experience, such as a woman offering a ride in a Lamborghini for those who responded to the ad labeled "In a hurry?" Another ad with the headline "Seen it all?" triggered a dog sled team to arrive, and a response to "Bored?" sent in a bus of circus performers to terrorize entertain the crowd. Hat tip to The Presurfer.
Christmas may be 10 months away, but Sony knows it’s never too early to start building buzz for its long-awaited holiday release, the PlayStation 4. Beating rival Microsoft in the race to announce the new generation of game consoles, Sony today unveiled the first legitimate details of the PS4, including some of the launch titles that could be crucial in making the device a sales success right out of the gate (unlike the PS3, which initially saw sluggish adoption due to its combination of high sticker price and low game selection). What will the PS4 cost? No idea. What does the console look like? Good question. For now, Sony would rather focus on showing you how amazing these new games are going to look. So why disappoint them? After the jump, we’ve gathered up the 10 trailers that are supposed to leave you panting for a PlayStation 4. Even if you don’t plan to wait in line for one, you’re going to want to watch these:
Sony PlayStation 4 Announcement Trailer
Here's a quick wrapup video from Sony's announcement event, with highlights of several games and features:
Destiny
A sneak peek of the new project from Bungie, creators of the Halo franchise. Destiny will be available on current consoles, the PlayStation 3 and Xbox 360, but is also being developed for the new PS4:
DriveClub
Sony describes DriveClub for the PS4 as a "next-generation, socially connected racing game that captures the heart and soul of car culture." The realism of the gameplay footage is pretty staggering:
Deep Down (Working Title)
Fantasy RPGs are a staple of video gaming, so it's no surprise that Sony has one lined up for the PS4 (even if it doesn't have an official name yet). In this trailer, you get to see some hot, hot man-on-dragon action:
Infamous: Second Son
Popular anti-hero game series Infamous returns on the PS4. Notice that the security camera footage show's the date of Sony's announcement event, Feb. 20, 2013:
Killzone: Shadow Fall
Another longstanding PlayStation franchise that's set to return on the PlayStation 4:
The Witness
Indie game icon Jonathan Blow, creator of Braid, has created a colorful and intriguing new title for the PlayStation 4:
Watch Dogs
Trailers for this open-world epic have been around for a few months, but here's some pretty incredible footage from the PlayStation 4, with narration from the game's lead designer:
Knack
Just so you don't think the PS4 will be all murder and mayhem, here's a trailer for a clever game with younger players in mind:
PlayStation 4: See the Future
This five-minute clip featuring the brains behind the PlayStation 4 is probably a bit too geeky for most casual gamers, but if you're curious to hear about the philosophical changes that will separate the console from its predecessors, it's worth a watch:
So what do you think? Assuming the price is right, are you intrigued enough to consider picking up a PlayStation 4 this holiday season?
Interview of Viswaprasad Raju– Senior Lead-Creative Process at Doo Creative, Hyderabad
I was born in a remote village in East Godavari, in Andhra Pradesh, and brought up in the outskirts of Hyderabad: around the Golconda fort in the Army quarters skirting the fort walls and around factories in Jeedimetla, thanks to my father’s stints with the Army and with HMT. I used to sketch when in school, which I started again. With more travel, I started writing travelogues. I’m currently working on a screenplay. I live with my family – grandma (95 and going strong), parents, wife, two daughters, a scurry of squirrels and a dream of going back to Europe or the National Parks of Central India whenever time permits. I collect coasters, am passionate about Tennis and I have plans to come up with creative products, say calendars and diaries using my sketches. If you find advertising missing here, read on.
Why are you into Advertising?
Somebody told that it’s a job where you can have the most fun having your clothes on. I bought into it. It is, to an extent. When your hobby becomes your job, it’s no longer a job. I am living my dream, no regrets.
Did you attend school for fine art or design or Communications?
I dropped out of a Diploma course in Creative Writing.
Tell us about a recent campaign you worked on?
It’s for an uber luxe realty project. We have some interesting ideas up our sleeves. Pretty excited about it!
Were there any particular role models for you when you grew up?
Too many across film-making, sketching and writing – and that left me confused. To pick a few – Mario Miranda, Shekhar Kapur and Vikram Seth
Who was the most influential personality on your career in Advertising?
Swapan Seth, Joji Jacob. Have been following their work since a long time.
Where do you get your inspiration from?
I go by the adage – the raw material of advertising is life. There’s so much chaos, so much life out there, so many ideas floating around. Pick that sticks to the brief. Plus, I carry a small book – The Creative Companion by David Fowler, it’s an instant mind-opener.
You had worked with O&M, Hyderabad and R K Swamy BBDO, Hyderabad, How was your experience working with big agencies?.
Two different schools!
What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad? Are agencies ignoring released print?
The shift to one-good-ad-film-is-enough has led to the present state of released print work in India. You would hardly find work that’s a stopper. Plus, the visual-driven approach has taken the front seat, so long copy ads are relegated to the garage.
Pick and tell us about one of all your past campaigns, your personal favourite…
The billboard campaign that we did for Medwin Hospitals. It ran for over three years. Here was a client who gave total freedom. We focused on social issues, month after month, and it became a landmark of sorts, people taking a detour to see the billboard, strangers sending me mails. It was the most talked about billboard campaign in Hyderabad. From The Hindu, The Indian Express to vernacular newspapers, it became a regular feature with them – to feature the billboard. It was rumored that the press photographer from a leading daily would wait to capture the billboard while the paint (long before the flex era) was still wet. The most cherished was the one we did during the Gujarat riots – ‘Iss Gujraat ki subah kab hogi’. Also, the one on using mobiles while driving – ‘Cell2Hell’. I realized the power of good advertising then and how good work spreads. Ok, we now have a name for it – Virals.
Do you think brands who’s advertising wins awards, do well in the market?
It should be the other way around. The sole criteria should be work that does well in the market. If it picks a metal or two, it’s the icing on the cake.
What advice do you have for aspiring creative professionals?
Meet interesting people. See Interesting movies. Read interesting books. Travel to interesting places. Lead an interesting life, everything else will follow.
Who would you like to take out for dinner?
Penelope Cruz
What’s on your iPod?
Whatever is being played on my art partner’s Mac!
Advertising Agency: DDB Mudra, Mumbai, India
Chief Creative Officer: Sonal Dabral
Creative Director / Copywriter / Art Director / Illustrator: Raylin Valles
Art Director / Illustrator: Rajit Gupta
The D&AD Awards 2013 are open for entry.
Enter by Wednesday 30 January 2013.
The end of the world may be nigh, but our D&AD winners couldn’t care less. They can Die Happy.
“Titled Win One, Die Happy the video is a irreverent poke at the creative industry’s love of the Pencil, featuring top creative talent content to be hurtling towards an early demise – happy in the knowledge they won at D&AD.”
D&AD announces last chance to enter 2013 Awards and become part of the design and advertising elite
A new viral spot and visual campaign is being launched to promote the 51st D&AD Awards. Top creatives Bruce Duckworth, Martin Lambie-Nairn, Peter Souter and Laura Jordan-Bambach appear in the apocalyptic ad by Dare. Titled Win One, Die Happy the spot is an irreverent poke at the creative industry’s love of the Pencil, and features the creatives content to be hurtling towards an early demise, happy in the knowledge that they’ve won at D&AD.
Copywriter Andrew Edelman describes the genesis of the idea: ‘With the Mayans predicting the end of the world come the end of 2012, we started thinking about what was on our bucket list. Winning a D&AD Pencil came pretty high; the hardest and most prestigious award to win worldwide. Win one and we could die happy, even if that was in the grip of a tiger or facing the apocalyptic end of the world. So we convinced some of our past winners to let us cover them in killer bees, drown in bogs, and skydive in front of jet engines with smiles on their faces, and celebrate the 2013 awards with some jovial near death situations.’
The visual campaign features top creatives in various states of mortal jeapardy. Tony Davidson, Agnello Dias, Stefan Seigmeister and other international luminaries feature in the campaign.
Creatives and agencies hopeful of winning a coveted Yellow or Black Pencil this year are reminded that they only have three weeks left to enter the annual D&AD Awards. Entries close on 30th January 2013.
Over the last 50 years, D&AD has celebrated outstanding design and advertising that has influenced generations of creative talent. Unlike other shows, D&AD only awards work of the highest standard, meaning that the quantity of top awards given fluctuates year on year and that D&AD juries will not award any entry if it does not merit the accolade. The scrutiny and rigour imposed by the internationally acclaimed judges is legendary, and ensures that only very best work receives the coveted Yellow and Black Pencils.
Judges for the 2013 awards have been announced and this year’s entries will be scrutinised by such Industry greats as the UK’s Ab Rogers, France’s Fred Raillard, Brazil’s Alexandre Gama, Dubai’s Shahir Zag, New Zealand’s Nick Worthington, Japan’s Morihiro Harano and digital design legend Joshua Davis from the USA amongst others.
Quotes from this year’s judges:
“At this year’s awards I will be looking for sensual, poetic, rigorous scientific solutions that demonstrate unique perception.”
Ab Rogers, Creative Director, Ab Rogers Design and Spatial Design Jury Forman, UK
“The next Black Pencil winner will be the piece of work that is timeless; the type of work that defines a benchmark for the future and is flawless.”
Kelly Who, Creative Director, AKQA Shanghai, and Digital Advertising Judge, China
“I look for recurrent themes in truly great creative work. A human insight meshed with a product truth, originally expressed and flawlessly executed, with populist appeal.”
Richard Muntz, Executive Creative Director, JWT Melbourne, and Radio Advertising Judge, Australia
“Creative heroism is when a brand dares to really do something which truly has never been done before. When a brand dares to plunge into the unknown, where there are no references, and succeeds to create ideas which redefine what advertising can be. That is creative heroism.” Andreas Malm, Creative Director & Senior Partner, Forsman & Bodenfors, and Art Direction Judge, Sweden
“I predict that the next Black Pencil will come from China.” Gavin Simpson, Chief Creative Officer, Ogilvy & Mather and Outdoor Advertising Judge, Malaysia
“The best creative work has to be daring, meaningful and original.” Esti Landa, UX and Interaction Designer Lead, Desigual, and Digital Design Judge, Spain
“The next Black Pencil winner will, as always, come from left field and be totally unexpected.” Eugene Cheong, Regional Chief Creative Officer, Ogilvy & Mather Asia Pacific, and Press Advertising Judge, Singapore
“The best creative work is something you’ve never seen before but seems inevitable.” Sue Walsh, Senior Designer, Milton Glaser, and Graphic Design Judge, USA
“I’m looking for the next step in editorial art direction where paper, digital, still and moving image will become one.” Susanna Cucco, Partner, Boiler Corporation, and Magazine & Newspaper Design Judge, Italy
“The best creative work should own an aspect of “nostalgia” within the innovative idea.” Morihiro Harano, Founder & Creative Director, Mori Inc., and Mobile Marketing Foreman, Japan
“The next Black Pencil winner will no doubt initially make me want to drown myself in my bathtub. But I’ll get over it and will emerge inspired and motivated.”
Jenny Glover, Creative Director, Net#work BBDO Johannesburg, and Radio Advertising Judge, South Africa
“I love looking at creative work to see how creatives tackle classic problems in new ways.” Sean Thompson, Chief Creative Officer, Arnold Amsterdam, and TV & Advertising Judge, Netherlands
“The next Black Pencil winner will be the most envied beautiful interesting and admired human being on earth.”
Christoph Everke, Partner, Serviceplan Campaign, and Direct Judge, Germany
To find out more about what the judges are looking for in 2013, visit:
Press Release
For information on how to enter this year’s awards, visit: http://www.dandad.org/awards/professional/2013.
Work entered must have been commercially released between 1 January 2012 and 31 December 2012 and been produced in genuine response to a client brief. Submissions should be made in their original language by 30th January 2013. The Awards cost from just £95 to enter this year.
Contact
Valerie Holloway or James Gordon-MacIntosh
Hope&Glory PR | +44 (0) 20 7566 9747 | dandad@hopeandglorypr.com
Liam Fay-Fright
D&AD Senior Communications Manager | +44 (0) 207 840 1122 | liam.fay- fright@dandad.org Win One, Die Happy Credits
Director: Ben Fogg @ Asylum films
Producer: Phil Vanier @ Asylum films
Sound Engineer: Silk Sounds
Post Operator: Ryan Passmore
Editor: Ben Fogg @ Asylum films
Creative team: Andrew Edleston and Pippa Harrigan @ Dare London Agency Producer: Desiree Bors @ Dare London About D&AD D&AD is a membership organisation, awards programme and educational charity serving the global design and advertising community. It aims to promote, stimulate and enable creative excellence, with a view to generating sufficient funds to provide material support to creative people around the world.
From Payyanur, village in Kannur, Kerala. Started career with JWT Bangalore and now working as a senior visualizer at O&M Bangalore.
Why are you an Illustrator?
Because i love illustration, more than being an illustrator, i would like to be an art director
Did you attend school for fine art or design?
Yes i did. Got graduated in Applied Arts from college of fine arts, Trivandrum. Kerala.
Tell us about your recent work campaign?
Ginger poster campaign. Ginger is a fashion brand. The campaign about promoting their accessories. I can undoubtly tell, that it was one of my best campaign I was involved in so far.
Who was the most influential personality on your career in Advertising?
As I mentioned earlier, I started with JWT Bangalore, i have been there for about 2 years.?As a beginner, it was a wounderful journey with the most inspiring minds at JWT.
You have a distinct style of illustration. How long did it take you to develop your style?
I never tried to stick to one style, I always tried to figure-out a style which has more potential to convey the brief clearly and more interestingly.
Were there any particular role models for you when you grew up?
My father, he taught me a lot in my life as a person & as an artist.?.
Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Oh Yes. I would work more with agencies.
Was there any time when you wanted to quit Illustrations?
Never, I never consider doing illustration as a job. its like a part of me. I love to do illustration and will keep doing it.
Have you considered turning your illustrations into toys?
Yes, its a wounderful thing to give more dimension to your own creativity.
Any other Indian Illustrators who you admire?
Raghava KK, is a contemporary artist living and working in Bangalore.
Do you have any favorite fellow illustrators or resources relating to your fields?
Lots of people!!!… Sameer kulavoor, Deelip Khomane their style, innovation and experiments inspire me alot.
You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
I dont think i am the right person to advice. Because i am just a beginner but just loving what i am doing & always trys to pull out the best in me. Yes, money is important more than that be passionate.
Who would you like to take out for dinner?
Scarlet Johanson, Penelope cruz
What’s on your iPod?
I dont have an iPodbut I love Pink Floyd, Bob Marley & Instrumental tracks.
Mac or PC?
My first preference is a paper and pencil than mac.
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