Women everywhere, rejoice! There is now a car just for us!
Women’s magazine and marketing menace Cosmopolitan announced at London Fashion Week that it’s teamed up with car maker Seat to release a vehicle designed for “fun and fearless Cosmo girls.”
Leo Burnett Change, a specialist arm of Leo Burnett dedicated to social change, designed an attention-grabbing cover for Cosmopolitan as part of an awareness campaign for Karma Nirvana, a UK charity aiding victims of so-called “honour-based violence.”
The cover (pictured above) was inspired by the death of of Shafilea Ahmed, a 17-year-old British-Pakistani woman who was suffocated to death by her parents in front of her siblings after refusing to honor an arranged marriage. It depicts a woman who appears to be suffocating, and is encased in a plastic wraparound. A 7-second online video, also created by Leo Burnett, depicts the cover being ripped open as a symbolic representation of the release of women from such violence. The harrowing cover will run on limited editions of the February issue of Cosmopolitan in the UK, and the video will run on the magazine’s social channels, including Facebook, Twitter, Vine and Instagram.
Credits:
Creative Agency: Leo Burnett Change
Executive Creative Director: Justin Tindall
Creatives: Darren Keff and Phillip Meyler
Account Director: Chris Jackson, Sofia Sarkar
Photographer: Erin Mulvehill
Design: Tim Fletcher
Producer: Mickey Voaks
Production Co.: Messrs Group
In 2004, a 17-year-old British-Pakistani woman named Shafilea Ahmed was suffocated and murdered by her parents, in front of her siblings, after she refused an arranged marriage.
Shafilea’s death is referenced clearly and heartbreakingly on limited-edition covers of the February issue of Cosmopolitan magazine in the U.K. to raise awareness about so-called honor killings—in which a person is murdered by a family member for bringing what the killer believes is shame upon the family.
Leo Burnett Change, Leo Burnett’s specialist arm dedicated to social change, designed the cover, which features a plastic wraparound encasing an image of a woman appearing to be suffocated. It’s part of a campaign for Karma Nirvana, the U.K. charity that helps victims of honor-based violence.
The campaign also includes a 7-second online film, also by Leo Burnett, showing the plastic wrapping being ripped open, signifying the release of women from violence.
Karma Nirvana and Cosmo, in partnership with the Henry Jackson Society, are organizing an inaugural Day of Memory for Britain’s Lost Women, which will take place July 14—the date of Shafilea Ahmed’s birthday.
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