Hasta La Creative!

Working with the start-up is the latest part of NBC’s investment in keeping pace with the new ways that people consume news.

The NBC morning news program, which has been second to “Good Morning America” for 16 months, will open its offensive with a major promotional campaign.

A meeting that started with discussions about the federal health care site shifted quickly to the concerns over National Security Agency spying.

Commercials featuring cast members of shows were common when advertisers and agencies owned the programs they sponsored, but the concept is now enjoying something of a comeback.

The company, which a year ago owned 40 percent of the network, said it had bought out two partners, PBS and HIT Television Ventures.

Increases on the broadband side and decreases on the television side are again evident in the cable company’s financial results.

A shift toward the frightening in pop culture has contributed to the popularity of terror-centered marketing in the weeks before Halloween.

After Hurricane Sandy, Verizon said it was too expensive to replace landlines in Mantoloking. The move may presage the end of the lines across the nation.

The new leader of the streaming service would be Mike Hopkins, a veteran of Fox Networks with a focus on distribution as opposed to creating new content.

Viewership declined 31.2 percent on the YES Network as the Yankees struggled and failed to make the postseason.