Hasta La Creative!

Global carbon emissions must be lowered by two-thirds over the next decade to avoid reaching a dangerous global warming threshold, the Association of National Advertisers cautioned in its new “Sustainability in Media Planning” report, adding that the ad industry–particularly digital ads–is a major contributor to those emissions. With Climate Week NYC taking place this week,…

If you thought awards season was over, think again. Clean Creatives, the campaign pressuring ad agencies to drop fossil fuel clients, brought back its F-List Awards today–but it’s not one that most agencies would want to display in the lobby next to their Cannes Lions. Edelman, Havas, McCann and Ogilvy were each “dishonored” by winning…

In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation. The agency’s transition to AI-powered content production could save up to 93% of its carbon footprint compared to that of traditional production, according to the agency….

PBS is premiering a new six-part series on July 5 hosted by author and comedian Baratunde Thurston, titled America Outdoors With Baratunde Thurston. The series will follow Thurston as he visits six different areas in the country to showcase the various ways Americans interact with the outdoors. Thurston’s destinations include Death Valley National Park, Idaho,…

Pinterest unveiled its new climate misinformation policy Wednesday, claiming to be the first major digital platform with clearly defined guidelines against false or misleading climate change information, including conspiracy theories, across content and ads. Content that will be removed under the policy for potentially harming the public’s safety, trust or wellbeing includes: Content that denies…

More than a month after COP26 in Glasgow, Scotland, audiences might be forgiven for being tired of marketing messaging telling them about the climate crisis and how some companies claim to be improving their behavior. Well, one stunt has been produced for ski resort Aspen Snowmass to visualize the effects global warming is having on…

With an arsenal of data scientists, IBM is not aiming for small goals. They have their eyes on the big prize, demonstrated by one of their recent initiatives: addressing bias in advertising. Spearheading that drive is Randi Stipes, CMO of Watson Advertising and Weather; developer marketing at IBM, who shares that to best mitigate bias…

With a Covid-inspired surge in home deliveries and wasteful packaging over the past year, electronics firm Samsung chose to launch an eco-friendly home renovation project ahead of the United Nation’s World Environment Day. Released on June 4, the campaign was devised by Edelman, which was instructed to find a way people could rethink how to…

Paper-based packaging is having a moment. As the consequences of a climate crisis become more top of mind for consumers, brands in different categories are looking for ways to reduce their ecological footprint by making adjustments to their packaging. Brands are taking one of two routes: creating reusable packaging that can be maintained by the…

Facebook has announced new corporate sustainability benchmarks along with a new initiative aimed at fighting misinformation about climate change. The social network aims to achieve net zero carbon emissions starting later this year with 100% reliance on renewable energy. It also pledged to reach net zero emissions for its value chain–including “suppliers and other factors…