Apr
22
After a Greenwashing Ban, Innocent Gets a Fruity Ad Makeover
Posted in: UncategorizedCoca-Cola-owned innocent Drinks has unveiled its major pan-European campaign since 2022, touting the nutritional value of its ingredients with a playful push, “Even More Innocent.” The work follows an 18-month hiatus from big budget ad campaigns, with Innocent using the end of a strategy cycle to regroup and sharpen its proposition. It also comes just…
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