It’s Time to Start ‘Greenworking’ and Commit to Making Sustainable Changes

We should all be actively involved in collective work, meaning work not focused on the next big quarter but instead on tearing down the collective apathy of our future. This is the work of our lives: not against the government or each other or to collectively make someone a billionaire many times over. Instead, it…

5 Ways to Build Greener Campaigns Using Environmental Science

You might fondly remember Earth Days past when poetic responders covered our various screens to give us all the feels. Many of those were brands celebrating the happy glow of loving the planet we’ve taken for granted. Crayons, furniture, beer, clothing, pharma concerns, condoms–name your category, and there’s an Earth Day homage tucked away in…

Now Is a Good Time for Brands to Press Pause and Create a More Sustainable Path Forward

Perhaps like me, you have ordered something small from Amazon and had it shipped to you in a box that was twice as large as needed. Or you placed multiple orders over a few days and the items were shipped in two packages when they could have easily been shipped in one. Perhaps you’ve noticed…

Greta Thunberg’s Organization Just Created One of the Most Visceral Climate Crisis Ads Ever

For all its good intentions, advertising around the climate crisis has yet to break through. The perils of the current Covid-19 crisis have snapped the world into large-scale action, but activists have never managed to create similar urgency around the slow burn of a degrading planet. That’s not to say that advertising around climate urgency…

Jeff Bezos Will Donate $10 Billion to Tackle Climate Change, but Critics Want Change at Amazon

Jeff Bezos took to his personal Instagram account on Monday to announce the launch of the Bezos Earth Fund, a $10 billion global initiative to undertake the existential threat of climate change. The CEO and founder of Amazon–who currently has an estimated net worth of $129.9 billion–is pledging nearly 8% of that net worth to…

A Sea Turtle Family’s Journey Highlights Habitat Destruction in Aardman’s Touching PSA

A turtle family’s journey home will warm your heart as they wave goodbye to loved ones and “drive” through the ocean. And then your heart will break. In Aardman’s new animated film, the sea creatures deal with the usual travel issues–traffic, restless kids, directional mishaps–before coming in contact with the biggest obstacle: industrial destruction of…

It’s Time for Brands to Stop Climate Grandstanding and Listen to Consumer Needs

Be good, and you might get lucky: Advertising’s new consumer pick-up line is all about a higher purpose and saving our world from all sorts of ills. Brands and business leaders try to outcry and outdo each other with big promises and pledges, like chattering bids at a cattle auction. The bidding war might benefit…

Historical Icons Urge Unity on Climate in Mash-Up of Famous Speeches

When it comes to the current political landscape, today’s youth are not passive. In 2018, 1.2 million school-aged kids led the charge for gun control in the form of March For Our Lives, one of the biggest youth protests since the Vietnam war. Little Miss Flint has become the ambassador behind bringing awareness to the…

Wieden + Kennedy London’s Iain Tait Discusses the Agency’s Climate Change Initiatives

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

How the U.K.’s Fastest-Growing Plant-Based Food Brand Keeps Sustainability a Priority

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

4 Steps for Inspiring Marketers to Take Climate Change Seriously

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

HP Debuts First Personal Computer Made With Ocean-Bound Plastics

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

This Agency Veteran Wants to Turn the Carbon Conversation Upside Down

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

Brands Are Closing Their Doors In Support of the Global Climate Strike

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

London’s Air Pollution Is a Public Health Crisis Hiding in Plain Sight

This story is part of a week-long series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

How National Geographic’s Shows Tackle Climate Change Without Seeming Like ‘Homework’

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. Summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…

In This Humorous Ad, Canada Is Very Sorry for Dragging Its Heels on Climate Action

When digging into the various departments, bureaus and agencies that legislate in massive countries, it’s easy to be surprised by some of the groups you come across. America, for example, has 57 federal agencies that begin with the letter C. So when a non-profit in Canada created a fictitious Canadian Bureau of Foreign Apologies, it…

7 Ways Marketers Can Prioritize Climate Change

Last month I got to attend a Climate Reality Leadership conference here in Minnesota. Organized by Al Gore, it was attended by lots of the usual suspects, the people we usually count on to protect our world. But as I listened to Gore speak about the solutions in our grasp, I realized who the audience…

Climate Change Activists Ask Jeff Bezos to Buy the Amazon Rainforest

Donald Trump might not be able to buy Greenland, but a group of activist creatives are hoping that Jeff Bezos will fork over some of his cash to purchase the Amazon rainforest. It might be a joke, but the sentiment behind it is very real. As fires continue to ravage the world’s largest rainforest, the…

Why Marketers Should Care About Consumer Perception of Corporate Social Responsibility

In today’s socially conscious environment and political climate when a company takes responsibility for its actions and the subsequent impact on communities, employees and stakeholders, the results go a long way. This is no secret to companies in various industries. The Sustainable Investment Institute (Si2) recently reviewed the current state of companies’ sustainability reporting and…