Hasta La Creative!

First off I’d like to apologize for the size of the image, but I think in this case it’s worth it.

A little over two years ago, a small group of chilean design students decided to generate an online space that allowed design students from all its branches and schools to share their projects and create contact and collaboration networks that led to improve and enhance the national design scene. That website was Diseño Emergente (Emerging Design).

Now, with an insanely powerful base of monthly visitors and projects, Diseño Emergente is, without a doubt, the space where chilean (and slowly more latinamerican) design students converge and share, debate and display their ideas.

By chance of life, I had the pleasure of being one of the first few members of this community and for a while I was part of their staff, with whom to this day I keep a very close relationship.

This is why seeing progress like the one I’ll refer to is trully a reason for pride and satisfaction, knowing that in Chile there are people who dare to take the plunge, to go against the odds, and do it right, with love for what they do and the seriousness and responsability it deserves.

The reason for this slightly long post is to tell you about the release of Diseño Emergente 2.0,. A total review of the website’s interface and functions was made directly from the input of its own users and not just what the staff thought was right.

Even if you’re not a spanish-speaking person, I encourgae you to take a look at the portfolios section, I’m sure you’ll find a few things that’ll blow your mind.

For someone like me, who’s passionate about design, programming and interaction, this website really is a luxury. A whole bunch of new features that speed up your reading time, enhance relationships between users and also enhance the participation of 3rd party users from chilean student design.

So I’m just leaving the invitation open for you to check out the all new Diseño Emergente, ’cause even with its many haters, it’s impossible to deny its real cultural and design weight in chilean society.

My biggest congratulations, and deepest respect to the staff that daily tries to take chilean design to the next level. People like these are the ones that count.

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro
Published: January 2008

C30 The black sheep of the family.
The Black Sheep is ready to go out. New colors and trims.

Advertising Agency: Promoplan FC, Santiago, Chile
Creative Directors: Luis Silva, Ricardo Pau
Art Director: Juan Pablo Caraballo
Copywriter: Ralph Bennett
Illustrators: Juan Pablo Caraballo, Ignacio Bustos
Photographers: Sebastián Rivas, La Roja
Team: Alejandro Rojas, Loreto Barra, Pablo Castro, Horacio Alegría, Félix Pérez, Sebastián Del Río, Constanza Bunster
Published: April 2008

Bug-A-Way, Anti-Insect Bulbs.

Advertising Agency: DDB Chile
Creative Director: Alejandro Arriagada
Art Directors: Marcelo Oclander, Renato Freeman
Copywriters: Felipe Bobadilla Agouborde
Photographer: Ramón Serrano

Advertising Agency: Ogilvy One, Santiago, Chile
Creative General Director: Juan Pablo Riesco
Creative Director / Copywriter: Javier Zárate
Art Director: Jorge Llewelyn
Photographer: Paulo Rojas

Love that kills. The Cowards Show.

Advertising Agency: Wunderman, Chile
Creative Director: Eduardo Ibarra
Art Director / Illustrator: Pato Valenzuela
Copywriter: Mauro Garcia
Photographer: Rodrigo Barrionuevo
Published: April 2008

Advertising Agency: Creativity, Chile
Copywriter: Cristobal Arteaga
Art Director: Gato

In the season finale of Lost

Advertising Agency: Creativity, Chile
Creative Director: Tomas C.
Copywriters: Cristobal A., Tomas C.
Art Director: Cristobal A.

John Kennedy was killed by

Advertising Agency: Creativity, Chile
Creative Director: Tomas C.
Copywriters: Cristobal A., Tomas C.
Art Director: Cristobal A.