Sales Investments: Should you Reveal your Capital Outlay?

Divisoria Night MarketChristmas is over and a lot of retailers have more stocks which are being offered for sale at practically a steal. Imagine 50% off on their items? Their reason? To get back their capital.

Now this is something I believe would be up for debate. If you reveal the price of your items and can afford to sell them at crazy price drops, how can you declare that you just want to get back your initial investment from them? In fact, if you can go that low, it means you may have already enjoyed a profit from it, and the stocks left are just about the ones to help you break-even.

Of course the issue is different if you really had low sales, a familiar fixture for most people in the world today. But if you find yourself among the vendors who have been selling like crazy today, it is really doubtful that any of them encountered losses.

Surely it is a matter of preliminary costing to which forecasts should have been made to level supply and demand before doing business. It is a common mistake especially for businesses in the retail size.

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Advertising Agency: Capital advertising, Gurgaon, India
Creative Director: Joy Mohanty
Art Director: Ritesh Nagpal
Copywriter: Varun Popli
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Advertising Agency: Capital Advertising, Gurgaon, India
Creative Directors: Joy Mohanty, Rupak Mitra
Assistant Creative Directors: Pulak Bisht, D. Krishnan
Copywriter: Deepak Chawla
Art Director: Ritesh Narang
Illustrator: Nitin Chawla
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Creative Directors: Joy Mohanty, Rupak Mitra
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Copywriter: Deepak Chawla
Art Director: Ritesh Narang
Illustrator: Nitin Chawla
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Advertising Agency: Creativity, Chile
Copywriters: Alvaro Becker, Cristobal Arteaga
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