Hasta La Creative!

Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.

The CBS sitcom had an audience of almost 19 million, and the highest rating on any series this season. The audience for Michael J. Fox’s return was relatively modest.

Vince Gilligan wrote the new series, a police drama, for CBS 10 years ago, and it will begin next fall.

The possible new show would be based in New Orleans and would be introduced the way “NCIS: Los Angeles” was introduced: as a “planted spinoff.”

As the social network is trying to show sustained revenue growth, CBS and other broadcasters can pair video clips with ads and distribute them on the service.

The audience was the largest in almost a decade and, notably, had competition from the big winner of the night, AMC’s “Breaking Bad.”

Despite all the fear and anxiety, Netflix didn’t steal Emmy night in the end as established series like AMC’s “Breaking Bad” and “Modern Family” on ABC took top awards.

With its first nomination, for “House of Cards,” Netflix makes its mark on the Emmys, but “Breaking Bad” has the most buzz.

Fox’s new series about a reincarnated Ichabod Crane had a big audience for its premiere; and ABC’s “Dancing With the Stars” showed some life.

NBC outlined changes for its morning program, “Today,” which has lost about a quarter of its audience and is stuck in second place behind “Good Morning America.”