72andSunny Visualizes Music for Sonos

72andSunny has unveiled a new campaign for Sonos’ wireless hi-fi system which playfully imagines what different genres of music would appear as visually.

Taking the notion that Sonos can transform your home literally, the spots each match musical genres with a distinct visual style. So, for example, in the ad set to “Nous Etions Deux” by La Femme, a home is taken over by pop art, starting with spots covering random appliances. In other spots the folk-pop of Sylvan Esso is rendered in claymation, the electronica of Mount Kimbie melts the walls and the croon of Isaac Hayes is paired to (what else?) liquid gold.

Music for the spots was curated by KCRW Music Director Jason Bentley prior to the shoot, informing the pacing, mood and feeling for filming. This approach seems to have payed off, as the music and visuals, created using a combination of practical and CG effects, combine seamlessly, as the sounds seem to transform the space. The homes pictured, “designed to represent people around the world in all kinds of living spaces” are also perfectly matched to the music and chosen form of visualization. Shot over the course of five days in Argentina, everything comes together for a series of ads that imaginatively illustrate the benefits of Sonos’ product and are a lot of fun to watch. (more…)

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BBH Introduces Sofa Bear for Virgin Media

BBH introduces the likeable Sofa Bear in a new ad for Virgin Media, plugging its “Big Kahuna Movies Bundle.”

The 60-second spot opens on the bear, sprawled out on the couch watching The Wolf of Wall Street. “That’s Ed,” intones a nature documentary-esque narrator, “He’s a sofa bear, obviously.” He goes on to explain that, since sofa bears can hibernate for entire weekends, they go for Virgin Media, “so they can access an immense library of movies and box sets.” It’s a fun character, and one that fits in with the advertised service. If there’s a complaint with the ad, it’s that the music at the end for the explanation of the “Big Kahuna Movies Bundle” is a bit invasive, but aside from that it’s a clear winner. Let’s hope BBH can find a way to utilize Sofa Bear in other Virgin campaigns in the future.

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DLKW Lowe Gets Weird with Ashton Kutcher for Lenovo

DLKW Lowe teamed up with Ashton Kutcher for a series of offbeat ads promoting Lenovo Yoga Tablet 2 Pro.

In the spots, Kutcher engages in some unusual pastimes, including milking his goat for his morning cereal (while reading the tablet), painting beaver portraits with his toes and knitting. Offbeat humor is nothing new for the brand, which teamed up with Onion Labs for the ongoing satirical fantasy football series Tough Season. While this latest effort from DLKW doesn’t reach the comedic highs of Onion Labs’ creation, it certainly is memorable. (Who could forget Kutcher’s horrifying beaver portrait?) (more…)

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Skipintro Celebrates Relaunch of the Rijksmuseum

Dutch agency Skipintro celebrates the relaunch of the famed Rijksmuseum in a new campaign that puts Dutch music center stage.

The campaign includes a 30-second broadcast version, and 60 and 90-second online versions, of an ad showcasing the Rijksmuseum as a place to appreciate all forms of Dutch culture. Instead of tacking on music at the end of the production process, director Mattias Schut brought creative production outfit The Ambassadors on board at the start of the process to compose a piece of music that was then performed by a group of Dutch musicians in the museum’s main public walkway as visitors appreciate the art of the Rijksmuseum and the music simultaneously.

“From a musical point of view, being involved from the start of the creative process enables you to lift the production in a way that would be impossible to create in such fine detail without having a close relationship with the director,” said Sebastiaan Roestenburg, founder and sound designer/composer, The Ambassadors. “It was vital to start by researching the required feel of the music, so that we could create something that would truly work as the starting point of the whole production.” (more…)

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MediaCom Wins Media Buying, Planning Duties for A-B InBev

Anheuser–BuschAnheuser-Busch InBev announced today the appointment of WPP’s MediaCom as its agency for media planning and buying in the U.S., following a review which began in July.

A-B InBev initially began searching for a new media agency in April, launching a review that also included media buying and planning over the summer. Starcom formerly handled media research and planning, while in-house group Busch Media handled buying. According to Adweek‘s sources, Publicis Groupe’s Spark was the other finalist. The brewing giant, whose brands include Michelob and Stella Artois, in addition to Budweiser and Bud Light, spends around $575 million in media annually. MediaCom’s appointment follows on the heels of the media agency’s winning of the Merck account at the end of last week.

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BETC London Launches ‘Room to Play’ for ibis

BETC recently launched a new campaign for ibis hotels focusing on the chain’s communal spaces with a musically-themed broadcast spot.

In the spot, entitled “Room to Play,” a group enjoy spending time in one ibis’ communal spaces. Each move a guest makes elicits a specific sound, until the entire room is playing in unison to Caribou song “Crayon.” It’s a fun approach, a welcome departure from the typical fare in the category which helps ibis stand out.

“The musical execution dramatises ibis’ unique design and guest offering, proving that it’s a desirable destination for everyone – whether you’re a business traveller, couple on a city break or young family on holiday,” explains BETC London Creative Director Rosie Bardales.

The ad, which is being broadcast in both 30 and 60 second versions, debuted last Friday across Channel 4 owned and partner channels, and will also run during the new season of Homeland beginning on October 24th. “Room to Play” will be supported by in-hotel activations which use  “sound to bring a further surprising, interactive experience to hotel guests in ibis shared spaces.” (more…)

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Publicis Kaplan Thaler Brings BBQ to the People for Wendy’s

Publicis Kaplan Thaler recently launched a campaign for Wendy’s new barbecue offerings, entitled “#BBQ4Merica.”

The online campaign debuted with a kind of mock PSA, introducing Wendy’s new menu items as tackling the issue of “barbecue inaccessiblity” for people in places like Miami Beach, Cape Cop and Malibu. “Hi I’m a celebrity, and these are just a few of the geographically underprivileged places where millions of Americans don’t have easy access to quality barbecue,” says a solemn Carlton Alfonso Ribeiro in the ad. He’s joined by Ralph Macchio and Steve Austin for the effort, and the trio appear individually in a series of other videos for the campaign (stick around for a couple after the break).

In addition to the online videos, the digital effort includes a call to make barbecue the “National Dish of America” and an invitation to “sponsor” friends by tagging them on social channels using the hashtag “#BBQ4Merica” There was also a recent 24-hour tweet-a-thon event hosted by Ribeiro, in which participants helped unlock content and win swag. (more…)

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Starworks Group Rocks the Vote with Lil Jon in ‘Turn Out for What’

Starworks Group enlisted the aid of Lil Jon, Whoopi Goldberg, Lena Dunham, Fred Armisen and a host of other celebrities for a Rock the Vote spot set to a reworking of Lil Jon’s “Turn Down for What” as “Turn Out for What.”

The spot opens with Lil Jon informing Goldberg that he’s turning out for the midterm elections. At the polling center he meets a big fan and runs into Lena Dunham, who won’t reveal Girls spoilers to the rapper, much to his dismay. Around the video’s midpoint, celebrities start mentioning the causes they are turning out to vote for over “Turn Out for What.” (Surprise: Lil Jon is turning out for marijuana legalization.) Say what you will about the ad’s over-the-top approach, but it’s certainly received its share of attention, racking up almost 600,00 YouTube views since being posted earlier in the week. (more…)

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180 Amsterdam Puts Replay’s Hyperflex Jeans to the Test

180 Amsterdam puts Replay’s Hyperflex jeans to the test in a new online video demonstrating the elasticity of the brand’s newest offering.

In the ad, which stars Brazilian supermodel Alessandra Ambrosio and features FC Barcelona players (including Neymar), Ambrosio’s alter ego — Doctor Ambrosio — conducts a series of tests designed to highlight the Hyperflex’s elasticity. The pants are put through such “modern lifestyle tests” as twerking, playing soccer, hip hop dancing, and some more twerking for good measure, ending with the tagline “Stretch your limits.” The 90-second online spot is certainly on the goofy side, but it does demonstrate the Hyperflex’s stretching capacity well, and it has the star power to generate a lot of views. In addition to the online spot, the campaign also includes print and OOH components.

“Replay’s Hyperflex is a revolution in denim,” said Al Moseley, president and chief creative officer, 180 Amsterdam. “Our task was to stretch it to the limits. The tests we put it through were extraordinary. The outcome, as people will see, is truly remarkable.” (more…)

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Goodby Silverstein & Partners Launches ‘Shop the World’ for eBay

Goodby Silverstein & Partners is launching the first ever global campaign for eBay, entitled “Shop the World.”

As you may remember, eBay began searching for an agency to help revamp its image earlier this year, settling on Goodby Silverstein & Partners to handle creative and WPP’s MediaCom for media in July. This campaign, which launches on October 13th, timed to coincide with a revamped homepage, is based on an idea the agency pitched during the review.

A 60-second television spot (featured above) will launch Monday, with social components rolling out just prior to that. The spot entices viewers to “shop the world,” reminding them that, through eBay, anything they see from women’s running shoes to guitars is “instantly shopable” by zooming in on purchasable items with a white box. Items featured in the ad will also run as part of the revamped homepage’s curated “Collections” section.

“We’ve never gone out to the customer with one single message at the same time. All of the creative across markets is the same creative concept, the same key message,” eBay CMO Richelle Parham told AdAge. “This is the tightest connection [we’ve had] from marketing efforts to the product experience.”

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DiMassimo Goldstein Presents ‘Lonely Shopping Cart’ for FreshDirect

New York-based agency DiMassimo Goldstein crafted a broadcast spot for FreshDirect entitled “Lonely Shopping Cart.”

The whimsical 75-second spot follows a lone shopping cart, somehow transporting itself around town and picking up a bouquet along the way. It faces its share of dangers, almost getting hit by a car, before showing up at a woman’s door to find a FreshDirect delivery truck. The spot ends with the (grammatically incorrect — “breakup” is a noun) tagline “Breakup with your shopping cart,” which also functions as an explanation (in case it wasn’t clear) for the preceding scene. When hosted online (at Vimeo), the spot then offers viewers a digital coupon for FreshDirect. While the ad is not without its share of old school charm, it may suffer from viewers sympathizing too heavily with the shopping cart, who goes through an awful lot just to face rejection. (more…)

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Havas Worldwide Imagines Reverse Orphanage for Fragile Childhood

Havas Worldwide, Helsinki crafted an emotional alcohol awareness PSA for Finnish charity Fragile Childhood, in collaboration with production companies Sauna International and Studio Arkadena, entitled “Orphanage.”

The beautifully-shot spot imagines a kind of reverse orphanage, where children choose their parents. Two children look through glass displays at different parents who present typical moments in their lives, such as at the dinner table or in the back yard. “Orphanage” does a great job of drawing in the viewer and fleshing out its strange little world, as the children visit differnt pairs of parents. As the boy takes a fancy to a certain father, a woman takes him by the hand and leads the children to a drunken, quarreling couple — their parents. As they leave with the couple, the message “Children can’t choose their parents. What if they could?” appears, followed by an invitation for viewers to share their thoughts on alcohol abuse. It’s a sad ending, and while it’s not initially apparent what issue the ad is addressing, that should make the ending all the more of a shock to any parents struggling with alcoholism.

“It is still not widely understood how much harm drinking problems at home cause to children,” Fragile Childhood told Adweek. “For example, previous research has shown that every fourth Finnish child has suffered some harm because of parent’s alcohol usage. Research carried out among Finnish teenagers aged 12-18 years shows that children think their parents ought not to drink at home and that they are much nicer when sober.”

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Stanfield’s, john st. Raise Money for Cancer with “#StreakWeek”

john st. has crafted a new campaign in support of “below-the-waist cancer research” for Stanfield’s.

For the campaign, the agency brought back testicular cancer survivor, Mark McIntyre, who appeared in previous campaigns “The Guy at Home in his Underwear” and “The Gitchhiker” to promote the fundraising experiential event “#StreakWeek,” which runs from October 18-26. Mark introduces the idea, and appears to be promoting actual streaking until the end of the video, where he recommends wearing Stanfield’s underwear, “just to be safe” (and not get arrested). Viewers (both male and female) can support Mark on one of his streaks or participate in a streak of their own, or just use the #StreakWeek hashtag on Twitter, Instagram or Facebook. Each time it is used, Stanfield’s will donate a dollar to the Canadian Cancer Society (up to $25,000).

“We wanted to make sure people could get involved however they want.” said Angus Tucker, ECD at john st. “Whether it’s sharing Mark’s journey, donating to a streaker, raising money by going streaking yourself, or just using the hashtag, it all helps and it all goes to a very very good cause.”

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FCB Presents 2015 Pan Am Games Invasion

FCB Toronto recently launched a campaign for the 2015 Pan Am Games on behalf of The Ontario Tourism Marketing Partnership Corporation, centered around a 60-second broadcast spot called “Invade.”

Appropriately enough, the ad imagines Toronto invaded by hordes of athletes, who take to the city to the tune of a cover of the Delphonics “Ready or Not.” It starts innocently enough, with a lone gymnast on a rooftop. But soon a swarm of kayakers is rowing toward the city, followed by equestrian riders storming through neighborhoods, soccer players running through woods and various other groups of athletes. The spot concludes with the message “41 countries, 51 sports,” followed by the tagline “Epic is on.” The spot fits the tagline pretty perfectly, encapsulating the scope of the event in a well-shot, jam-packed 60-seconds that gets more and  more frantic leading up to its conclusion.  (more…)

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GdB Crafts Global Effort for Anytime Fitness

GdB has a new campaign for longtime client Anytime Fitness, but unlike prior efforts, this one has a global reach.

It also sees a shift in emphasis from convenience to intimacy. The campaign focuses on the moments people have that make them realize they need to start taking better physical care of themselves. “When my five-year-old dusted me in a race to the end of the block” says one man; “When my baby weight was acting more stubborn than my baby,” a woman adds. The spot goes on to emphasize that Anytime Fitness has “the right tools and encouragement to keep you on track,” as the people describing their moment of clarity earlier are seen enjoying Anytime Fitness’ facilities. It’s an easily relatable message, and one GdB and Anytime Fitness hope will resonate with viewers in the over 15 countries where very similar versions of the ad will run.

“You’re talking about something that’s so universal,” GdB Creative Director Doug deGrood told AdAge. “Everybody has these sort of trigger moments. They wake up one day and think, ‘Damn, I gotta do something.’”

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mcgarrybowen Celebrates Fun for Courtyard by Marriott

mcgarrybowen has a new campaign for Courtyard by Marriott entitled “Make Room for a Little Fun,” which launched last week.

Aimed at millenials, the campaign is based on the insight that the demographic loves to travel (as opposed to those who see travel as a necessity for work). The strategy is readily apparent in the spot “Cattle Drive) (above). In it, an excited young man rides up and approaches a cattle driver who seems to be slogging through his day, offering him a caffeinated pick-me-up and noting the “sweet” free wi-fi. Other spots in the campaign take the humorous approach to the Yukon, an antiquated carriage, and a Viking ship. Each spot delivers the message “Some people have to travel for work. Some people get to travel for work,” followed by the “Make Room for a Little Fun” tagline.

Each spot was captured on-location in Norway, making use of the country’s varying landscapes. The campaign marks a shift in approach for the brand, as its humor is a stark contrast from past campaigns, which targeted a different demographic. Stick around for “Vikings” and “Yukon” after the jump. (more…)

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Droga5 Gets Sarah Silverman to Become a Man for National Women’s Law Center

Droga5 enlisted the services of “writer, comedian and vagina owner” Sarah Silverman for a new spot addressing the wage gap for National Women’s Law Center.

Silverman introduces viewers to the wage gap issue, pointing out that over the course of their lives women pay a “$500,000 vagina tax,” before informing viewers that she’s becoming a man, since the operation is actually cheaper than dealing with a lifetime of income disparity. She then introduces National Women’s Law Center’s crowdfunding effort to raise the trillions of dollars American women are cheated out of by gender inequality in the workplace, to be payed back to each of them. Since the goal is basically unreachable, it actually serves as a fund raiser for National Women’s Law Center’s efforts, since they receive the money as a donation if (when) the goal isn’t reached. The video ends by directing viewers to EqualPaybackProject.com, which goes live today to inform visitors about the gender gap and accepts donations to the crowdfunding effort. It’s a clever approach, addressing the absurdity of the issue in a way people are sure to remember.

“Equal pay may not be a sexy issue, but it’s an important one,” Casey Rand, Droga5 creative director, told Adweek. “And it is absurd. Young women need to know what’s at stake. And we knew that to get them to engage, we’d need to play up that absurdity.” (more…)

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180 LA Presents ‘Lost Iguana’ for HP

180 LA has a new campaign entitled “Lost Iguana” which features the story of a precocious young boy who uses the power of HP technology to help find his lost iguana Ralph.

In a 60-second broadcast spot the boy uses HP laptops and printers to print out search flyers, and assembles a search team from around the neighborhood. By the end of the spot the self-assured boy says “And her comes the knock,” and sure enough his iguana is returned. It’s a cute approach, showing the integration of HP products, but unfortunately timed following the news that HP will split off into separate PC and printer divisions. The broadcast spot is linked to interactive campaign elements utilzizing the hashtag #FindRalph on YouTube, Vine and other channels, as well as a campaign microsite. (more…)

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Havas Worldwide Strat Farm Celebrates EmblemHealth’s ‘Legacy of Care’

Havas Worldwide Strat Farm has a new campaign celebrating EmblemHealth’s “Legacy of Care.”

In the 60-second “Our Legacy of Care” the agency blends vintage and modern footage of New York City to show that EmblemHealth is still doing what it has been doing since its inception as GHI and HIP: “setting a national standard with neighborhood care.” The spot ends with the “What Care Feels Like” tagline, an idea expanded upon in the campaign’s other ads. “What Care Feels Like for the Dawson Family” and “What Care Feels Like for the Martinez Family” (both featured after the jump) explore the stories of real families who have stayed with Emblem for generations. The campaign launched yesterday with broadcast spots, subway ads and social components, and expands to paid digital on the 13th. (more…)

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BBH London Redefines ‘Presence’ for Audi

BBH London has a new campaign for Audi, taking aim at upper-level executives with a minimalist approach.

The spot opens on a gramophone on a desk playing a stuffy record entitled “Presence: How to Obtain It.” A speaker on the record describes antiquated notions of what leads to presence: “an unyielding handshake never fails,” “Don’t ask, tell,” etc. Then the Audi A7 Sportback backs up and lifts its sportback, tipping over the gramophone, leading into the tagline “Presence. Redefined.”

The simple, straightforward approach is a welcome change of pace from the typical, lavish luxury car advertising, often involving celebrity endorsements (see Jaguar), letting the vehicle speak for itself. It is supported online by a digital partnership with The Economist, which includes an online hub hosting branded content. Should the ad prove effective, it could mean a more scaled-back approach for the brand (at least with this particular vehicle) in the future. (more…)

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